MxMIndia

Tag: Everest

  • Will be a group resource with growth and business development responsibilities

    Rajendra Gupta joins Rediff as CGO

    By Our Staff

     

    Rajendra Gupta
    Rajendra Gupta

    Rediffusion announced the appointment of Rajendra Gupta as its Chief Growth Officer, based at its corporate office in Mumbai. An engineer from BHU-IT and an MBA from FMS Delhi, Gupta has been in advertising, industrial solutioning and telecom for well over 35 years. This will be Gupta’s second stint at Rediffusion. He earlier worked at Rediffusion Delhi and Mumbai from 1994 to 2002.

     

    Gupta will be a group resource with growth and business development responsibilities across Rediffusion, Everest, Rediffusion Healthcare, Rediffusion Direct (recently rechristened Rediffusion FutureTech), Rediffusion SmartMedia, Mogae Media and the Indian Institute of Human Brands (IIHB). He will be based in Mumbai.

     

    Said Dr. Sandeep Goyal, Managing Director of Rediffusion: “Rajendra is special. He is also Rediffusion’s lucky mascot for new business and new horizons. He combines the aggressiveness of a good salesman with very good understanding of technology. And over the years he has become an excellent advertising professional. Such a combination of virtues and talent is rare.”

     

     

  • Its launch campaign broke with four full-page print ads on Sunday across North India

    Everest bags Oaktree mandate

    By Our Staff

     

    Ad agency Everest has bagged the creative duties of OakTree International School. Its launch campaign broke with four full-page print ads on Sunday across North India. The campaign also went live on social and digital.

     

    Said Adit Goel, Director of Oaktree: “The Everest creative approach was refreshingly playful while stating upfront that top quality education is our primary promise. We liked their simplicity of approach in communicating a completely new concept in education”.

     

    Said Samir Chonkar, Creative Chief at Everest: “The Oaktree brief was very inspiring, and practical in approach. In this first phase of the campaign we have highlighted the global education that Oaktree offers. The campaign is now headed to digital and video where we shall highlight the unique balance between sports through leading academy partnerships and an international teaching faculty.” Added Ananda Ray, also Creative Chief at Everest: “Oaktree is playful, yet it is serious. Our mandate is to communicate the combination of many inter-related dimensions that have got even more complicated with physical schools continuing to be shut.”

     

     

  • RIP, M C Nair. A tribute by Paulomi Dhawan

    By Paulomi Dhawan

     

    I owe a lot to M C Nair, my first boss. I joined Everest Advertising as an intern way back in 1978. Those were the days where media planning was in its infancy, NRS (National Readership Survey) was out , TV was born later. He introduced me to the media world, always encouraging me. I was a young girl, just out of B-school, making pitches and presentations, showcasing media to clients, interacting with media owners with MCN (as he was known in the then buzzing agency) and was always there to guide, support me though he was a busy Board Member.

     

    MC Nair joined Everest and grew up the ladder… can you believe this was his only job. He was with Everest for 50 years!

     

    A true Everesteer… steering the agency to its pinnacle, witnessing the national growth, the subsidiary Edge, the international tie-up with Saatchi & Saatchi … still servicing clients and building brands  like Dinesh Fabrics, Alembic’s Glycodin, Tips & Toes, Tortoise Mosquito Coil, Parle Biscuits, Hawkins Pressure Cookers, Elecon Engg, Jyoti Labs. He handled all aspects of the business.

     

    M C Nair

    A towering personality, MCN was a warm, good human being with an infectious laughter who was highly respected by media owners and peer agency heads alike. Even back then he was on many industry bodies. He was like a doting father or uncle… I remember when I was pregnant he would always check if I had eaten even when we were working on a major presentation. Many of us at Everest like PRP Nair have many fond memories and owe our career growth to him! I, for one, grew rapidly at Everest as National Media Director in few years. A friend mentioned that his most enduring virtue was his kindness. Indeed.

    ”Those were the days my friend I thought they’d never end…”

    MCN retired and was with his family in Kerala mostly. My regret that I could not meet him recently to thank him. Thank you, Mr M C Nair!!

     

    At 86, he leaves behind his daughter Jyoti and her family, and a very large family of indebted ex-Everesteers. RIP.

     

     

     

    Paulomi Dhawan, an advertising and marketing services veteran, is a Strategic Advisor – Media and an active member of the Indian Society of Advertisers Executive Council.

     

  • She will be reporting to Dhunji S. Wadia, President Rediffusion Y & R and Everest Brand Solutions

    Everest gets Aradhana Bhushan to head Mumbai ops

    By A Correspondent

     

    Everest Brand Solutions has appointed Aradhana Bhushan as Vice President, Everest Mumbai. In her new role, she will be reporting to Dhunji S. Wadia, President Rediffusion Y & R and Everest Brand Solutions and add to the company’s leadership team.

