By Our Staff
IdeateLabs, one of the early digital-first marketing solutions providers in the country, has conceptualised and created a digital campaign for the ‘Unbranded to Branded’ Exchange Festival for Fashion Factory, a division of Reliance Retail.
Said Raman R.S. Minhas, CCO, IdeateLabs: “We are excited to partner with Fashion Factory in this fun campaign. The U2B campaign is a great property that powers Fashion Factory to reach a wide audience and drive sales. We needed that balance of engaging content and offer push, which happened when the team hit upon the creative device of “ex”. We believe the campaign will resonate with the audience and further establish Fashion Factory as India’s leading value fashion retailer.”