As EsselWorld Bird Park completes two years, it has launched a campaign to showcase variety of birds housed at the Park. EsselWorld Bird Park houses more than 400 exotic birds – aquatic, terrestrial and free flying. The campaign titled #DayInALifeOfCelebirdies will be executed on social media platforms on the EsselWorld Bird Park Page.
Said Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld & Water Kingdom: “The objective is to make an emotional and personal connect with our birdies. Though each one of them is unique in their own way, we thought this is the best way to let our guests know them personally with a twist of entertainment. We’ll be showcasing them via videos, reels and static posts until 31st of May. While we showcase our celebirides, our guests would surely be more delighted and excited to meet them once we reopen”,
It’s been a horrible year-odd for Zee Enterprises. Possibly a year-and-a-half or more. But the Mumbai-based entertainment conglomerate has seen its ups and downs. Like the Hoola Loop roller-coaster ride of its amusment park Esselworld, it has sprung back. Again, and again, and again.
The results that were declared in the wee hours didn’t paint a great picture. But as one industry observer told MxMIndia, it was Operation Clean-up time at the Central Mumbai offices of the company.
Ahead of the declaration of results, Punit Goenka, the 40-something director of the entertainment biz, shared his shared his strategic vision for a new avatar of his company – labelling it Zee 4.0. Goenka laid out the future roadmap to propel the company as a premier media and entertainment powerhouse. Which it is, but it needs to get there. Soon.
In a country where leaders from the Prime Minister downwards are known to jargonise their plans, Goenka said Zee 4.0 will be implementing a 5G formula focusing on – Governance, Granularity, Growth, Goodwill and Gusto. In his letter, Goenka said that the 5G approach will define the future of the Company, as it gears up to take the next big leap.
“The start of this financial year has been a rather special one for me and the entire team at Zee. Since for us it is not just the beginning of another new year, but the beginning of an entirely new life for the Company. The beginning of a company which is transforming in line with its new realities. The beginning of a sharper, leaner, greener version of Zee. The beginning of Zee 4.0.”
In an interview with The Economic Times on Monday, Goenka was exceedingly candid about the present and the future. And how he is rebuilding the empire, virtually brick by brick.
Click here to access the Open Letter by Mr. Punit Goenka
Di-Mentions Studio has bagged the digital mandate for EsselWorld, Water Kingdom in Mumbai and Downtown EsselWorld in Pune. In a little less than a year, Di-Mentions has added value to the digital adjacent of marketing for numerous brands and has seen growth in the digital, strategy and design arena.
“At Di-Mentions, we’ve built our culture and standards on excellence, making a difference, focus and valuing client relationships. Being from a strong background of mainline, my main aim behind setting up a Digital Studio was to take the legacy of D.S. Mittle forward and actually make a difference to brand communications on all platforms,” says Devesh Mittle, Founder and Partner at Di-Mentions Studio.
There is a massive market for amusement parks in India today. With limited government-run public spaces for re-creation, privately owned and run theme parks are an interesting getaway for millions during public holidays. For those who cannot afford to hitch a ride to the nearest hill station or beach, the idea of adventurous rides, lazy pools, food, music and entertainment at EsselWorld and Water Kingdom is a perfect package.
“More and more of our target groups are online and spending a lot of time and money on social media platforms. The youth today plan their outings meticulously and are always looking for unique experiences at a great deal. We have a lot to offer and communicating all of this will be possible in many creative ways with Di-Mentions on board. Surely, this will boost our business and the brand tremendously,†added Singh Sekhon, Sr. Manager of Marketing at Essel Group.
Anoushka Adya
“In the race of getting more likes and visibility, the authenticity of great communication and design is being missed out on in the digital space. Nobody just shares because you told him or her to do so. The questions are, can they relate to it? Do they like what you’re saying? Have you made an instant connection? Have you kept your promise? Do you have a genuine voice?,” says Anoushka Adya, Founder and Partner at Di-Mentions Studio. “Hence, we can say that the USP of Di-Mentions as opposed to other digital agencies in the same space is – Design. We believe “Great Design” is the strongest communicator.”
As EsselWorld Bird Park completes two years, it has launched a campaign to showcase variety of birds housed at the Park. EsselWorld Bird Park houses more than 400 exotic birds – aquatic, terrestrial and free flying. The campaign titled #DayInALifeOfCelebirdies will be executed on social media platforms on the EsselWorld Bird Park Page.
