Tag: Fantasy Sports

  • Fantasy Sports Industry to contribute INR 24,300 CR: FIFS-Deloitte Report

    By Our Staff

     

    The Federation of Indian Fantasy Sports (FIFS), India’s self-regulatory industry body for Fantasy Sports (FS), has unveiled the findings of a report titled ‘Fantasy Sports: Creating a Virtuous Cycle of Sports Development’ in collaboration with Deloitte.

     

    According to the report, India is the world’s biggest Fantasy Sports market with a user base of over 13 crore, which is expected to further grow at a CAGR of 32% in the coming years. The country has become a high-growth, in-focus market for FS due to factors like large tech-savvy millennial population, growing affiliation with sports, rapid smartphone penetration, availability of low-cost mobile data; and the market size is projected to grow from INR 34,600 cr in FY21 to an estimated INR 1,65,000 cr by FY25 thereby clocking a CAGR of 38%.

     

    Said FIFS chief executive officer (CEO), Anwar Shirpurwala: “We can infer that the generation of INR 5,200 crore revenue, in FY21, would have created an indirect revenue of approximately INR 5,500 crore through its vendors and service providers. The total revenue attributable to FS (direct + indirect) is therefore INR 10,700 crore. It may also be noted that the indirect revenue will generate its own stream of GST as well Fantasy sports industry is making huge economic inroads into India’s overall growth and development in multiple ways – creating highly skilled jobs, attracting foreign direct investment (FDI) and generating significant revenue for the exchequer. Besides, it is also propelling sporting culture and giving a boost to non-cricket sports as people tend to hone knowledge to participate in fantasy sports contests. Taking cognisance of the potential of this sector together with multiple favourable court judgements, primary government think tank NITI Aayog has released comprehensive guidelines for Fantasy Sports.”

     

    Sharing his thoughts about the sector, Prashanth Rao, Partner, Deloitte India said: “Online Fantasy Sports has, over the past few years, witnessed unparalleled growth and widespread acceptance among the Indian Sports Fans. By leveraging cutting edge technology, developed locally, this sunshine sector is now emblematic of the Indian ‘Atma Nirbhar’ vision of self-reliance and growth. I believe that FIFS can help the sector unlock its true potential by encouraging responsible rule-based gaming and contributing to the development of the sporting industry in India.”

     

  • Sanjay Manjrekar goes Dangal for T20 WC

    By Our Staff

     

    Dangal Games, a skill and tech based online gaming platform, has entered into a strategic alliance with Sanjay Manjrekar, who will be heading the advertising and marketing promotions for the company’s initiatives around the T20 ICC World Cup.

     

    Commenting on this exclusive association, Sanjay Manjrekar said: “I am proud to be a part of Dangal Games’ exciting journey of Fantasy Cricket. The Online Gaming Market is a relatively new platform and it would be great to venture into this innovative medium of sporting that has been enabling the convenience of enjoying your favorite sport from the comfort of the couch. Dangal Games with its ever increasing fan base speaks volumes of the increasing craze for not just physical sporting but also virtual forms. It would be challenging but exciting to come up with innovative marketing initiatives with Dangal Games.”

     

    Speaking on the partnership, Ankit Anand, Business head, Fantasy Sports, Dangal Games added: “Sanjay has inspired millions of Indian Cricket Fans by his spectacular performance across matches. He has definitely set high standards for the cricket fans. It would be a great pleasure to work with him towards making our initiatives around the T20 ICC World Cup a great success. His passion for the sport and years of knowledge would be vital elements that would add momentum to the entire drive dedicated to our valuable users. We believe in inspiring players to keep rising and keep gaming”.

     

  • Fantasy Sports platform SportzXchange ropes in Prithvi Shaw as brand ambassador

    By Our Staff

     

    SportzXchange, the fantasy sports platform, has roped in Prithvi Shaw as its brand ambassador. SportzXchange will create content featuring Shaw as part of an integrating campaign with a theme “Yahaan Hai Kuch Xtra

     

    Said Hari Narayan, Founder & CEO of SportzXchange: “We welcome Prithvi Shaw on board for an exciting journey with SportzXchange.  We have always believed in India’s youth, their limitless energy and vast potential to perform under challenging situations. At SportzXchange, our approach has always been the same; energetic with a youthful spirit. We believe Prithvi personifies SportzXchange, in its essence. His tenacity to go after goals, unwavering effort and promising potential, all of it resonates with SportzXchange and its long-term vision of becoming a leader in the esports category in India.”