MxMIndia

Tag: Everest Advertising

  • RIP, M C Nair. A tribute by Paulomi Dhawan

    By Paulomi Dhawan

     

    I owe a lot to M C Nair, my first boss. I joined Everest Advertising as an intern way back in 1978. Those were the days where media planning was in its infancy, NRS (National Readership Survey) was out , TV was born later. He introduced me to the media world, always encouraging me. I was a young girl, just out of B-school, making pitches and presentations, showcasing media to clients, interacting with media owners with MCN (as he was known in the then buzzing agency) and was always there to guide, support me though he was a busy Board Member.

     

    MC Nair joined Everest and grew up the ladder… can you believe this was his only job. He was with Everest for 50 years!

     

    A true Everesteer… steering the agency to its pinnacle, witnessing the national growth, the subsidiary Edge, the international tie-up with Saatchi & Saatchi … still servicing clients and building brands  like Dinesh Fabrics, Alembic’s Glycodin, Tips & Toes, Tortoise Mosquito Coil, Parle Biscuits, Hawkins Pressure Cookers, Elecon Engg, Jyoti Labs. He handled all aspects of the business.

     

    M C Nair

    A towering personality, MCN was a warm, good human being with an infectious laughter who was highly respected by media owners and peer agency heads alike. Even back then he was on many industry bodies. He was like a doting father or uncle… I remember when I was pregnant he would always check if I had eaten even when we were working on a major presentation. Many of us at Everest like PRP Nair have many fond memories and owe our career growth to him! I, for one, grew rapidly at Everest as National Media Director in few years. A friend mentioned that his most enduring virtue was his kindness. Indeed.

    ”Those were the days my friend I thought they’d never end…”

    MCN retired and was with his family in Kerala mostly. My regret that I could not meet him recently to thank him. Thank you, Mr M C Nair!!

     

    At 86, he leaves behind his daughter Jyoti and her family, and a very large family of indebted ex-Everesteers. RIP.

     

     

     

    Paulomi Dhawan, an advertising and marketing services veteran, is a Strategic Advisor – Media and an active member of the Indian Society of Advertisers Executive Council.

     

  • The Aditiya Birla Group's Pantaloon Fashion Retail has retained Everest Advertising for its creative and strategic duties

    After More, Everest bags Pantaloons Fashion Retail of AV Birla group

    By A Correspondent

     

    Shital Mehta

    Everest Advertising has bagged the strategic and creative duties for Pantaloons. There was no formal pitch process involved. The account will be handled out of Everest’s Mumbai office. This is an additional account from the Aditya Birla Group for Everest that handles the More Retail business from the same group.

     

    With a strong national presence in exclusive stores, Pantaloons houses over a 100 prestigious brands that have something fashionable for everyone.

     

    Commenting on the appointment, Shital Mehta, CEO, Pantaloons Fashion Retail said, “Everest has a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the Multi Brand Retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

     

    Dhunji S. Wadia

    Gaurav Chakravarty, Head Marketing & Loyalty, Pantaloons Fashion Retail said, “We believe Everest will work with us as partners in building our brand equity.We welcome them on board and look forward to working on some great campaigns together.”

     

    Talking about the brand, Dhunji S. Wadia, President, Everest, said, “We are happy to increase our presence with the Aditya Birla Group.  There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”

     

    Rahul Jauhari

    Rahul Jauhari, NCD, Everest said, “It’s always a lot more fulfilling when an existing client gives you more business.

     

    We are delighted that the Aditya Birla Group has entrusted us with Pantaloons.We look forward to creating some visible magic with them.”