MxMIndia

Tag: EssenceMediacom

  • To strengthen strategic growth through innovation

    EssenceMediacom promotes Averill Sequeria to Chief Strategy Officer

    EssenceMediacom, the GroupM media agency, has elevated Averill Sequeria to Chief Strategy Officer in India.

    Said Navin Khemka, CEO – EssenceMediacom South Asia: “Averill’s appointment as Chief Strategy Officer at EssenceMediacom India embarks on a new phase of creative strategies and growth, highlighting our commitment to excellence in media strategy. She is a proven leader and change agent with an impressive track record of strategic innovation. With her vast experience, we are confident she will drive significant progress and accelerate our ongoing success.”

    Sequeira will be based out of the Bengauru office and report into Navin Khemka.

  • This has happened after partnering with BCCI to secure them as the official umpire partner for the IPL

    EssenceMediacom secures mandate for Wonder Cement

    EssenceMediacom, GroupM’s media agency has announced winning the media mandate for Wonder Cement, after partnering with BCCI to secure them as the official umpire partner for the IPL.

    Said Navin Khemka, CEO, EssenceMediacom – South Asia: “We are witnessing a paradigm shift in how brands engage with their audiences. Through this partnership we look forward to being a part of Wonder Cement’s ambition in becoming India’s foremost cement company. By leveraging innovation and technology, we aim to deliver outstanding results for both the fans and the company. This victory reaffirms our commitment to building stronger teams and creating innovative, tailored solutions for our clients.”

    Added Vinit Karnik, Head, Sports E-Sports and Live Entertainment, GroupM – South Asia: “Securing the media mandate for Wonder Cement underscores our agency’s expertise in positioning brands at the forefront of their industries. By harnessing advanced technology and innovative strategies, we are poised to elevate Wonder Cement’s profile as a leading cement producer in India. This partnership with the IPL exemplifies our commitment to leveraging sports marketing to drive brand growth and visibility, and we are thrilled to contribute to Wonder Cement’s ambitious journey.”

    Said Vivek Patni, Director, Wonder Cement: Wonder Cement is a gold standard when it comes to quality. BCCI represents the highest standard in the world of cricket. Partnering with BCCI for IPL is in line with our philosophy of maintaining the highest quality standards be it in our products or our associations and partnership.

    IPL is the most watched sports across continents. And it is a matter of pride and happiness to be seen on the National stage and what better way than IPL? This partnership is a significant step towards building a brand that spells quality, commitment and excellence.”

  • The agency also bagged the Grand Prix for Whisper India’s campaign on Day 1 of Goafest and the Abby Awards

    EssenceMediacom is the new star at the Media Abby

     

     

    By Our Staff

     

    So what’s more important at the three-day advertising festival in Goa? The conclave – lectures and masterclasses and all the entertainment lined up or the awards?

     

    That’s a question that will never be answered, though there’s no denying the fact there are undercurrents of a ‘they-owe-their-existence-to-us’ sentiment that’s been there for a while in certain quarters of the two organisers – the Advertising Agencies Association of India (3As of I) and the Advertising Club.

     

    Hence, please do note: we are not to call them Goafest Abbys, which they are often referred to, by some of the organisers as well. They are the Abby One Show, the One Show suffix being the association with One Show, the globally renowned advertising awards enterprise.

     

     

    But an international awards means that there is little scope for any corruption in the system. There is little scope for subjectivity, and even more little scope for personal biases to come in. Well, that last bit is ensured that it’s not one person who decides on the award, but it’s a slew of top professionals.

     

    This year’s highlight is the return of the Mullen Lowe Lintas Group to the Abby fold, after over two decades of a self-imposed exile. McCann and Wunderman Thompson are also back.

     

    So, the only agency that has decided to stay away is Ogilvy, but Piyush Pandey & Co do participate in Kyoorius Creative Awards (happening on June 2), so it’s not that they are allergic to creative awards. Note: Lowe in India had this huge allergy to creative awards, and the agency would stay away from them all. Though this wasn’t the case internationally. And in India as well, Lowe would participate – and very aggressively and successfully – in the Effie.

     

    Let’s cut the chase, and move to Day 1’s big awards. The Media Abby, which unlike the Emvies, concentrates on the creative quotient. A total of 94 Media Abbys were presented. The tally being: 25 Golds, 33 Silvers, and 35 Bronze metails.

     

    The highlight of the evening was the emergence of a new numero uno from within the GroupM fold. EssenceMediacom was Media Agency of the Year, and it won it for a total of 20 metals, and these were across many entries. EssenceMediacom won the Grand Prix for Whisper India’s campaign, ‘The Missing Chapter’.

     

    We met Navin Khemka, the agency captain, and he was elated. The fact that it was not just on the back of one campaign was even more satisfying for him.

     

    Also, announced the same evening was the Publisher Abby where 2 Golds, 5 Silvers and 6 Bronze metas were awarded. And there were 5 Merit recognised. With a total of four Metals, ABP Pvt. Ltd. was recognised as Publisher of The Year.

     

    Final Winners for Press Release Media