MxMIndia

Tag: Farah Khan.

  • Conceptualised by Oberoi IBC and choreographed by Farah Khan

    MS Dhoni features in TVC of Zed Black Agarbatti

    By Our Staff

     

    Zed Black, incense sticks manufacturer, has launched its new campaign with brand ambassador M S Dhoni.

     

    Said Ankit Agrawal, Director  & Partner, MDPH: “Zed Black Agarbatti, is amongst the top 3 brands in its category in India which stands as a reflection of its ‘go getter’ spirit, devotion, resilience, belief and prayers. MS Dhoni, who is a staunch believer of tranquil state of mind that helps in focused efforts and better results, complements well with our brand value. Zed Black 3-in-1, which is a market-leader, creates an atmosphere of purity, hope and positivity that helps maintain a balance. Zed Black is elated to give MS Dhoni’s fans a moment to cherish by unveiling the TVC with the retro jersey look exactly after one year since he announced his retirement from International cricket on 15th August “.

     

    Speaking on the TV campaign and roping in M S Dhoni, ad film director & MD, Oberoi IBC India Pvt Ltd, Anand Oberoi added: “I am hopeful that this association will ensure higher brand recall, and eventually create a larger following amongst the masses for Prarthna Hogi Sweekar”.

     

  • Announces #MadeOnRoposo

    Roposo launches talent hunt for best content creators

    By Our Staff

    Roposo, India’s largest short video platform, has launched a talent hunt to identify the most original and outstanding short video creators in the country over the next two months. #MadeOnRoposo will be judged Neha Dhupia, Farah Khan, and Mukesh Chhabra.

    Said Bikash Chowdhury, Vice President – Marketing, Glance: “India today is brimming with talented individuals who are just looking at ways to express themselves through their creativity. #MadeOnRoposo, provides a perfect stage for individual creators to channel their genius to create something that is original and resonates with the public. The talent hunt endeavours to help the creators pave a path into the entertainment industry, while also giving them opportunities to win exciting prizes.”

  • (only for mxm): This integrated campaign aims to get India grooving to the #DandruffNahiChalega dance move

    L&K Saatchi & Saatchi conceptualises new Head & Shoulders campaign featuring Ranveer Singh

    By A Correspondent

     

    Head & Shoulders, P&G’s largest shampoo brand globally has launched a new campaign with brand ambassador Ranveer Singh. Conceptualised by L&K Saatchi & Saatchi, this integrated campaign aims to get India grooving to the #DandruffNahiChalega dance move, created by ace Bollywood choreographer and director Farah Khan.

     

    The TV and digital amplification featuring Ranveer Singh’s in four avatars brings to life the idea that perfect grooming means #DandruffNahiChalega.

     

    Delna Sethna

    Said Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi: “Bad grooming habits (read dandruff) and hooking up are inversely proportionate to each other. Now you team this seemingly innocuous proposition with great creative and an actor like Ranveer who’s unafraid to try “anything” and you get one remarkably filmy campaign. That we’re launching in true blue Bollywood style – A trailer, foot-tapping naachgaana from Farah Khan and avatars of Ranveer that you best discover online!”

     

     

    Binu Ninan

    Added Binu Ninan, Associate Marketing Director, P&G (Hair care): “We have product level win and with a news as big as the Best Ever Head & Shoulders we wanted a campaign that will put the brand at the front and centre of the idea. So when L&K Saatchi came up with the idea built around a dandruff torture test dance move, we knew this is it! Also, having the country’s hottest young actor as the brand ambassador gave us the opportunity to not only talk benefit but also create a lot of conversation.”

     

     

    Priyanka Chatterjee

    “It’s a real integrated campaign with TV, print, outdoor and social media work seamlessly together to drive. We hope best-in-class participation and engagement with the brand. The idea is core to the brand benefit and as the leader, only H&S has to right to say #DandruffNahiChalega”, said Priyanka Chatterjee, Senior Vice President, L&K Saatchi & Saatchi. The campaign goes live from today (Sep 1)