By Our Staff
Excitel, the home internet startup, is taking its ‘Drive Safely’ Out-of-Home (OOH) campaign to Hyderabad, Bengaluru and Jaipur. This campaign aims to encourage safe and attentive driving, with messaging like “Calls are more exciting at home, Chats are more exciting at home,” and “Games are more exciting at home.”
Said Varun Pasricha, Chief Operating Officer, Excitel: ”Six months ago, we launched the #Drive Safely initiative in Delhi, determined to tackle distracted driving, particularly related to internet usage like streaming, gaming, or texting while driving. It exceeded our expectations and we became the first internet company to address the issue. Now, as we extend our efforts to Hyderabad, Bengaluru, and Jaipur our mission remains steadfast. Our marketing strategy aims for more than just publicity; it aims for a profound impact. Moving ahead, our goal is to create safer roads, cultivate responsible driving habits, and ensure that Excitel continues to lead in promoting road safety, not only as a corporate mission but as a genuine commitment to our communities’ well-being.”
We hope the Excitel drive has reduced the need for car drivers to carry baseball bats or hockey sticks in case there is a need to get physical and beyond the oft-used: “Tujhe maloom nahin ki mera baap kaun hai”.