MxMIndia

Tag: Essilor India

  • To handle integrated media services for the brand

    Motivator wins mandate for Spexmojo eyewear

    By Our Staff

     

    Spexmojo, an online eyewear marketplace and a venture of GKB Hitech and Shivkumar Janardhanan, former CEO of Essilor India, has appointed Motivator as its integrated media partner.

     

    Shobit Gupta, Promoter Director, Spexmojo Technologies, said that the idea that Spexmojo is implementing will revolutionise the optical industry in many ways, from sourcing quality products to dispensing the choice of the consumers in a no-compromise purchase journey. Working with a well-known professional agency like Motivator, will bring about world class creativity and effectiveness in communication of this new idea.

     

    Speaking on the win, Mausumi Kar, Managing Director, Motivator said: “We are delighted to onboard SpexMojo into our portfolio. At Motivator, we are continuously honing our expertise to cater to the needs of emerging brands. There is a mutual alignment of ambitions as SpexMojo drives towards becoming India’s largest eyewear discovery platform.  We look forward to help fuel their growth journey”

     

     

  • To promote high quality international brands in the eyewear category

    82.5 bags mandate for SpexMojo

    By Our Staff

     

    In a multi-agency pitch, 82.5 Communications has bagged the creative duties of SpexMojo, a new venture of GKB Hitech, lens manufacturing company, and Shivkumar Janardhanan, former CEO of Essilor India and South Asia. The agency’s Bengaluru office will handle the business.

     

    Said Kapil Arora, Co-Chairman & CEO, 82.5 Communications: “It is indeed a delight to be accorded the mandate to help build the Spexmojo brand, right from its inception. There is an infectious sense of passion that we share with Team GKB and hope to channelise that, into a meaningful and disruptive offering for consumers.”

     

  • The mandate includes all consumer-facing and partner communication across India for Essilor India

    Network bags mandate for Essilor India

    By A Correspondent

     

    Network Advertising has won the above-the-line creative mandate for Essilor India following a multi-agency pitch. The account will be serviced out of Network’s Mumbai office. The mandate includes all consumer-facing and partner communication across India for Essilor India.

     

    Vinod Nair

    Commenting on the win, Vinod Nair, Managing Director, Network Advertising, said: “Essilor India is a strategic addition to our growing clientele and this is a responsibility we feel proud to own. It was basis our ability to understand their business challenges and our sound strategic thinking that has helped us win this mandate. The win is sweeter because a global organisation, with global alignments has chosen us, a 100% Indian agency, for their India business.”

     

    Added Neha Sharma, Head – Marketing, Essilor South Asia: “We have decided to associate with Network’s seasoned team due to their long standing exposure to the changing advertising landscape, their creative consumer mind-set, and a good strategic approach. This will help Essilor strengthen its brand presence further. We are delighted to have Network on board with us and look forward to an enriching association.”

     

     

  • The pandemic has created a havoc across the world and during this unprecedented times Essilor India has launched the #SeeGoodDoGood campaign launched

    Essilor India launches campaign to help eyewear industry

    By A Correspondent

     

    Said Maarten Geraets, CEO, Essilor South Asia: “The fight against the pandemic -Covid 19 has to be resolved collectively by helping each other. By leveraging this campaign we will promote awareness and by standing firmly behind the government in its effort, we hope to have played our part. We wanted to take this opportunity to thank the sales staff of the optics store who have been a pillar of support everytime and during these challenging times, it’s our time to show them support. We would like to call out a message to all spectacle wearers to care for those who have cared for your eyes”.

     

     

  • The new campaign demonstrates how Crizal lenses offer a clear vision to its patrons

    Shruti Haasan and Arjun Kapoor promote new eyewear offering from Essilor

    By A Correspondent

     

    Essilor has unveiled a new brand campaign for its Crizal brand of lenses titled ‘Clearly the Best’. Starring Shruti Haasan and Arjun Kapoor, the new campaign demonstrates how Crizal lenses offer a clear vision to its patrons.

     

    Said Ramachandran P, COO, Essilor India: “Life can take you on many journeys, be prepared for whatever comes your way with Crizal lenses. Our business serves an essential purpose, improving lives by improving sight. And when it comes to Crizal, we  deliver what we promised, clarity like no other. Today, youthful Indians are more active and want the best when it comes to eye care. Through our latest ad we have communicated this growing lifestyle. To rope in Shruti Haasan and Arjun Kapoor in our new avatar was an ultimate choice; as they are someone who represents the youthful India and at the same time appreciate quality of eye care.”