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Tag: ESPNcricinfo

  • Inaugurates s with ICC Men’s Cricket World Cup 2023

    Star Sports takes Hindi feed global

    By Our Staff

     

    Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, has announced the global expansion of its Hindi feed. Fans in the United States, Canada, Australia, and the Middle East can now get uninterrupted coverage of all the action in Hindi.

     

    Said John Lasker, senior vice president of ESPN+: “Anchored by ESPNcricinfo, the leading digital destination for cricket news and information around the world, ESPN has a long history covering top-level international cricket for fans in the U.S. Presenting the ICC Men’s Cricket World Cup 2023 in both English and Hindi on ESPN+ is part of our continued commitment to growing an established audience of cricket fans in the States and around the world.”

     

    Added Sanjog Gupta, Head- Sports, Disney Star: ‘’The global response to Disney Star’s Hindi coverage for the ICC Men’s Cricket World Cup 2023 has been tremendous as we take the excitement of the tournament to hearts and homes of millions worldwide and deepen their engagement. The coverage in Hindi, in addition to the World Feed, not only makes it more accessible to the Indian diaspora but more importantly, galvanises the sense of belonging and deep emotional connection with Indian Cricket. The Hindi feed, with India-focussed storylines, distinctly Indian perspectives on non-India narratives, unique visuals including customised graphics and powered by an incredible line-up of talent, will significantly bolster the unifying experience of watching Cricket for Indians worldwide and hopefully deepen the sense of pride in being an Indian cricket fan.”

     

    Next: Malayalam for the Gulf, Gujarati for across the world, Telugu for the diaspora in the US, Punjabi for Canada…

     

  • Cricinfo is a leading cricket website, now part of ESPN

    Zeno wins PR mandate for ESPNCricinfo

    By A Correspondent

     

    Zeno Group has been appointed PR partner for cricket website ESPNcricinfo.

     

    Gaurav Thakur

    Said Gaurav Thakur, Director of Marketing & Business Development at ESPN: ‘‘Pioneering in offering in-depth and comprehensive cricket coverage, ESPNcricinfo today continues to innovate in offering fans an enhanced digital cricket experience, powered by an exceptional and passionate team. In Zeno, we have found a partner who is an extension of our culture, aligns with our goals and mirrors our pursuit for excellence with enthusiasm. We are confident in Zeno’s ability and innovative mindset to scale our reach, thereby expanding the value generation momentum for our brand.”

     

    Rekha Rao

    Added Rekha Rao, Managing Director, Zeno India: “This is an exciting time to partner with ESPNcricinfo, an industry leader in the single sport digital domain, especially amid a renewed enthusiasm among the global cricketing community. Zeno has a long-standing history in sports globally, partnering with some of the biggest domestic and international professional leagues in the world. Our industry and media experience, will help build ESPNcricinfo’s industry profile and scale its reach among newer audiences.”

     

     

  • ‘Bhoot Cricket Ka’ campaign establishes the platform as the go-to destination for all cricket crazy fans obsessed with the sport

    ESPNcricinfo’s new campaign reaches out to cricket lovers

    By A Correspondent

     

    ESPNcricinfo has unveiled a four-part film campaign that aims to unite cricket-lovers and add momentum to the ongoing cricket fever.

     

    Said Gaurav Thakur, Director of Marketing and Business Development at ESPNcricinfo: “This year, with IPL and World Cup being played back to back,  is a period of high decibel cricket bonanza for fans. The ad films creatively showcase how ESPNcricinfo is geared up to provide a dose of cricket to enthusiasts anytime, anywhere, doubling up as a one-stop-shop for cricket. From T20 League to the Cricket World Cup 2019, there is something for everyone. We are telling fans that if we you are possessed by cricket this season, then ESPNcricinfo is the place to be. From fast scores, original video programming, best of stories and studio analysis – we have it all for each kind of crazy fan!”