MxMIndia

Tag: Faces Canada

  • To manage community building, digital campaign strategy and product launches

    Grapes bags digital AOR mandate for Faces Canada

    By Our Staff

     

    Grapes, an integrated marketing agency, has bagged the digital media mandate for Faces Canada cosmetic brand. The mandate will be handled by the agency’s Mumbai office.

     

    Said Shradha Agarwal, Co-Founder and CEO, Grapes: “We are really looking forward to work with Faces Canada. As a premium cosmetic brand, it is part of a niche industry and this brings to forefront our proficiency in leaving behind a strong recall value amongst the audience for the brand with the help of our ingenious campaigns”.

     

    Added Devkey Advani, Creative Director, Faces Canada: “We’re a brand that cares and we never compromise on quality, which can be seen in all our products; they’re good-for-skin AND high-performance. Just like our clutter-breaking products, we needed unique digital messaging to amplify visibility amongst the target audience. With content becoming massy and cluttered, it’s become imperative more than ever to stand apart from the noise. Grapes coming in with their expertise to efficiently lead the digital presence made it easy for use to choose them without any second thoughts. We look forward to reaching creative milestones together in the coming time.”

     

  • Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up

    WatConsult and Faces Canada launch #12ZodiacFaces

    By A Correspondent

     

    WatConsult and Faces Canada have collaborated and launched a digital campaign called #12ZodiacFaces. The campaign showcases different Zodiac inspired looks using Faces products with 12 known fashion bloggers in the beauty and lifestyle space, being the muse. The brand has not only used interesting formats of content to reach out to make up enthusiasts but also are trying to drive engagement with ‘Make up Predictions’ via a collaboration with Woodstock Witch.

     

    Speaking on the same Rajiv Dingra, Founder and CEO, WatConsult said, “Millennials nowadays are very particular about their look and personality, and with this campaign we wanted to show different ways in which they do so. We are sure the campaign will reach out to maximum people and get them to try the product.”

     

    Added Sharmili Rajput, CEO, Faces Canada: “With an aim to start 2018 with a twist and go different we created a campaign inspired from the star signs. The objective was to establish that makeup is a tool of self-expression for all kinds of women and by curating customised looks for 12 different zodiac signs, we tried to establish that the portfolios have an offering for women of all different personalities – from subtle Librans to edgy Taureans.”