By Our Staff
Ideacafe and Ethinos Digital Marketing come together to form a strategic partnership to deliver the best phygital solutions for brands by bringing together data and intelligence to elevate a brands visibility and effectiveness in the OOH domain.
Ethinos specializes in AI -based Media Performance Programs, Omni Channel Marketing, Data Driven Marketing, B2B Marketing, Digital Solutions while ideacafe specializes in Out of home advertising solutions, DOOH content generation, Creative services, rural outreach, and activation solutions across the spectrum.
Nabendu Bhattacharyya founder of ideacafe said: “We believe that the consumer today is dictating the terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution to connect effectively and hence our partnership with Ethinos sharpens our OOH offering and makes it even more efficient than it already is.”
Brijesh Munyal, Managing Director Ethinos added: “We are excited to announce our partnership with Ideacafe. This strategic collaboration will allow us to offer our clients a more comprehensive marketing solution that combines the reach and impact of OOH with the precision and targeting of digital. Together, we can help our clients reach their target audiences at every touchpoint, from online to offline.”
Fabian Trevor Cowan, Chief Growth Officer ideacafe said, “The next phase in the evolution of OOH will be driven by the true convergence of data and creativity riding on the wheels of technology. The rapid rise in DOOH will rightly raise the expectations of a client base that has begun to believe in the power of Out of home. This collaboration will provide us and our clients with deeper insights on audiences that can now be applied to the OOH environment.”