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Tag: Event and Entertainment Management Association

  • India's apex body of the events and experiential marketing industry hosting the conclave on October 17-19, 2016 in Mumbai

    Stage set for 8th edition of EEMAX Global Conclave & Awards

    By A Correspondent

     

    The Event and Entertainment Management Association (EEMA) will host the eighth edition of the EEMAX Global Conclave and Awards on October 17-19, at in Mumbai. The endeavour will be to identify, celebrate and honour the best events and experiential marketing initiatives from around the world, while the EEMAX Conclave promises to be a thought leadership summit and a networking opportunity for the industry.

     

    Said Sabbas Joseph, President of EEMA: “The award ceremony this year has 88 awards across 30 categories including, brand activation, intellectual property, social, CSR, corporate education etc. We have planned for a stringent international jury that will evaluate global agencies on their work in the past financial year. We are an industry whose time has come and we would like to share our growth with the world.”

     

    Added Mandeep Singh, General Secretary, EEMA: “We can proudly say that the organised event industry in India has grown exponentially over the last two decades to more than $800,00,00 with several 1000 entities operating in this space in various segments and levels across 100+ cities. We collectively employ 150,00,00 people, provide income to more than 50 Lakh households, make a meaningful impact on prestigious private and government led projects, manage the visits of various global dignitaries and provide experiential marketing solutions to the world’s leading brands eg Coke, Samsung, Apple, Nike, Nestle, Harley Davidson, Toyota, Standard Chartered Bank etc.”

     

  • EEMA's persistent efforts towards streamlining the licensing process in Delhi have yielded some promising results for all EEMA Members

    Govt of Delhi & EEMA streamline Event Licensing issue in Delhi

     

     

    The Event and Entertainment Management Association (EEMA) in collaboration with the Govt. of Delhi recently made significant efforts towards creating a conducive process for license acquisition for events in the nation’s capital.

     

    Besides appointing a nodal officer for creation of the single-window licensing process, with an eye on ease-of-doing-business an agreement and process has been put into place whereby EEMA member companies can do ticketed events in the national capital without paying entertainment tax before the event.

     

    The decision was preceded by a series of meetings between the National Executive Committee of EEMA and the Delhi government led by Hon’ble Chief Minister of Delhi, Arvind Kejriwal, the Hon’ble Dy Chief Minister, Manish Sisodia and the Hon’ble Tourism Minister of Delhi, Kapil Mishra. Following a detailed EEMA representation, the Chief Minister appointed a nodal officer to engage with EEMA and find solutions in the shortest possible time.

     

    True to the CM’s word, the Delhi government has moved at a rapid pace. EEMA’s persistent efforts towards streamlining the licensing process in Delhi have yielded some promising results for all EEMA Members.

     

    Commenting on the achievement, Sabbas Joseph, President, EEMA said “Through the proactive approach of the Delhi government and EEMA, positive results with regards to licensing have started to show yielding a win – win situation for the entire events and experiential marketing industry. This is a big step towards making Delhi an event-friendly city”

     

    Speaking on the development, Rajeev Jain, Treasurer, EEMA stated, “This is indeed a big bold step by the Delhi Govt. & Dept. of Entertainment Tax. Change in the Entertainment Tax depositing framework for EEMA members is certainly a big gift to the industry and number of ticketed & corporate events in the city will see an increase. This directive is a first step to make Delhi an event-friendly city and reinforces the role of the Event Industry as a major stakeholder in the city’s growth.”

     

    Through regular interactions with the Delhi Govt. & Commissioner – Excise, Entertainment & Luxury Tax to ease the licensing laws in Delhi, the following directives have been issued:

     

    Ticketed Events in Delhi

    > EEMA members will now be able to organize their ticketed events in Delhi without submitting any entertainment tax before the event.

    > Tax as per the ticket sale can be deposited after the completion of the event. Earlier this was to be done prior to ticket selling permissions being given.

    > To facilitate this arrangement, EEMA shall enter into an MOU with the Department of Entertainment Tax.

    > EEMA similarly would formulate guidelines for its members availing of this facility.

    > EEMA will also be submitting a Bank Guarantee of a stipulated amount as a surety on behalf of its members.

     

    Licensed Auditoriums under single window clearance

    > 23 auditoriums in the city have been issued a permanent license for holding an event.

    > In another major development to achieve ease of doing business, more such venues are under consideration.

     

    Single Window Clearance: Reducing Licensing Hurdles

    > The government is in the process of bringing Entertainment Tax, Fire, MCD & Electricity under the purview of a single-window clearance.

     

  • The presentation ceremony will be held in Mumbai, India in September 2015

    Mumbai to host first edition of EEMAX Global Awards 2015

    By A Correspondent

     

    Event and Entertainment Management Association (EEMA), announced the EEMAX Global Awards to identify, celebrate and honour the best events and experiential marketing projects from India and around the world.

