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Tag: Eros STX Global Corporation

  • … for Live Streaming and Title Sponsorship of Team Abu Dhabi

    Eros Now partners with 2020 Abu Dhabi T10

    By Our Staff

     

    There is never a week when our inbox doesn’t have missives from Eros Now, the streaming service owned from Eros STX Global Corporation. It has now announced a streaming and branding partnership with 2020 Abu Dhabi T10 Tournament, the fourth edition of the tournament and the second held in Abu Dhabi.

     

    Eros Now is also the official team sponsor of Team Abu Dhabi. As part of the multi-year deal, Eros Now will livestream the popular cricket tournament in significant international markets, such as Australia, Sri Lanka, Bangladesh, Afghanistan, Nepal, Bhutan, Maldives, Malaysia, Hong Kong, Indonesia, USA and Canada.

     

    Said Ali Hussein, CEO, Eros Now: “The content available on streaming platforms is evolving with the continuous change in audiences’ demand for preferred content. Live cricket streaming is another avenue for Eros Now to deliver the best of content to sports lovers in international markets. Thus, the Abu Dhabi T10 is the perfect association for us to enter into the sports live streaming category and take a step further to drive growth momentum.”

     

     

  • Dwivedi takes over from Ramesh Narayan who held the position

    Pradeep Dwivedi is elected as IAA VP & Area Director for APAC

    By A Correspondent

     

    Pradeep Dwivedi

    Pradeep Dwivedi, CEO, Eros India of Eros STX Global Corporation, has been elected as the Vice President and Area Director for the International Advertising Association (IAA) APAC region. He is currently Honorary Treasurer and Director of IAA India chapter. Dwivedi takes over from Ramesh Narayan who held the position.

     

    Said Dwivedi: “I am humbled and honoured at the responsibility. I must thank  Mr. Ramesh Narayan for a fruitful and productive tenure as my predecessor in leading IAA APAC wonderfully for the past two years as well as Mr. Srinivasan K Swamy, Chairman & World President, IAA Global  for inspiring me to take on this mandate.  The APAC region has amazing potential and I look forward to working with all the Chapter Presidents to take the ideals of the IAA forward and collectively ensure that IAA remains the harbinger and compass of marketing communications world-wide in a unique post-CoVid19 era, even as we navigate the challenges ahead of us. ”

     

    Added IAA Chairman and World President Srinivasan Swamy: “I am delighted to welcome Pradeep Dwivedi as our Area Director and Vice President for Asia Pacific. He has been an integral part of IAA India chapter for nearly a decade and has been leading many initiatives while building a world-wide network with his commitment to IAA. I wish him all the very best in taking on this leadership responsibility at IAA Global.”

    Said Ramesh Narayan, IAA APAC region’s outgoing VP & Area Director:“ I have always believed in advertising as a potent force for social good, and our actions in IAA APAC have been a testimony to that ethos. I am happy that Pradeep will carry the torch forward with sustained zeal and continue our sincere endeavour. Our best wishes are with him.”