     

    On her appointment Dhunji S.Wadia said, “I am very excited that Aradhana will now lead Everest, Mumbai. Her strong leadership skills will enhance the quality of work that we do for our clients and add value to their brands.”

     

    Aradhana has over two decades of industry experience and has played several roles in Marketing and Brand Management in client organisations. She has also led Client Management engagements in advertising. Over the years she has worked with JWT, HSBC, Hiranandani Group, Conscious Food and EKCO – most of them in leadership positions.

     

    In her vast experience, Aradhana has worked on several brands, across categories – Hindustan Unilever Limited-Sunsilk, Diamond Trading Company-DeBeers, Godrej Appliances, Halls, Listerine, to name a few.

     

    Aradhana is an MBA in Marketing from the Symbiosis Institute of Business Management, Pune.

     

  • Everest Brand Solutions has elevated Samir Chonkar to head its creative function in Mumbai

    Everest elevates Samir Chonkar to head creative function in Mumbai

    Samir Chonkar

    By A Correspondent

     

    Rahul Jauhari, Chief Creative Officer, Rediffusion Y&R and Everest said: “Samir’s contribution to the growth of Everest has been phenomenal. In addition to being a pillar of my team over the past few years, Samir has created work that has not just won, but also added immense value to our clients. His down-to-earth demeanor and relentless pursuit for perfection is respected by clients and colleagues alike. He steps into a role he has earned, in every sense of the word.”

     

    Rahul Jauhari
    Dhunji S. Wadia

    Dhunji Wadia, President, Rediffusion Y&R said: “Samir has a proven reputation as a creative leader and is held with enormous regard both internally and his clients. Samir’s passion for our agency, his integrity and intellectual curiosity, along with his deep collaborative way of working will make a difference to our clients and to our agency.”

     

    In his 20 plus years of experience in the industry, Samir has helped build iconic brands like Parle-G, Hide & Seek, Monaco, Milano, Amul, Tata Indicom, TCS, Tata Housing, Frooti, Bailey, Bagpiper Whisky, Tortoise Mosquito Coils, Hitachi, Onida, ING Mutual Fund, LIC, Franklin Templeton, Bajaj Allianz, Castrol, Jet Airways, Emirates Airlines and more.

     

  • The DS group has launched a new communication campaign for its Catch range of table-top sprinklers. The communication has been developed and executed by Everest Brand Solutions.

    Everest unveils new commercial for Catch

    By a correspondent

     

    The DS group has launched a new communication campaign for its Catch range of table-top sprinklers. The communication has been developed and executed by Everest Brand Solutions.

     

    Vidya Balan, the brand ambassador for Catch will feature in this communication.

     

    O.P. Khanduja, Associate Business Head, Dharampal Satyapal Limited (Foods Division) said: “Catch Sprinklers have been a trend setting and innovative range of products since its launch more than two decades back. In keeping with its image the campaign is a clutter breaking one and brings out the element of individuality that Catch sprinklers stands for. This will surely convey the special characteristics of Catch Sprinklers to the consumers and will certainly help in strengthening the brand further.”

     

    The film starts off by showing Vidya surprised to see everyone in the town look exactly like her. Towards the end the film reveals that every individual is different and so are their preferences for taste and Catch Sprinklers lets them add a personal touch to their food.

     

  • Everest, the agency for DS Group's Catch Salt and spices business, wins the creative mandate for the group's dairy venture

    DS Group catches Everest as creative agency for dairy biz

    By A Correspondent

     

    DS Group has appointed Everest as the creative agency for its dairy business. The agency has already been handling the creative assignments for the Catch Salt and spices business of the group and this appointment happened after a multi-agency pitch.

     

    The business will be handled by the Delhi office of Everest. The agency has already started working on a 360-degree campaign for the brands and products under the dairy business.

     

    Sunil Kumar Bansal

    DSMPL (DS Milk Product Ltd) has been manufacturing ghee and skimmed milk powder, under the brand name ‘Dairymax’ and has expanded its portfolio with the launch of ‘Ksheer’, a premium dairy brand. The products currently available under the Ksheer brand are UHT milk, cow ghee and fresh milk. These will be followed by other specialized products like dairy whitener, flavoured milk, fortified milk, curds, lassi, chaas, paneer, khoya etc.

     

    Commenting on the appointment, Sunil Kumar Bansal, Business Head, DSMPL said, “Everest Brand Solutions’ presentation of differentiated strategy and refreshing creatives stood out and matched our vision for the business. We look forward to their participation in establishing the dairy brands.”