     

    Entries for the EEMAX Global Awards are expected from agencies in India, Asia, Middle East, Africa, Europe, Australia, New Zealand and USA. The three level selection process, involves taking the award entries through a screening jury, a global jury and peer voting by members of EEMA to choose the winners in 29 categories that span entertainment events, social events, sporting events, weddings, exhibitions, digital events, government events, education programs and CSR.

     

    Sabbas Joseph, President- EEMA, shared, “The EEMAX GLOBAL Awards are a clear sign of India¹s event industry going global. Indian event companies are being retained by international clients and brands for development of activation programs as well as corporate events, mega public events and also sporting galas. EEMAX Global will signify a welcome to global agencies to showcase their work in India which is the fast-developing turf for global event programs.”

     

    The presentation ceremony will be held in Mumbai, India in September 2015.

     

    The event industry in India has grown exponentially over the last two decades with several 1000 entities operating in this space, in various segments and levels across 100+ cities in India. EEMA is the first and only body of its kind, which seeks to bring together the country’ leading event management companies, entertainment professionals, artist management companies and international counterparts on the same platform.

     

    The premier convention of the live events and experiential marketing industry, EEMAGINE SUMMIT 2015, brought together global professionals like David Zolkwer, Matteo Carvino and Sarah Gardiner; Indian leaders and achievers like Poonam Mahajan, Venky Mysore, Dr. A Didar Singh, Vikas Agnihotri, Rishi Jaitly, Yannick Colaco, Ravi Krishnan and Nitin Kukreja and several other imagineers from the events, entertainment, sports, cinema, advertising and marketing industry under one roof to discuss trends and map the future of the industry in a path-breaking convention.

     

  • The convention is being hosted at the FICCI House

    EEMAGINE Summit to be held in Delhi next week

    By A Correspondent

     

    The premier convention of the live events and experiential marketing industry, EEMAGINE SUMMIT 2015, will be hosted between April 6-8, 2015 in Delhi. The event will bring together global professionals and imagineers from the events, entertainment, sports, cinema, advertising and marketing industry under one roof to discuss trends and map the future of the industry in a path-breaking convention.

     

    The convention organized by Event and Entertainment Management Association (EEMA), the apex body of the events industry, is being hosted at the FICCI House on 6thApril and then moves to the Hyatt hotel in Manesar for 7thand 8th April. Headlined by David Zolkwer, Project & Creative Director of Olympic and Commonwealth Games ceremonies in Manchester 2002, Athens 2004, Melbourne 2008 and Glasgow 2014, as well as many other international public ceremonies, celebrations and commemorations.

     

    Shiv Shivakumar from Pepsico, Rahul Bhatia, founder of Indigo Airlines, renowned film maker Rakeysh Om Prakash Mehra, FICCI President Jyotsna Suri, advertising genius Prasoon Joshi, Chairman of McCann Group Worldwise India will be a part of this convention that captures the mood of the country in its theme, “Inspiring India”.

     

    “The events and experiential marketing industry is growing at a brisk pace and delivering communication platforms for the world’s leading brands, for governments, sports bodies, tourism initiatives and influencing the media and hospitality industry in a remarkable way. Bringing the key stakeholders together to share thoughts and define the way forward is key for the EEMAGINE Summit,” said Sabbas Joseph, President – EEMA.

     

    The speakers include global success stories, thinkers, business icons, industry leaders and our country’s political leadership in the key deliberations and presentations.

     

    Key Speakers at the convention include Matteo Carvino, the renowned wedding designer for Italy, Sarah Gardiner, one of Scotland’s most accomplished experience creators; Poonam Mahajan, MP, Venky Mysore, CEO of Red Chillies and Kolkatta Knight Riders, Dr. A Didar Singh, Secretary General of FICCI, Vikas Agnihotri, Director- Google, Rishi Kaitly, Country Head – Twitter, film-maker Bharatbala Ganapathy, renowned for the Vande Mataram and National Anthem re-creations with music maestro AR Rahman, Rannick Colaco, leader of the NBA’s India program, Ravi Krishnan and Nitin Kikreja, Business Head Star Sports.

     

    Speaking on the occasion, David Zolkwer said, “I’m thrilled to be returning to India! I’ve always been a huge fan of Indian creativity and ingenuity. The region is the source of so much brave and untethered thinking – I know I’m going to be inspired by the EEMA 2015 experience.”

     

    “I’m delighted to come to India to participate in EEMA 2015 – it’s a special honour. I spend much of my life connecting with people, places and their stories and then bringing those stories to the stage – so to finally be visiting a nation steeped in such proud and ancient storytelling traditions is very exciting,” commented Sarah Gardiner.

     

    Expert panels will bring together some of the brightest minds cover diverse areas such as experiential marketing, public events, concert management, ticketed events, rural marketing, sports marketing, personal events, events tourism, creation of event brands, digital activation, integrated marketing and celebrity talent management.