MxMIndia

Tag: Father’s Day

  • …with the tagline #PapaHainNa

    WatConsult shoots Father’s Day film for SBI Life

    By Our Staff

     

    SBI Life Insurance has launched a digital film to celebrate Father’s Day. Conceptualised by WatConsult, the digital film showcases a bond between a father and a young boy.

     

    Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life:, “While men have been consistently taking up household responsibilities as an intrinsic part of their lives, the pandemic and lockdowns have brought to focus, the lesser spoken role of fathers, owning up responsibilities over and above family duties. Our Father’s Day film, in essence, is an insight that is being widely observed in the Indian households today, wherein families are extending help to people unconditionally. SBI Life’s #PapaHainNa campaign is a hat tip to fathers who are actively contributing towards bringing about a societal change.”

     

    Added Heeru Dingra, CEO, WatConsult: “SBI Life’s digital property, #PapaHainNa, has been celebrating the spirit of a father’s love since 2015. This Father’s Day, the brand continues to live up to the tradition with yet another heart-warming campaign focusing on a father’s commitment to protect. Fathers are rightly titled as superheroes because they inevitably save the day. Hence, brands have leveraged this beautiful father-child bonding concept extensively. However, this campaign is so much more. It’s bound to leave our viewers speechless, courtesy the unexpected twist.”

     

  • On the occasion of Father’s day, Saregama pledges to donate Carvaan to old age homes

    Saregama hymns tunes of hope for old age homes

    By A Correspondent

     

    After the launch of its recent Ghar Le Aayein campaign, Saregama takes a step further to help the elderly find companionship and withstand challenging times through the power of music and pledges to donate Saregama Carvaan to old-age homes on the occasion of Father’s Day.

     

    Commenting on this gesture, Vikram Mehra, Managing Director, Saregama India, said: “These are tough times and it’s important to be empathetic and sensitive to the emotional needs as much as health needs of the elderly in the society. We have pledged to donate Carvaan to the old age homes, hoping it will help them cope with their loneliness and boredom through the therapeutic power of music.”

     

     

  • Bajaj Allianz Life released a digital campaign #DostiwithDad to celebrate Father’s Day

    Bajaj Allianz Life’s #DostiwithDad celebrates Father’s Day

    By A Correspondent

     

    Bajaj Allianz Life released a digital campaign #DostiwithDad to celebrate Father’s Day.

     

    Speaking about the film, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance said: “The initiative is aimed at fueling relevant conversations about increased loneliness amongst the elderly citizens during the pandemic. Friendly moments spent with them can ease the pain of genuine-concern-linked restrictions. Father’s Day provides a perfect platform to advocate the gift of friendship, which Dads need most during these unprecedented times.”

     

     

  • The campaign created by Wunderman Thompson India captures the need for empowering senior citizens to live happy in the new-normal with social distancing norms

    ‘Reverse Parenting’ is the need of the hour, says TOI campaign on Father’s Day

    By A Correspondent

     

    The Times of India is doing a content series under ‘Unlocking Diaries’ that chronicles how different sectors are opening up post the lockdown.

     

    Speaking about the campaign, Sanjeev Bhargava, Director, Brand, TOI, commented, “As the world comes to terms with the new-normal, the older generations will find it increasingly alien and the younger ones will find ways to adapt. In this scenario, it become incumbent upon the younger generations to help their elders acclimatize to the new reality. This Father’s Day, TOI recognises this shift and helps create awareness for this new dynamic in old parent-child relationship.”

     

    Talking about the video, Joy Chauhan, Senior Vice President & Managing Partner, Wunderman Thompson, Gurgaon, added: “Curating such a thought-driven and purpose-led campaign for an iconic brand like TOI reaffirms the faith that we have in them towards making a difference to society. Our long-standing association with them has seen us contribute our creativity towards the cause in creating a host of impactful and compelling initiatives. Coupled with a sense of urgency in these testing times, the concept of #ReverseParenting film was one that needed to reach out to the audience at the very earliest. It drives forward the message and reiterates the fact that it is now time for the children to help their father ease into the new normal. Having made such a telling campaign, we look to make more of the same for them in the near future.”

     

     

  • Playback singer Shaan is the voice of #PapaHainNa, he also features in the campaign’s music video with his two sons

    SBI Life’s #PapaHainNa salutes spirit of ‘New Fatherhood in the New Normal’

    By A Correspondent

     

    SBI Life Insurance unveiled a campaign under its digital property #PapaHainNa in form of a musical video sung and performed by playback singer Shaan along with his two sons Soham and Shubh.  Highlighting the peculiar newfound fatherhood that has emerged during this lockdown, #PapaHainNa campaign commemorates the contribution of fathers who have all along stood by their family as a reassuring immunity against unforeseen difficulties.

