By A Correspondent
Campaign: Restaurant Rumble
Client: JustEat.in
Agency: Mutual PR
Aims and Objectives: To provide the foodies in Delhi NCR a platform to pick the best restaurant
The Background:
JustEat.in is world’s largest online food ordering portal, which makes it easy for foodies to order food and book tables online. Also the fact that umpteen restaurants are coming up, which provides the customers with a wide variety, is a good development. However, the customers are now in a bother to pick the ones that are actually good. JustEat.in thereby provides a platform to the foodies to voice their opinion about the restaurants they like, and help fellow foodies separate the best from the rest.
Strategic Insights:
Justeat.in is an aggregator of the rather fragmented restaurant industry inIndia. Along with providing the users with a convenient, reliable network for ordering food and booking tables, Justeat.in strives to provide customers reviews and ratings, given by fellow customers, about various restaurants. In an attempt to provideDelhiwith an opportunity to rate and review their favourite restaurants, Justeat.in, in association with IFB, has launched Restaurant Rumble.
Challenges and impediments:
Initially the struggle was to incentivize the customers to vote.
Solution:
The customers were offered exclusive discounts at their favourite restaurants as incentives to vote.
Result:
There was an overwhelming response for the campaign with 1 lakh+ votes received so far.
Learnings:
We are extremely happy with the responses received till now. And we are looking at making this campaign an annual one henceforth.