     

    Dhunji S. Wadia
    Rahul Jauhari

    Added Dhunji S. Wadia, President Everest, on the win: “We are delighted to increase our presence with the DS Group. Dairy is an exciting category and we look forward to the task of building yet another iconic brand.”

     

    Said Rahul Jauhari, National Creative Director, Everest, “It’s always rewarding when an existing client trusts us with more business. The team is proud and looking forward to do some exciting work in the category.”

     

    Naveen Saraswat

    Naveen Saraswat, COO, Everest further added, “It was an interesting pitch to work on because of a focused brief given by the client. We are excited and look forward to helping establish the dairy brands of the DS Group.”

     

  • Hot on the heels of bagging the Aditya Birla Retail "More." business, Everest has won the strategic and creative duties for Borosil in a multi-agency pitch

    Everest wins Borosil’s creative mandate

    By A Correspondent

     

    Hot on the heels of bagging the Aditya Birla Retail “More” business, Everest has won the strategic and creative duties for Borosil in a multi-agency pitch. The agency’s Mumbai office will handle the business, initially working on the microwavables range.

     

    Commenting on the reasons for choosing Everest, Priyanka Kheruka, Director, Borosil Glass Works commented: “We, at Borosil, are very passionate about our brand and wanted a partner who shares our passion and vision for Borosil. Everest has demonstrated this passion and have created a strategy aligned with our vision.”

     

    Commenting on the win, Dhunji S. Wadia, President, Everest said: “We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. We are delighted to be their agency of choice. We look forward to take the brand to greater heights.”

     

    Rahul Jauhari, NCD, Everest said: “It’s great to welcome clients who appreciate totally unconventional thinking and work. We look forward to a wonderful relationship.”

     

    Borosil Glass Works is a producer of laboratory glassware and microwavable kitchenware in India. It was established in 1962 in collaboration with Corning Glass Works, USA. In 1988, Corningdivested its share holding to the current Indian promoters.

     

    Everest is a creatively led, full-service agency with a reputation for delivering fresh, original thing that helps clients succeed. The agency has offices in Mumbai and Delhi and representations in Chennai, Bengaluru and Kolkata.

     

  • Mr Roy or Sid, as he is fondly known, will be responsible for Happy's operations across branches

    Happy gets Siddhartha Roy as COO

    By A Correspondent

     

    With operations kicking off recently in Mumbai, Bangalore-based creative agency Happy has welcomed Siddhartha Roy as their first Chief Operating Officer. In a short span of five years, Happy has grown to a team of over 30, and a newly appointed COO marks the beginning of big things to come from the Idea Shop.

     

    Mr Roy or Sid, as he is fondly known, will be responsible for Happy’s operations across branches. He has over 16 years in the business, of which 10 years were spent with Ogilvy in Mumbai, Bangalore and Sri Lanka.  Besides Ogilvy, he has worked with Ambience and Everest as well as loyalty marketing specialists, DIREM.

     

    He has been associated with a diverse spread of categories and brands such as FMCG (Cadbury, ITC Foods, Nestle, Coke, Ceylon Tobacco Company), Telecom (Hutch/Vodafone, Reliance, Sri Lanka Telecom), Web (Yahoo) and Retail (Madura Garments). His contribution extends to several campaigns that have been awarded for not only marketing effectiveness but creative excellence as well. In Phoenix Ogilvy – Sri Lanka, Sid set up & headed the Strategic Planning cell along with leading Account Management.

     

    “I think there are seismic changes taking place in the business of communications today. Gone are the days of agency imperialism. While marketers are looking for ‘ideas’, large network agencies are increasingly selling ‘processes’. And over the past few years, Happy has been successfully capitalizing on this need-gap. This is the primary reason for me to join the HAPPY family – and I’m extremely excited about it,” said Mr Roy.

     

    “Kartik and Praveen have been doing a fabulous job over the past few years to create and keep conversations alive around Happy with their work. My mandate at Happy is to partner them in augmenting the same while driving business efficiencies,” he added.

     

    On the new appointment, co-founder and CEO, Kartik Iyer commented: “Praveen and myself have done things by ourselves so far. We think it’s time to take a more structured approach to reach our goals. He comes with the right level of experience combined with the hunger to do the unexpected – this is very much the DNA of Happy. Known as the ‘oldmonkster’ among friends, we think he is the perfect fit as our COO. We welcome him and are very confident this addition will take things to a whole new level. In fact, it already has.”

     

    Happy is responsible for the much appreciated Flipkart campaigns featuring little kids which won a silver at the Asia Pacific Adfest in Pattaya this year. They are also well known globally for their ‘Lee – Never Wasted’ shopping bag design, which won them a Cannes nomination. Happy was also the agency behind the highly acclaimed Incredible India tourism commercial titled the ‘post card’.

