By Our Staff
Monk Entertainment (Monk-E), a content marketing and creator management company, is all set to expand its footprint in talent representation and digital marketing in South India by onboarding the core team of Fabsquad Media. Aju Philip,ex-COO will now be looking after the creator program and Aishwarya Gunjal, ex-CFO will be looking into the business operations in the south division.
With this strategic expansion, Monk Entertainment is primed to work with creators to help bridge the gap between regional acclaim and nationwide recognition and with brands in this market to help them unlock the potential of content marketing with the help of creators.
Armed with their proficiency in four key South Indian languages (Telugu, Tamil, Malayalam and Kannada), the newly recruited team will ensure a strong presence for the company in those markets. By establishing a South division, Monk Entertainment aims to nurture and collaborate with talents in the region to boost the creator economy across India as part of their larger vision.
Viraj Sheth, Co-Founder and CEO of Monk Entertainment said: “Our vision entails a future where creators from South India not only present their unique culture, diversity and skills through their content but are also justly compensated like their peers in Mumbai and Delhi for the value that they create. We also intend to work in tandem with the brands and companies operating in this region to help them unleash the power of content and influencer marketing.”