MxMIndia

Tag: Fashion Design Council of India

  • Introduces India's first exclusive metaverse fashion campaign

    Blenders Pride Glassware Fashion Tour unveils 16th edition

    By Our Staff

     

    In its 16th year, Blenders Pride Glassware Fashion Tour, powered by Fashion Design Council of India, has reimagined its legacy to bring a more youthful, inclusive, and innovative edition. Taking a 360-degree approach, to create a first-of-its-kind amalgamation of fashion and technology, the Fashion Tour entered the Metaverse this year.

     

    Speaking about the exclusive metaverse campaign, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “The 16th edition of Blenders Pride Glassware Fashion Tour has entered a new era of fashion & lifestyle in a cutting-edge new avatar. Taking the Fashion Tour to the metaverse is an attempt to make fashion more inclusive, accessible and futuristic. This is the first time an Indian fashion show has been presented in the Metaverse exclusively. It is part of our journey of celebrating the ‘Pride’ of today’s youth.”

     

  • The event is powered by RK Jewellers, South Extension

    HT and Sunil Sethi Design Alliance to present India Couture Week 2018

    By A Correspondent

     

    The Fashion Design Council of India (FDCI) has announced the dates for the ‘Hindustan Times and Sunil Sethi Design Alliance present India Couture Week 2018’. The event will be held from July 25 to 29 in New Delhi.

     

    This five-day affair will showcase top 10 couturiers – Anju Modi, Pallavi Jaikishan, Rahul Mishra, Reynu Taandon, Rohit Bal, Shyamal & Bhumika, Suneet Varma, Tarun Tahiliani, and debutants Amit Aggarwal and Falguni & Shane.

     

    Speaking on the association, Rajeev Beotra, CEO Hindustantimes said, “Hindustan Times is happy to be presenting the FDCI India Couture Week with Sunil Sethi Design Alliance. There is great resonance with our readers as far as fashion and lifestyle space is concerned, and such marquee events are a great platform to showcase Indian design talent before the world.”

     

    Sunil Sethi, President – FDCI commented, “This is going to be the 11th Edition of India Couture Week and it is undoubtedly the best fashion event in the country. Our tie-up with the main presenting partner will take this fashion extravaganza to the next level of importance and unprecedented showcasing of the event.”