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Tag: Faisal Amin

  • Vidyalankar is a household name in the education sector and is now expanding its reach into the digital space with the integrated media agency

    Fruitbowl bags digital and creative mandate of Vidyalankar

    By A Correspondent

     

    Fruitbowl Digital has partnered with the Vidyalankar Group in a year-long mandate that includes the building the brand’s digital presence, as well as creating new communication campaigns to maintain and build brand awareness in this age of digital.

     

    Said Vishwas Deshpande, a member of the Board of Directors, Vidyalankar Group: “We’re in a digital era thanks to better connectivity and high mobile penetration. Our target audience – the students spend a lot of their time on digital media platforms. So it is but natural that we increase our presence on these platforms. Moreover these social media platforms allow us to connect, engage and interact with them thereby helping us establish strong relationships with our stakeholders. We were looking for an agency which was capable of designing innovative, out-of-the-box campaigns which would appeal to our audience. It also stands in our favour that their workforce is full of young, talented and innovative creators who bring new insights to the

     

    Added Faisal Amin, Co-Founder, Fruitbowl Digital:  “Close to 1.6 million Indian students are internet users. That is 1.6million opportunities for Vidyalankar and us to have conversations that matter; to create communication that sticks. Vidyalankar is a leading market player in an ever growing industry, whose target group is constantly upgrading to digital. On a platform where their students are used to finding content that is often irrelevant, we want to talk to them about the things that do and should matter, but in a language that speaks to them.”

     

     

  • The agency has been assigned full digital services for five of Karvy Groups businesses

    Karvy awards digital mandate to Fruitbowl Digital

    By A Correspondent

     

    Faisal Amin

    Financial service provider Karvy Group has awarded its digital mandate to Fruitbowl Digital. The interactive media agency will be responsible for managing the digital duties of five businesses present under the Karvy Group umbrella namely, Karvy Growth Hub, Karvy Stock Community, Karvy Investment, Karvy’s Wealth League and The Finapolis.

     

    While commenting on their newly established association with Karvy Group, the Faisal Amin, Co-Founder of Fruitbowl Digital said: “Gaining the trust of the consumer is one of the most crucial parts of any business. And it becomes all the more relevant when it comes to finance because we take responsibility of the clients’ money. The challenge now is to engage with consumers through digital media on topics that are often perceived as boring. In order to get the  users hooked on to the content, we plan to create conversations and build relationships, ultimately gaining that much needed trust and developing an environment where the consumer is aware as well as interested.”

     

     

  • VKL is the flagship company of Kanji Morarji Group (Mumbai), a USD 250 Million entity

    Marimbula appoints FruitBowl Digital to handle digital duties

     

     

    Marimbula, a gourmet syrup brand with a range of exotic Indian and International flavors handed its digital mandates to FruitBowl Digital following a multi-agency pitch. Speaking on the win, Faisal Amin, one of the co-founders at FruitBowl Digital, said, “We are delighted and thrilled to partner with Marimbula. In the digitally connected world, you need expertise with digital innovations. We look forward to co-creating inventive campaigns and deliver Marimbula’s short and long-term brand objectives.”

     

    “We have evolved from whole-spice traders to one of India’s largest Seasoning, Beverages and Flavor brands. Accrediting Fruit Bowl holds more impact digitally for Marimbula. We are thrilled to credit impressive campaigns and designs from them,” said Vikas Arora, Senior Manager, Marimbula Beverage Solutions.

    VKL is the flagship company of Kanji Morarji Group (Mumbai), a USD 250 Million entity