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Tag: Facebook Awards

  • The 2015 Awards represented the biggest and most inspiring creative collection for Facebook as it reviewed over 2,700 submissions from 160 countries that offered a snapshot of the state of creativity and innovation across Facebook, Instagram and the entire industry

    5th edition of Facebook Awards announced

    By A Correspondent

     

    The nominations are open for the fifth edition of Facebook Awards. The awards celebrate the best creative work being shared on Facebook. More businesses are using Facebook and Instagram to connect with audiences and tell stories than before and the FB Awards showcase the power of Facebook and Instagram as creative canvases.

     

    The 2015 Awards represented the biggest and most inspiring creative collection for Facebook as it reviewed over 2,700 submissions from 160 countries that offered a snapshot of the state of creativity and innovation across Facebook, Instagram and the entire industry.

     

    For 2016, the awards program will include –all countries will have the ability to be recognized for great work within their region, with local creative executives from each region as judges at the Regional Voting Events; Regional awards: “Best of APAC”, “Best of EMEA”, “Best of LATAM” and “Best of NA” have been added; top winners from each Regional Voting Events will move to the Global Judging Event; the judging process is in three rounds this year due to the volume of entrants

     

    Also, for the first time ever, the FB Awards will recognize small business advertisers who have earned effective, eye-opening results. Winners of this category will also receive FB Ad Credits.

     

    Other initiatives include

    – Best Use of Facebook family of brands: Awarded to the most creative, original and well-executed Facebook and/or Instagram campaign concepts. Example: Lexus 1000 to 1

    – Innovation: Awarded to campaigns that aren’t only creative, but engage audiences in ways we’ve never seen before. Example: GT Ride – Viral Gaming for Kia

    – Small business Awarded to those who successfully captured the attention of local audiences and drove gained results with creative thinking on Facebook and Instagram.

    – Social for good: Awarded to charitable/non-profit org campaigns that creatively and successfully raise awareness and drive positive social change using Facebook or Instagram. Example: ALS Ice Bucket Challenge, Kafa

    – Integrated: Awarded to campaigns that creatively use Facebook as part of a larger, overall media mix.Example: P&G Always “Like a Girl”