MxMIndia

Tag: F-Lite denim

  • Flying Machine continues to experiment and push boundaries in its latest campaign

    Flying Machine promotes F-Lite denim in latest ad film

    By A Correspondent

     

    Flying Machine has joined hands with Dentsu India to launch its new TVC and a series of Instagram films. This latest campaign promotes Flying Machine’s product, F-Lite denim.

     

    Commenting on the films, Alok Dubey, CEO – Lifestyle Brands Division at Arvind Lifestyle Brands Limited said: “Yes. Denim is a serious business for us. But why should it be so serious for our customers – thus, this light-hearted take on what it means to wear a lightweight denim.”

     

    Added Malvika Mehra, Chief Creative Officer, Dentsu India: “After the famous ‘Split’ TVC, which was a hardcore proof of really flexible jeans, in this new set of films for light weight denim, we’ve taken a leap of faith. What happens when zero gravity dates denim? You get a really cool collection like F-Lite. After the success of ‘Split’, we are hopeful that these fun films fly for us.”

     

     

  • It is the first of five interesting films being done for Flying Machine this season

    Flying Machine’s new campaign for F-Lite denim

    By A Correspondent

     

    Dentsu India has launched a new campaign to introduce Flying Machine’s new product, the F-Lite denim.

     

    Commenting on the film, Alok Dubey, CEO – Lifestyle Brands Division, Arvind Lifestyle Brands said: “Our customers will not only enjoy this film but see for themselves how the F-Lite denim is designed to suit their lifestyle of non-stop fun and action – the proof is here.”

     

    Added Malvika Mehra, Chief Creative Officer, Dentsu India: “What do you do when you get a brief for a fantastic product? You keep it simple and do a fantastic product window. One that lasts a full 30 seconds. With Justone, our freestyle champion, doing innumerable splits in the ultra-flexible F-Lite denims, we didn’t need to say much, the proof was in the pudding. This is the first of five very interesting films we’ve done for Flying Machine this season. Do watch this space for more action.”