MxMIndia

Tag: Experience Commerce

  • To manage digital, creative, and performance marketing for the engine oil brand

    Experience Commerce bags mandate for Savsol

    Experience Commerce (EC), a digital agency within the Cheil Network, has won the digital mandate for Savsol, the engine oil brand of Savita Oil Technologies

    Said Sibasish Guha, Head of Digital Marketing at Savsol: “We’re thrilled to join forces with Experience Commerce to elevate our brand presence and engage our audience effectively. With a legacy spanning over five decades, preserving and advancing our heritage is paramount. Recognizing the rapid growth of the digital landscape, we’re committed to fortifying our online footprint across social media and e-commerce platforms. EC’s alignment with our values positions them as the ideal partner to help us achieve this goal and foster business growth.”

    Added Meera Ghare, Vice President and Business Head at Experience Commerce: “We are pleased to welcome Savsol to our brand portfolio. As our agency expands, we seek partnerships with brands that share our values and methodologies. Our extensive industry experience enables us to curate content and creative strategies tailored to resonate with the client’s target audience, ultimately aiding Savsol in building a robust digital community. We are grateful for Savsol’s trust in entrusting Experience Commerce with their digital responsibilities. With our team’s expertise, we are confident in surpassing client expectations.”

  • To elevate its digital presence

    Cheil’s Experience Commerce wins mandate for Nissin Geki Korean Noodles

    Experience Commerce (EC), the integrated digital agency within the Cheil Network, has secured social the media mandate for Nissin Geki Korean Noodles.

    With this partnership, Experience Commerce aims to elevate Nissin Geki’s digital presence by deploying targeted social media initiatives designed to enhance brand awareness, engage the target audience, and drive organic growth across platforms such as Instagram, LinkedIn, Facebook, and YouTube.

    Said Daisuke Okabayashi, Vice President of Marketing at Indo Nissin Foods Pvt Ltd: ”Today, Nissin Geki Korean noodles stand as the preferred choice among young K-Lovers, boasting bold hot and spicy flavours. The immense love for Korean noodles among enthusiasts is evident. Since 2021, we’ve experienced consistent growth, and we’re now poised to accelerate our trajectory even further. It’s paramount for us to align with a strategic partner who deeply comprehends our brand ethos and can craft compelling campaigns across social media platforms. Our decision to collaborate with Experience Commerce is a strategic one; we trust in their expertise and approach, and we’re confident they will not only deliver the desired results but also contribute significantly to our aggressive growth plans.”

    Expressing enthusiasm about the partnership, Meera Ghare, Vice President and Business Head at Experience Commerce, added: “Partnering with Nissin Foods presents a thrilling opportunity for us to leverage our agency’s expertise and market acumen to drive exponential growth for the Nissin Geki Korean Noodles brand. With our collective focus on capturing the imagination of today’s youth and young adults, particularly Gen Z who are K-Lovers, through dynamic and immersive social media content, we aim to revolutionise the narrative surrounding Korean-style noodles in the Indian market.”

  • To elevate the company's online presence

    Experience Commerce bags mandate for The Sleep Company

    Experience Commerce (EC), the digital agency within the Cheil Network, has won the creative and social media mandate for The Sleep Company.

    Said Ripal Chopda, Chief Marketing Officer at The Sleep Company: “As The Sleep Company expands rapidly, it’s crucial to align with a strategic partner who understands our brand and can craft compelling narratives across digital and social media. With Experience Commerce’s expertise, we aim to boost our online presence and drive tangible business results. We’re confident this collaboration will lead us to new milestones in consumer engagement and commerce.”

    Added Meera Ghare, Vice President and Business Head at Experience Commerce: “The Sleep Company’s growth trajectory presents an exciting opportunity for us to showcase our strategic prowess and creative acumen. With a team of seasoned strategists and creative minds, we are confident in delivering exceptional results that amplify brand visibility and drive business growth. At EC, we are committed to creating impactful work that resonates with billions of social media users, and The Sleep Company’s visionary approach perfectly aligns with this ethos.”

  • To execute comprehensive social media campaigns

    Experience Commerce gets mandate for Western Refrigeration

    By Our Staff

     

    Experience Commerce, the integrated digital agency within the Cheil Network, has won the annual social media mandate for Western Refrigeration, the Commercial Refrigeration Equipment Manufacturer. The agency will spearhead and execute comprehensive social media campaigns for Western Refrigeration across various social media platforms.

