MxMIndia

Tag: Event Capital

  • An initiative to bring the IP event industry together

    Event Capital launches India Event IP Conclave 2019

    By A Correspondent

     

    Event Capital (EC), a curator and aggregator of IPs, has announced the India Event IP Conclave 2019. A Summit celebrating the masterminds behind the IP business, launched in association with Event & Entertainment Management Association (EEMA), the event will bring together the business leaders who have successfully created stories around their ventures, to share ideas and discuss the growth of Event and IP industry.

     

    “India Event IP Conclave will witness industry leaders who envision opportunities, assemble teams, cultivate audiences and build infrastructures allowing people to come together for a common cause and leave transformed. This conclave is a unique concept and is the only summit which will bring together the event industry under one roof to discuss opportunities and innovate to grow the industry”, said Deepak Choudhary, Founder & Director, Event Capital.

     

    The event will be held on the 17thof April at Sahara Star, Mumbai and will witness 50 speakers from different genres like fashion, music, sports, lifestyle, education who will share insights on the growth and monetization of IP for higher revenue and profit generation.

     

     

  • With the completion of three years this July, Event Capital has been a pioneer in curating event IPs such as Bike Festival of India, The Edutainment Show, etc

    Event Capital rebrands itself; unveils new logo

    By A Correspondent

     

    Event Capital has unveiled its new logo which signifies the company’s transformation from an event IP aggregator to focussed creators and curators of IP events in the live space. The modern typeface is new age and concept driven which reinforces Event Capital’s capability of creating powerful content driven stories. With the completion of three years this July, Event Capital has been a pioneer in curating event IPs such as Bike Festival of India, The Edutainment Show, etc.

     

    This announcement by Event Capital is just one of the first in the series that the company has made after appointing a new CEO, Swaroop Banerjee, only a month ago. A festivals & branded entertainment specialist, Banerjee will be actively involved in expanding the current bouquet of live intellectual properties owned by Event Capital. He will also focus on introducing live and digital content creations and will oversee development of new verticals in lifestyle, music and sports.

     

    Swaroop Banerjee

    Explaining the change, Swaroop Banerjee commented, “The new logo of Event Capital has a bold outlook in the font with a colour that has a digital millennial filter woven into it. This depicts our ability to curate for youth genres as ably as for other genres. This is our third year in existence and there has been a phenomenal track record so far; we needed a fresh outlook to chart our trajectory higher and therefore the most important thing was to ensure that we come across as a youth consumer focussed organization. Additionally the introduction of a music vertical will change the dynamics for EC and the initiatives under this vertical will form core headline products under the EC hood. Ultimately the bulls-eye for us this year is to become content creators in the live space.”

     

    Deepak Choudhary

    Adding to this, Deepak Choudhary, Co-founder & Director, Event Capital said, “It’s has been three exciting business and brand years for Event Capital. Market orientations have changed and the IP industry is now extremely matured. We had started with acquisitions and collaborations with existing IP owners and now we have moved to creating our own IPs. It was only natural that we go through an image makeover as we have gone through a concept makeover.”