     

    With the release of the new digital video, the brand has created an interactive micro-site that gives fathers an opportunity to showcase the new roles taken up by them during lockdown.

     

    Airing his thoughts on the campaign, Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life: “The lockdown has been a leveler for everyone, we are witnessing a refreshing trend where fathers have been taking familial responsibilities which traditionally rested with mothers. While #PapaHainNa continues to emphasis on father’s protective instincts, the film this year commemorates the newfound fatherhood responsibilities taken up by fathers across the board. We continue to leverage technology to spur conversations around fatherhood and with the video memorabilia option we hope to encourage fathers to continue their participation with new responsibilities at home and in the child’s life.”

     

    Commenting on the same, Heeru Dingra, CEO, WatConsult added: “With lockdown inculcating a big sense of realization, new positive habits and familial roles amongst all of us, this campaign beautifully captures and highlights the changing roles of ‘fathers’ in the current times. Their commendable spirit to willingly stand for their family and equally participate in the household chores, indeed proves the fact that fathers can take up any role & responsibility that the situation demands, smoothly making it their new normal. The campaign also very strongly emphasises that Papa was, is and will always be there for you. In a bid to inspire many like them, this is a step to urge fathers across geographies to share their tales of ‘New Fatherhood in the New Normal’ and in return, get a personalised video sung by the well-renowned singer Shaan.”

     

     

  • The agency network has outlined policies and practices which are inclusive of the LGBTQIA+ community in line with MullenLowe Group and IPG's global guidelines

    MullenLowe Lintas Group announces #UnLockdown as a matter of #Pride

    By A Correspondent

     

    MullenLowe Lintas Group has launched an advocacy campaign with ‘Differences Make Us Who We Are’, a diversity and inclusivity statement that is part of a larger initiative focusing on gender identity, sexual orientation, LGBTQIA+ definitions and inclusive language. The group has outlined policies and practices which are inclusive of the LGBTQIA+ community in line with MullenLowe Group and IPG’s global guidelines.

     

    Virat Tandon

    Expressing his views about equality and inclusivity, Virat Tandon, Group CEO, MullenLowe Lintas Group, said: “The Pride month is a way to spotlight the importance of diversity and help create much-needed awareness of and sensitisation around this subject, not just in our organisation, but also in our circle of influence. We’ve reaffirmed our commitment to provide a work environment conducive for all and to help include the LGBTQIA+ community through ongoing conversations, workshops, and relevant work. Encouraging diversity enriches our organisation and makes us all better at what we do.”

     

    MullenLowe Lintas Group has rolled out programmes celebrating Pride Month, educating its employees about various aspects of inclusiveness and the importance of LGBTQIA+ inclusivity. Kickstarting the Pride Month is a film collaboration between Mullen Lintas and Chrome pictures.

     

    Heather Gupta

    Talking about encouraging and fostering an environment for inclusivity, Heather Gupta, Group HR Director, MullenLowe Lintas Group, added: “We already have a clear commitment to equality for all, and we work hard to ensure a supportive and harassment free environment for our employees. However, we can do more, and our conversations with activists and members of the LGBTQIA+ community this PRIDE month have helped bring real awareness of some of the areas in which we can do better.”

     

     

  • India Life Insurance Company limited unveils Father’s Day campaign with #PapasHealthAsliWealth

    Future Generali pushes emphasis on dad’s health in latest film

    By A Correspondent

     

    Ahead of Father’s Day and in continuation of its efforts to convey that fathers should not neglect their health while focusing on providing the best for their families, Future Generali India Life Insurance Company Limited (FGILI), has unveiled its latest digital campaign. The campaign consists of videos, other print and engagement assets that urge fathers to realise that their health is the true wealth for their families.

     

    The company’s latest campaign #PapasHealthAsliWealth captures the need for fathers to build healthy habits daily for the sake of their loved ones. The campaign is being executed via contests on various social media platforms through a series of interesting customer engagement activities.

     

    Said Rakesh Wadhwa, Chief Marketing Officer, Future Generali India Life Insurance Company: “We believe healthy fathers make healthy families. Key insight for our new campaign is that fathers are busy providing for the well-being of the family, and they often neglect their own health. We want to create the awareness that while achieving life’s financial goals are important, your true wealth is good health. Our new campaign – #PapasHealthAsliWealth is in continuation of the work we did last year and underscores the message for fathers to adopt a healthy lifestyle.”

