By A Correspondent
Fashion brand Fbb has launched its digital fashion channel – Fbb TV. The concept of Fbb TV is to highlight trends and views on the lates in fashion. The launch campaign has been conceptualised and executed by Social Kinnect.
Talking about the launch, Pawan Sarda: Group Head – Digital at Future Group said: “For Fbb, content will play a huge role for us to create a unique fashion voice which is relevant to Indian sensibilities. Fbb TV is an ambitious attempt to what we think can be a 24hours buzzing fashion channel on digital. We want India to not just buy fashion from us but to engage with us every day when they wake-up with wondering ‘What to wear today’.”
Added Social Kinnect COO Chandni Shah: “Fbb is a brand that has always been at the cutting-edge of digital innovation. With ‘Every Friday is a Tryday’, we continue to help fbb push the envelope to create digital content that engages customers beyond their purchase, and generates loyalty that will create growth for years to come. Also, ‘edutainment’ is huge nowadays as consumers want content that helps solve a particular problem in their lives. This property makes fbb one of the pioneers of ‘edutaining’ content in the fashion retail space.”