Tag: Exchange4media.com

  • World Disability Day Special | Shanta Saikia: Look me in the eye, I am not going to be easily dismissed

    By Shanta Saikia

     

    “All vitals are stable” – the four words that gave me strength and much needed assurance in the most trying time of my life. The words were uttered by the neurosurgeon at the GTB Hospital in Delhi, where I was rushed after being crushed under a DTC bus on a chilly day on March 12, 2007.

     

    Over the years, the pain has faded, what remains in my memory is the tremendous support I received from all quarters – my family, friends, neighbours, bosses, colleagues, strangers who walked into Gangaram Hospital to donate blood for me, and above all, the untiring efforts of the doctors and nurses.

     

    Back home after spending two months confined to a 3.5 ft x 6.5 ft hospital bed, that’s when the reality hit me – I am a disabled person (my certificate says 80% permanent disability), minus my right leg. A momentary lack of attention by a bus driver cost me my mobility forever.

     

    Looking back today, I can be matter-of-fact about it, but at that time all I knew was to take one day at a time. Undergo painful physical therapy sessions daily. But the most painful part was watching the helplessness in my mother’s eyes as she bore witness to her beloved daughter struggling with very basic things – learning to sit on the bed without support (lying on bed for two months had resulted in back muscle atrophy), learning to use the toilet again, learning to stand on my one remaining leg again. Walking again.

     

    Well, getting on to a wheelchair was a big success at that time; and after several bumps into the furniture and chipping the cement off the corners of my flat, I became a skilful navigator of the wheelchair and I would be out of home practically every weekend. The world outside the secured and comfortable confines of my home posed several challenges – most notably accessibility. Unfortunately, accessibility still remains a problem today in a world full of stairs, ill-constructed ramps and roads that are anything but smooth as Hema Malini’s cheeks!

     

    Using a prosthetic leg made accessibility much easier for me, still India remains inaccessible to a large percentage of its population who are termed – Divyang. That really is the dampner, not the spirit or lack of will or effort on the part of the person with disability. I could graduate to a prosthetic leg, but a large section of the population makes do with improvisation and sheer will power. Cost of a good quality prosthetic device costs as much as a hatchback, if not more. How many can afford it?

     

    One bright spark in all this for me has been digital media. I was working for exchange4media.com at the time of my accident. My boss Dr Anurag Batra went out of his way to support me and helped me with my hospital bills. Digital media allowed me to work from home. I continue to work from home even today. The industry really needs to relook at the work pattern – allowing employees to work remotely could be a new reality and allow several talented people a more flexible workplace and be more committed, with the pain of daily commuting taken out of the equation. Sure there are challenges, but nothing that is insurmountable.

     

    I had decided right at the outset that I wouldn’t confine myself at home following my accident. Whenever I got out, I am met with stares, some people hesitatingly ask me, ‘Kya hua tha?’ Some offer to help me. But what annoys me most is the patronising attitude of a lot of people. Still, you learn to accept them as part of life now. Do we have an option? Yet, I go out every chance I get; guess I want to force people to acknowledge that people with disability are not to be a hidden population, because we make you guys uncomfortable, because you don’t know what to make of us. Look me in the eye, I am not going to be easily dismissed. I am currently fighting to save my paternal property in Assam from a neighbour who wants to usurp part of the property. They thought I am a single, disabled woman, so they can get away with it. They ain’t know nothing yet!

     

    Learning to walk again

    I believe I’ve waited long enough

    Where do I begin?…

    Set me free, again

    To keep alive, a moment at a time

    That’s still inside, a whisper to a riot

    The sacrifice, the knowing to survive

     

    – Foo Fighters

     

     

    Shanta Saikia is an army kid and proud of it. Thanks to her father’s various postings, she got to see the real India – up, close and personal. Her love for travelling has not been curtailed due to her limited mobility. A journalist for 25 years, she started her career with the now-discontinued A&M magazine, and as she says, “it was love at first sight for advertising for her.” Shanta Saikia is working since 2016 as Editor, Adgully, a leading advertising and marketing sector publication.