     

     

  • SBI Life’s #PapaHainNa – Mera Papa Formula leverages technology to let fathers discover their unique traits and share with loved ones through music

    SBI Life launches #PapaHainNa campaign for Father’s Day

    By A Correspondent

     

    SBI Life Insurance has launched an interaction-led campaign #PapaHainNa – MeraPapaFormula in the lead up to Father’s Day.

     

    Airing his thoughts on the occasion, Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life said: “Fathers have a peculiar way of expressing their love, over the years #PapaHainNa has tapped into various cultural nuances to celebrate the spirit of father’s love. ‘Mera Papa Formula’ as a concept leverages technology to take fathers on a journey for self-discovering their ‘Papa Formula’ and sharing it with loved ones through music. We encourage fathers from across the world to share their ‘Papa Formula’ with near and dear ones and hope this helps all of us to better understand fathers and truly appreciate their place in our lives.”

     

    Speaking on the campaign, Rajiv Dingra, Founder and CEO, WatConsult said: “With an aim to celebrate Father’s Day, we launched ‘Mera Papa Formula’, an amalgamation of music and interactive tech, showcasing how every father has a unique Papa-Formula for their children. We have created a micro-site allowing fathers to find out a formula that define their traits as a father, thus enabling their extended families, friends or children to rejoice the precious and vital role played by fathers in nurturing the family.”

     

     

  • The digital video campaign, #CricketDateWithDad leverages a significant trend close on the heels of Fathers’ Day

    Thomas Cook’s latest ad film for Fathers’ Day

    By A Correspondent

     

    This cricket season, Thomas Cook wants fans to travel from wherever they are to watch the World Cup with their first cricket buddy, their father. The digital video campaign, #CricketDateWithDad leverages a significant trend close on the heels of Fathers’ Day (June 16, 2019) and in sync with the ongoing ICC Cricket World Cup.

     

    The campaign has been conceptualized and created by Law & Kenneth Saatchi & Saatchi and includes a TVC, which is live on social media and digital mediums.

     

    Speaking about the campaign, Abraham Alapatt, President, Group Head – Marketing, Service Quality & Innovation, Thomas Cook said: “The new wave of father-child bonding trips is a significant opportunity for our brand. Through our campaign #CricketDateWithDad, we aim to focus on the sentiment shared by father and child, and induce in our customers the need to take time out from their schedules and spend some exclusive time with their first hero – their dad. With cricket being India’s passion and Fathers’ Day coinciding with the ICC Cricket World Cup, we’ve combined the two to present it as a compelling proposition to our customers.”

     

    Speaking about the film, Debarjyo Nandi, Senior Vice President, L&K Saatchi & Saatchi added: “We don’t realise until it’s too late that these moments with our dads will never come back. We don’t realise that while we have now moved on to watching matches with our friends, he’s still at home, probably watching it alone. We don’t realize that watching a World Cup in the stadium is probably on their bucket list too, which we should prioritise over ours…else regret not realising this dream for the rest of our lives! ”

     

     

  • The campaign celebrates the changing role of fathers in society and applauds fathers who take pride in hands on approach to parenting

    Snapdeal banks on #FathersCanBeMothersToo communication on Father’s Day

    By A Correspondent

     

    Snapdeal has released a unique campaign on eve of Father’s Day where it sought to break gender stereotypes. Through its campaign, it aims to change the universal diaper changing sign which mostly depicts a mother changing diapers to include fathers as well. Titled #FathersCanBeMothersToo, the campaign celebrates the changing role of fathers in society and applauds fathers who take pride in hands on approach to parenting.

     

    The campaign caught attention of parents and educators on social media for challenging traditional general roles. #FathersCanBeMothersToo trended on Twitter for more than 7 hours across India, becoming the most popular trend several times during the day. Additionally, #FathersCanBeMothersToo led to more than 6800 conversations and 23 million+ impressions on Twitter. Snapdeal also partnered with several malls and the Hyderabad airport for changing signage on their baby diaper changing stations.

     

    Talking about the inspiration behind the campaign, Kanika Kalra, Vice President- Marketing, Snapdeal said, “The world is changing around us. It is for the brands who belong to a new world to debunk gender stereotypes in the new age. On the occasion of Father’s Day, we decided to update this age old sign to acknowledge the changing face of fatherhood. It immediately struck a chord and we received many heart-warming messages. We hope that people adopt the new sign and question practices like this, which have been taken for granted all these years.”

     

    In the spirit of change begins at home, Snapdeal had kicked off the campaign by inviting all its employees who are fathers to bring their children to office on Friday for fun activities. To adopt the new signage, people can download the new diaper changing station sign from the Snapdeal website which is free for use at businesses, workplaces, public spaces like airports etc.