     

  • Anchor: Rahul Jauhari’s 5 must-do’s on the Web

    1. You Be You:

    Having five different aliases won’t help. Sooner or later you’re going to go nuts trying to consolidate them. It’s easier being your own self. And while you’re at it, avoid the Alpha Male 97 kinds. It may be cool when you’re a kid. But try mailing your CV from Alphamale97@gmail.com and see if you get a response. Unless you hate your own name, a NikhilKapoor@gmail.com is perfectly fine.

     

    2. Look before you like:

    “RIP Dad. You will be sorely missed.” – 75 likes.

    Sheesh. I mean I do hope you know there’s a thin line between liking a statement and liking a sentiment.  The same rule applies to “No water in the loo for the second day in a row.”

     

    3. Take care when you share:

    Content rules. And the content you put out, original or shared, pretty much defines the kind of person you are. Online reputation is built over time, destroyed sooner. Pretty much like in the offline world. Tweet crap and in no time you’ll be on lists that go ‘avoidlikeplague’

     

    4. Check out before you check-in:

    So it’s cool to be all over Foursquare. So cool that your boss is on it as well. Right? So think twice before checking into Blue Frog the same evening you killed your best friend for a bunk. Nothing is as private or personal as you’d like to believe. Especially with the likes of Twitter, FB, Linked-in, Foursquare, cross-sharing data/updates etc.

     

    5. Do unto others as…

    Hate spam? Don’t spam. Detest daily pokes? Don’t poke daily. Hate being stalked? Don’t stalk. And so on and so forth. Yeah. It sounds preachy and biblical, but it’s true. A good citizen of the online world will be liked, respected and tolerated longer than others. Patience runs thin here. No one likes to suffer jerks. Be kind to others. Be kind to yourself.

     

    Rahul Jauhari is National Creative Director, Everest Brand Solutions

     

  • After working with TBWA for almost 4 months,yatra.com is again on a lookout for a creative partner. Sources close to the development have confirmed the news to MxM India.

    Yatra.com on lookout for a creative partner

    By Shubhangi Mehta

     

    After providing TBWA with its creative mandates in August last year, yatra.com, the travel porch has once again called for a creative pitch. The account size then was pegged to be around Rs15-20 crore.

     

    Before TBWA, Yatra.com had appointed Rediffusion Y&R as its creative agency in 2009; while Leo Burnett was the official agency in 2007.

     

    The online travel company entered the market in August 2006. It had initially appointed Everest Brand Solutions as its creative agency, and Mudra’s media agency, Optimum Media Solutions (which was re-christened Mudra Connext), handled its media duties.

     

    Yatra Online Pvt Ltd. is a travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5,000 large cities and small rural areas around the globe. It acts as a complete tour planner for travellers and is a one-stop shop for every travel need.

     

  • This is already turning out to be an exciting year for Everest with two wins in the first month.

    Everest to handle Kotak Mahindra Mutual Fund

    By A Correspondent

     

    Hot on the heels of bagging Augere’s Wireless Broadband business in India, Everest Brand Solutions has now added Kotak’s Mutual Fund business to its kitty. No pitch calls preceded the account win. The company awarded the business to the agency based on the strategy and creative work presented by them.

     

    Dhunji Wadia, President, Everest Brand Solutions, remarked, “We welcome Kotak Mutual Funds to the Everest family. We believe in working with our clients and adding value to their business. More and more clients are recognizing what we bring to the table. It’s a huge vote of confidence for our way of working. This is a significant win for us.”

     

    Mr Wadia further stated, “Everest is in an exciting phase of transformation. The hard work put in over the last few months is bearing fruit now. We expect a lot of action in the coming months.”

     

    Rahul Jauhari, NCD, Everest said, “Our point of view on what Kotak Mutual funds should do, given the turbulent times in the market found favour with the Kotak team. And, of course, the vibes between our teams were great. It’s an exciting category as well. We look forward to a long and fruitful relationship.”

     

    Everest witnessed the onset of change with a change of guard at the senior management level and subsequent additions to the core team in 2011. Since then the agency has been in a ‘transformational’ mode, adding businesses like Danone B:lue, Ranbaxy Volini, GoAir, Augere’s Wireless Broadband, amongst others, to the kitty.

     

    Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly owned subsidiary of KMBL, is the Asset Manager for Kotak Mahindra Mutual Fund (KMMF). KMAMC has over 10 lakh investors in various schemes.

     

    Everest is the second oldest agency in India, started in 1946. Everest has built some of the biggest brands in the market place – Parle Products, CNN-IBN, GoAir, Emami, Tata Housing, Akai, T-Series, among others.