     

     

     

  • Havas appoints journalist Priyanka Mehra as Director Marketing and Communications

    By A Correspondent

     

    Priyanka Mehra

    Havas Group India has appointed Priyanka Mehra as Director Marketing and Communications. Her appointment is in line with unifying communications across all disciplines under the Havas Group umbrella, notes a communique, adding: “Her remit includes working with the senior leadership in India and the regional communications team to elevate brand reputation and awareness.”

     

    A media professional with over 14 years of experience in the media and marketing arena, Mehra’s last stint was at Creativeland Asia as Editor-in-chief – Content Marketing. Prior to that, she was Associate Editor at exchange4media.com.

     

    Bobby Pawar
    Rana Barua

    Said Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India: “The sheer length and breadth of communications at Havas collaborating with Vivendi entertainment and content platforms provide us with great marketing ammunition and Priyanka’s appointment is a step forward in showcasing our strength as a Group in the Indian market.” Added Rana Barua, Group CEO, Havas Group India: “Given Priyanka’s understanding of content and communications, her appointment is part of a management structure that brings together all communication disciplines – creative, media, healthcare under the Havas Village umbrella. Part of her mandate will be overall communications and going forward key strategic tie -ups and initiatives given Havas Group India’s future-forward vision.”

     

    Said Mehra on her new role: “What makes Havas Group India an exciting place to be is the integrated offering across media creative and healthcare. Added to this is the collaboration with Vivendi which includes Universal Music, GameLoft and Daily Motion, which in turn creates a unique narrative and a unique marketing force “

  • Creativeland appoints e4m’s Priyanka Mehra as Editor-in-Chief

    By A Correspondent

     

    Priyanka Mehra

    It saddens us to record the exit of one more seasoned hand from A&M journalism. A few months back, Exchange4media.com Associate Editor Priyanka Mehra had transitioned out of the group’s flagship publication to take charge of Pitch. But soon after that, she announced her decision to move out of the journalism, though continue as a writer and editor.

     

    Earlier this month, Mehra joined Creativeland Asia as Editor-in-chief – Content Marketing. Her appointment strengthens CLA’s digital and content practicein Baaash Digital.

     

    Rana Barua

    On the appointment, Rana Barua, Chief Executive Officer, Creativeland Asia Group said:”We believe content is media-neutral and that’s what is required to build Creativeland Asia Group as a ‘go-to destination’ for brands to optimise and develop content, which is a natural fit for the media platform it is to be showcased on. The traditional digital agency ecosystem is too fragmented to handle these requirements in an organised way currently.”

     

    On her new role, Mehra said:”Creativeland Asia has been a disruptor in the communications space, and is a very interesting ecosystem to be a part of. Content Marketing is an exciting area to me as a professional, and one which Creativeland Asia not only believes in but also backs with investment in terms of expertise and resources.”

     

    Mehra will work closely with the team of Baaash Digital, which has an in-house ecosystem of content creators. film-makers, line producers, music composers, writers, information architects, creative technologists, editors, long and short format writers, UI/UX designers, socialmedia and content strategists, ORM experts among others and a host of content collaborators within India and overseas. Phew! And now they have a journalist who excelled in breaking news and building relationships like few others in the fraternity.

     

    Interestingly, Mehra has had experience in content consulting, marketing and brand management before she took on the e4m assignment.

     

     

  • Kalyan Kar quits Best Media Info

    By A Correspondent

     

    Popular trade portal Best Media Info Editor-in-Chief Kalyan Kar has resigned. He is reported to have relinquished charge last Saturday.

    Kar, or Kalyanda as he is known in the industry, has spent over four decades in the news media. He started out as a trainee with The Economic Times and has held senior positions with the group including being Resident Editor with The Times of India. He and a colleague set up Business Times as a branded section in the main book. Earlier, Karalso worked with the now-defunct Sunday magazine of the ABP group. Later, he joined Exchange4media.com as Editor and also co-founded Network2Media.com and was its Editor-in-Chief.

    When trade sources informed MxMIndia of his exit, we called Kalyanda to confirm the development. Which he did. “I’m delighted to have helped BestMediaInfo.com rise to what it is today from what it was five-and-a-half years back,” he told us.

    What next, we asked him. Loads, he said, indicating that there are a host of personal things he wishes to complete, before considering options. Kar continues to be a director on the Board of BestMediaInfo, a source told us.