     

    Said Parmeet Singh, Executive Director, Western Refrigeration: “With a legacy of over 50 years Western Refrigeration has witnessed exponential growth which has helped it become a Market Leader. Beginning this year, we are committed to making substantial investments in fortifying our digital presence and harnessing the power of social media to showcase the excellence of our products and engage with our consumers digitally. After a meticulous selection process for our social media partner, we chose Experience Commerce based on their innovative pitch and demonstrated expertise. We eagerly anticipate a successful partnership that will further solidify Western Refrigeration’s standing as a trusted industry leader.”

     

    Added Meera Ghare, VP – Business Development, Experience Commerce: “We are thrilled to collaborate with Western Refrigeration to enhance their digital presence. Our strategic approach aligns with their business objectives, and by amplifying the brand’s unique selling points, we are confident in delivering compelling and tactful social media strategies that will elevate the brand’s position in today’s digital market.”

     

  • Showcases smart products of the brand

    Experience Commerce rolls out Diwali campaign for Wipro Lighting

    By Our Staff

     

    Experience Commerce (EC), a part of the Cheil Digital Network and the digital agency for Wipro Lighting, unveiled a Diwali campaign for the brand. This campaign features two digital films within the framework of their ongoing #surprisinglyhuman campaign, crafted to highlight the innovative features of Wipro Lighting’s Smart Products.

     

    Said Virindersingh Villkhoo, ECD, Experience Commerce: “Wipro Smart Products – be it the Smart Plug or the Smart Bulb or even the Smart Doorbell, are designed to make your home smarter and your life easier. And these have been the products that have got the most enthusiastic response from our audience on digital over a couple of years. Hence, we felt it is vital to showcase how our audiences can practically use these smart products in their homes during the festive season and beyond. And that’s how these 2 slice-of-life films were conceived, with relatable characters and endearing moments. Thanks to the confidence Wipro Lighting had in our team and some incredible hardwork, we were able to turn these films around from paper to reality in just over a week.”

     

    Added Meera Ghare, Business Head, EC Studios: “Wipro has been an integral part of our journey for over 7 years, and they have truly become like family. Wipro ‘s 2023 Diwali campaign holds a special place in our hearts as it was exclusively created in our newest state-of-the-art production studio in Mumbai, showcasing our commitment to innovation and excellence. We’re thrilled that WIPRO has again entrusted us with this festive campaign, and the exceptional outcome of these films reflects our dedication to crafting engaging, cutting-edge content. We extend our heartfelt gratitude to Wipro Lighting for this incredible opportunity.”

     

  • Launches #YoGa2bFree, a clutter breaking campaign with twitter celebrities trapped in a box

    Experience Commerce bags digital duties of Lenovo

    By A Correspondent

     

    Experience Commerce (EC) announced their recent win of digital & social marketing duties at Lenovo. Lenovo has mandated EC with the digital marketing campaign for the entire Lenovo portfolio of products including the latest social media campaign for the launch.

     

    Jump starting the relationship with an innovative launch of the new Yoga Tablet 2 on digital, #YoGa2bFree, the agency roped in four Twitter influencers, including actor Ashwin Mushran, gadget guru Ankit Vengurlekar, film reviewer Mihir Fadnavis and food blogger Kalyan Karmakar and trapped them in a box.

     

    “Gadgets such as tablets are designed to help us lead a more connected, productive and fun life; but take them out of the box and you often see yourself enslaved and tethered to these devices. This campaign is designed to raise awareness about how you can free your life from restrictive technology – discover a brand that promises to adapt to you,” said Sandip Maiti, CEO & Chief Creative Officer, Experience Commerce.

     

    This campaign uses large-scale interactive video-based story-telling on yoga2bfree.com where the four trapped Twitterati provide clues to the audience who attempt to free them up.

     

    “We have been active on Social Media since 2010, and were in the market for a new kind of agency who understands the digital born consumer and can help us craft an unique social voice for brand Lenovo. We look forward to a creative partnership with EC to tell the story of Lenovo for this millennial generation and build a strong community of advocates around its smartphones, tablets and laptop categories”, said Bhaskar Choudhuri, Director of Marketing, Lenovo India.