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Tag: Eveready Industries India Ltd

  • Conceptualised by Ogilvy

    Eveready launches new campaign

    By Our Staff

     

    Eveready Industries India Ltd (EIIL) has introduced a new range of Ultima Alkaline batteries with a TVC conceptualised by Ogilvy.

     

    Said Anirban Banerjee, Senior Vice President & SBU Head (Batteries & Flashlights) of Eveready Industries India Ltd: “Empowering the present, energising the future – defines the revamped Ultima battery series from the house of Eveready. Its smarter appeal and long-lasting power embodies our commitment to solving for emerging consumer needs and innovation. Demanding devices like battery operated toys, smart remotes, wireless mouse, BP machines etc need more power. The new and improved Ultima batteries, push our boundaries, with 400% and 800% longer-lasting performance, highly suitable for the high drain devices. The batteries are also equipped with a unique Turbolock Technology which prevents leakage and protects the consumer’s precious devices from damage caused by the batteries. As a testament to our vision of responsible innovation, Ultima batteries are eco-friendly, devoid of Mercury, Lead, and Cadmium. This is not just a product upgrade; it’s a step towards shaping a better tomorrow.”

     

    Added Sukesh Nayak, CCO, Ogilvy India: “Khelenge Toh Sikhenge” is an empowering platform that helps look at playing with toys in a new way. The games children play with their toys have a lot to teach them. Lessons on partnership, sharing, caring, teamwork, empathy and more can be learnt by continuous play. Eveready, India’s No. 1 battery with its new long lasting Ultima batteries wants to own and build this empowering platform. And help enable every child in every household across India to learn something new and meaningful, every single day.”

     

  • Worked on by Ogilvy

    Eveready unveils its new brand logo

    By Our Staff

     

    Eveready Industries India Ltd (EIIL) batteries, flashlights, and emerging lighting solutions, unveils its new brand logo and tag line, connecting the new generation with its power of infinite possibilities in the future.

     

    Speaking about the rebranding, Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights) of Eveready Industries India Ltd. said: “ The iconic Eveready brand has enhanced its respect, reach and recall over time, matching its products and quality with the best in the world. With evolving consumer needs, the brand needed to transform and expand its portfolio, offering powerful, premium and innovative products. It was thus important for the brand to be seen as relevant and contemporary across age groups in the new world as it straddled the new portfolios.”

     

    Added Sukesh Nayak, CCO, Ogilvy India: “Eveready stands for limitless power and dynamic possibilities. It is ever evolving, constantly changing and forever transforming to keep India moving towards exponential progress. This zest for dynamism, infinite energy and endless possibilities finds form in the newly revamped Eveready logo. The new logo is a symbol of power without a pause. Revamped and animated, it evokes the idea of momentum, forever on the go. It forms the loop of infinity, to denote eternal drive, the spark of new beginnings. That’s why the latest rendition of the logo comes with an additional line: give me power. Eveready is the future of power. Infinity is the soul of new Eveready.”

     

  • This product line presents the new face of the company, which has been traditionally associated with batteries and flashlights

    Eveready unveils new TVC for LED bulb

    By A Correspondent

     

    Rediffusion Y & R has unveiled a new campaign that showcases Eveready’s new product line- LED bulbs.

     

    Speaking on the new product launch and campaign, Amritanshu Khaitan, Managing Director, Eveready Industries India Ltd, says, “Eveready has forayed into the LED segment early this year. This product line presents the new face of the company, which has been traditionally associated with batteries and flashlights. LED’s are fast moving products in today’s urban landscape and the product promises the consumer better light output at an affordable price. Therefore the objective of this campaign is to encourage consumers to adopt change and switch to the brightest range of LEDs while remaining true to the essence of the brand that is all about power and energy.”

     

    Anil Bajaj, Vice President Marketing, Eveready Industries India Ltd, says, “Eveready touches the lives of millions daily. This commercial is a step to demonstrate the power of GIVE ME RED. How it affects their lives and makes it more vibrant. This time we have tried to present our very own GIVE ME RED in a more sophisticated, lively and interactive way, keeping the essence of power and energy the same.”