MxMIndia

Tag: Ethnic Channels Group

  • The partnership was concretized during MIPCOM 2019 at Cannes, France

    ET Now takes off in Canada

    By A Correspondent

     

    It’s getting cold in Canada (prounced Canayda by many), and Times Network announced the launch of ET Now in the North American country after successfully locking a distribution deal with Ethnic Channels Group (ECG).. The partnership was concretized during MIPCOM 2019 in France.

     

    Jagdish Mulchandani

    Commenting on the partnership, Jagdish Mulchandani, COO & Executive President, Times Network said: “We are excited to bring ET Now in Canada through our partnership with ECG, the foremost broadcast leader in the region. I am confident this launch will further enrich our offering for the South Asian viewers in the region.”

     

    Added Slava Levin Co-Founder and CEO of ECG: “In today’s global market, consumption of business news and information will only continue to increase. As a company that understands both content and technology, ECG is very proud to partner with the Times Group to launch ET Now in Canada.”

     

     

  • Zee TV has appointed Ethnic Channels Group to represent the brand in Canada, with full distribution from day one

    Zee partners ECG to launch Zee TV Canada

    By A Correspondent

     

    Zee TV, the #1 South Asian Entertainment Network in partnership with Ethnic Channels Group Limited (ECG), Canada’s largest distributor of third language television services, launches Zee TV Canada!

     

    Zee TV will be available to Canadian viewers as a 24/7 service for the first time. Zee TV Canada will be available on Rogers, Bell and Telus starting February 1.

     

    Said Zee Americas CEO Suresh Bala, “The impact and growing importance of the South Asian diaspora in Canada cannot be overstated. And with the launch of Zee TV Canada, we are now in a position to address this significant opportunity. Zee has and continues to remain the leading South Asian media brand globally. 650 million viewers in 169 countries around the world are testament to its popularity. We are fortunate to have found an energetic and progressive partner in ECG and we are confident that this partnership will help us to exponentially grow our business in Canada.”

     

    “Ethnic Channels Group is privileged to partner with the #1 South Asian Channel in the World. Canadian viewers will be enthralled by Zee’s programming repertoire,” said Slava Levin Co-founder and CEO of Ethnic Channels Group.

     

    “As the largest distributor of international TV in Canada, the launch of Zee TV is a great addition to our Group,” added Hari Srinivas, President of Ethnic Channels Group.

     

    Zee now has six channels in Canada catering to the diverse group of viewers. ETC Punjabi, Zing, Zee Salaam, Zee Tamizh and Zee Cinema will now be joined by Zee TV Canada as a 24/7 channel! More information is available at www.zeetvcanada.ca or at the toll free number 1-855-WANT-Zee (1-855-9268-933).

     

  • The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms

    Zee Cinema partners with Ethnic Channels Group in Canada

    By A Correspondent

     

    Zee America shas entered into a long-term distribution agreement with Ethnic Channels Group for Zee Cinema in Canada. The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms.

     

    Suresh Bala, CEO, Zee Americas said: “This is exciting for us, in that for the first time we are able to focus our marketing and unlock the strength of the Zee Cinema brand in Canada. Ethnic Channels Group is an expert at marketing to ethnic audiences and we expect to grow our distribution and our subscription base significantly. Currently Zee Cinema is only available as a linear service, but we expect to work out the details of mobile distribution in the not so distant future.”

     

    Zee Cinema is Zee’s Bollywood entertainment channel. Its library features over 5,000 hours of movies.

     

    “We are delighted to partner with the Zee TV Group for the launch of Zee Cinema in Canada. Bollywood is a global, phenomenon and Zee Cinema is its biggest custodian,” said Slava Levin, Co-Founder and CEO of Ethnic Channels Group.

     

    Hari Srinivas, President Ethnic Channels Group added: “Ethnic Channels Group believes in the brand equity of its content partners, and it will be our primary objective to increase this for ZEE Cinema in Canada.”

     

  • The launch marks its international foray and also exclusively partnership with The Ethnic Channels Group

    RBNL’s BIG Magic launches in Canada

    By A Correspondent

     

    Reliance Broadcast Network Ltd has expanded its reach into the international markets with the launch of BIG Magic International in Canada. Building on the brand lineage of its recently launched channel in India- BIG Magic; the new channel has been tailored to suit the entertainment preferences of the sizeable South Asian diaspora in Canada.

     

    The channel will offer audiences a mix of daily sitcoms, shows on varied genres ranging from socio-mytho and dramas to crime and daily business news from Bloomberg UTV. The channel has partnered with Ethnic Channels Group (EGCL), a Canada-based television broadcasting, distribution and communications company, specializing in multicultural television channels for the North American market.

     

    Tarun Katial, CEO, Reliance Broadcast Network Ltd. said: “We are happy to reach out to the Canadian market with BIG Magic International which has been designed to fulfil the need gaps in the infotainment genre for South Asian audiences there. The channel will bring an increasing variety of fresh and relevant programming to the viewers which will include not just entertainment but also daily business updates from India. With this move, we are optimizing the use of our robust and extensive content library to reach out to both viewers and marketers in the market. The launch of BIG Magic International opens new and exciting opportunities for the execution of our expansion and growth strategy.”

     

    One of the USPs of the channel will be three fresh, 30-minute updates each day with the latest news from the Indian capital markets. The channel will also feature a special weekend feature show created around the Indian business world and investments inI ndia.

     

    With Ethnic Channels Group as its exclusive representative inCanada, the channel will be available across all major platforms like Rogers Cable, Bell DTH and Bell Fibe. With a robust reach in place, the channel will reach a relevant audience base of 0.2 million across these platforms. The revenue model is based on subscription and ad-sales.

     

    “With our continued expansion into new genres, these channels are a welcome addition to the ECG family,” said Slava Levin, Co-founder and CEO of Ethnic Channels Group. Said Hari Srinivas, President of Ethnic Channels Group: “We are happy to partner with Reliance Broadcast Network to launch BIG Magic International which is a first of its kind variety entertainment channel, which will cut across clutter and appeal to the larger south Asian Diaspora inCanada.”