By A Correspondent
Louis Philippe has unveiled a new line of clothing for its Permapress Collection. The collection was launched with a campaign titled ‘Stay Uncrushed’.
Said Farida Kaliyadan, COO, Louis Philippe said: “Defining class, elegance, and status, Louis Philippe is a purveyor of fine clothing for the discerning gentleman. Louis Philippe was introduced in India in the year 1989 and almost three decades later, the brand logo – the “Crest” is prized even more for its craftsmanship and attention to detail. This film defines the ethos of the true craftsmanship and skill that brand resonates. Our new Permapress collection promises comfort and perfection coupled with functionality and style.”