MxMIndia

Tag: ET Money

  • Reaffirms its position as the country’s go-to personal finance app for maximum tax savings

    ET Money campaign urges tax payers to be money-wise

    By A Correspondent

     

    ET Money is encouraging people to demand more out of their lives. The campaign, conceptualised by Daiko Fho and produced by Cellardoor in partnership with the Times Internet marketing team led by COO Santosh Navlani features a TVC starring stand-up comedian and comedy writer Biswapati Sarkar and actor Namit Das who present this message in a fun yet emphatic manner.

     

    Said Santosh Navlani, COO & Head of Marketing ET Money: “The last quarter of any financial year is that time when the income-earning Indian Individuals thinks about tax savings more than ever before. We intend to not only drive a larger awareness of what the maximum possible tax-savings can be for them, but also enable seamless purchase of those tax-saving products. Moreover, our aim is to help people derive maximum value for themselves while they save the tax by ensuring they also enhance their financial lives through them – be it growing their money, insuring themselves or protecting health of their families and get rewarded by additional tax-saving if they start planning for retirement.”

     

    Added Rajesh Aggarwal, Founder & CEO – Daiko Fho: “ET Money’s tax saving campaign was conceptualised as a brief yet engaging narrative that delivered its promise of maximising savings in a manner that would resonate with the widest segment of tax-paying Indian. We are happy to have been able to weave our experience in engaging storytelling with incredible actors like Biswapati Sarkar and Namit Das to deliver this insightful message in a humorous yet impactful manner.”

     

     

  • Watch your cricketing heroes do their PowerPlay on the financial pitch

    ET Money uses cricket to drum up campaign buzz

    By A Correspondent

     

    With the cricketing season in full swing, ETMoney has released a series of films featuring cricketers like Parthiv Patel, Karun Nair, Manish Pandey, Axar Patel, Vijay Shankar and Sheldon Jackson. The films show lighthearted friendly banter between the players who discuss and discover how easy it is to manage and invest their earnings.

     

    Speaking about the new campaign, Mukesh Kalra, CEO, ETMoney says, “ETMoney’s mission is to simplify money for the new age consumer. The campaign, backed by deep consumer insights from our initial tests around Cricket, does a great job of communicating the simplicity of the app in a very relevant, friendly context.”

     

    Speaking about the new campaign,Pratik Mazumder, Marketing Head, Times Internet says, “India has two true obsessions that cut across all ages and classes – Cricket & Entertainment. Our edutainment campaign conceptualized internally brings together both these obsessions and helps viewers to understand the simplicity and reliability that ETMoney has brought to the Fintech space. We hope this campaign will encourage more Indians to login to the digital financial inclusion that is being actively promoted by the government.”