MxMIndia

Tag: Fashion TV

  • Having completed two years, Helios is now transitioning to the next level with revenue management extending beyond traditional space-selling. Business Director Bala Iyengar has been elevated as Chief Operating Officer.

    Helios Media expands, elevates Bala Iyengar as COO

    By A Correspondent

     

    Bala Iyengar

    Helios Media, the speciality services company for the broadcast sector recently completed two years in operations, already carving a niche within the industry as a revenue maximization catalyst. With MTunes HD, Channel X, FoodFood, Fashion TV as the properties it services, Helios is now transitioning to the next level. Business Director Bala Iyengar has been elevated as Chief Operating Officer.

     

    “As we move forward, our focus will be on getting into deeper partnerships with relevant platform creators to enhance the solutions we offer our clients. A TV channel is not just for TVCs anymore, and we will work with them in the overall revenue management space, going beyond traditional commercial inventory. In addition to inventory sales, we have enhanced our teams to include talent in the areas of content syndication, custom events, celebrity management and strategic digital initiatives, said Divya Radhakrishnan, Founder & Managing Director of Helios Media.

     

    Divya Radhakrishnan

    “To take this scale of operations forward, it’s only natural that Bala steps up to take charge of our complete offering and provide seamless service to our clients,” Ms Radhakrishnan added.

     

    Commenting further on his elevated role and plans ahead, Mr Iyengar said: “We will shape ourselves to be the go-to destination for advertisers seeking innovative ways to connect with audiences, and for channels seeking breakthrough strategies to boost revenue.”

     

  • The channel FashionTV is to intensify its India focus by partnering with Trinity Dreamworks and Helios Media for revenue and brand management

    Fashion TV restyles India act, appoints Trinity Dreamworks & Helios

    By A Correspondent

     

    Fashion broadcaster  ‘Fashion TV’ is restyling its India presence with a rehaul of programming, brand and revenue functions. The broadcasting and operations of the channel including programming, licensing and merchandizing have been entrusted to Trinity Dreamworks Ltd who have extended the revenue and brand management mandates to Helios Media – the specialized revenue monetisation firm for the broadcast industry.

     

    Said Michel Adam, founder of FashionTV, “FTV the brand has been growing from strength to strength across the globe as THE fashion destination be it our broadcast brand or various categories we are into under the “F” brand. With the surge in Indians consuming global brands, it’s only natural that we affirm our presence in the market with renewed vigour”

     

    The brand’s commitment to India is underlined by the growing off-air presence. F Bars have been set up in Mumbai and Bengaluru and the first ever F Residence in India is progressing rapidly in Pune. There are advanced level discussions for 40 F Cafes around the country in the next three years. Apparels and accessories under the F Accessories label are in the pipeline and the F Vodka might soon be at a bar near you.

     

    Commenting on the India programming agenda, Vishal Gurnani of Trinity Dreamworks  said, “The Indian fashion industry is growing phenomenally. The markets are flooded with the best of brands from all over the world indicating growing awareness and consumption. Fashion TV in India has contributed towards enhancing the viewer’s knowledge and experience in the world of fashion, for over a decade. It is now time for us to enhance positioning of the channel itself so we can continue to satiate the viewer’s increasing love for fashion.”

     

    “Being entrusted to represent and partner the world’s biggest Fashion brand is an appreciation of our ability at Helios to position channels as brands and not commodities. With MTunes HD and FoodFood, we have exhibited how this takes the agenda beyond merely selling inventory. The teams across our offices are ready to offer advertisers the opportunity to associate and integrate with the #1 global Fashion destination” said Divya Radhakrishnan – MD of Helios Media, commenting on the assignment.