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Tag: Eros Now

  • Virgin Media customers get access to the largest library of Indian cinema

    Eros Now announces integration deal with Virgin Media

    By A Correspondent

     

    Eros Now has announced an integration deal with broadband company, Virgin Media. The integration deal will provide Virgin TV customers in the United Kingdom direct access to Eros Now’s library of 12,000 films, original web-series, music, and short-format content through Eros Now Quickie.

     

    Commenting on the integration deal, Rishika Lulla Singh, CEO – Eros Digital said: “With increasing consumption of cross border content and popularity of Indian films, we are excited to announce our collaboration with Virgin Media. Eros Now is the largest South Asian Video Service with close to 16mn paid subscriber’s world over and the United Kingdom is one of our primary international markets. We are happy to cater to this growing community with best of Indian content and remain focused on expanding our global presence by exploring opportunities to connect with local audiences.”

     

    Added David Bouchier, Chief Digital Entertainment Officer at Virgin Media: “We designed our V6 TV box to work seamlessly with on-demand apps such as Netflix and to maximize the power of our fibre network for instantaneous access to the limitless programming available on demand. The addition of the Desi apps further strengthens our lead in the on-demand viewing experience”

     

     

  • Announces over 50 short-form series under Quickie to release in FY 2019

    Eros Now rolls out its ‘Eros Now Quickie’ offering

    By A Correspondent

     

    Eros International has announced that Eros Now, its digital OTT distribution service, is xpanding its content strategy with the launch of Eros Now Quickie. Eros Now will launch over 50 Quickie series set to roll out by 2019, the first two of premiered yesterday.

     

    Commenting on the launch, Ridhima Lulla, Chief Content Officer, Eros Group said: “Eros Now Quickie reiterates our commitment towards providing real value to our audiences by creating unique and original concepts that engage and stand out. We want to continue developing compelling content, expand audience engagement and add novelty to the platform by refreshing the service continually. Quickie is yet another initiative towards our promise of a one stop destination for all entertainment”.

     

     

  • This association allows users to browse through over 20,000 hours of original Indian content in over 10 languages

    Dialog Axiata announces content partnership with Eros Now

    By A Correspondent

     

    Sri Lankan connectivity provider Dialog Axiata PLC has announced a partnership with Eros International to launch its video OTT platform, Eros Now.

     

    Speaking on the launch, Mangala Hettiarachchi, Senior General Manager – Global and Content Services, Dialog Axiata PLC said:“Dialog has always strived to provide customers with the best video experience on the best streaming network in Sri Lanka. Dialog ViU has allowed approximately 1 million customers to access the best of local, regional and international entertainment, and we are proud to exclusively partner with Eros Now, to give Dialog ViU users further access to an impressive content catalogue of Indian blockbusters.”

     

    Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said:“We are delighted to announce our arrival in Sri Lanka with our partner Dialog Axiata PLC. This partnership will help us offer the subscribers in Sri Lanka a one-stop-shop where they can watch a wide variety of Indian language, Bollywood and regional content. Sri Lanka is a growing market for digital entertainment and we truly believe that Eros Now’s extensive content bouquet will appease the audiences increasing entertainment demands.”

     

     

  • The campaign will go live today (June 1) across platforms

    Eros Now reinforces its brand promise via latest campaign

    By A Correspondent

     

    Eros Now has launched its new brand campaign reinforcing its promise of ‘Bolo Kya Dekhogey’. The integrated campaign reiterates Eros Now’s dominant position in the movie category, offering a huge catalogue of films on a single platform. The campaign will roll out three TVCs highlighting the essence of iconic elements that make movies memorable. The campaign will go live on Friday, June 1 across platforms.

     

    Commenting on the campaign, Ali Hussein, COO, Eros Digital said: “Movies have been an evergreen pulse of the Indian consumer worldwide and Eros Now is committed to delivering its viewers the largest and best of movies across all connected devices. This campaign is a focus on the most iconic characters played by our superstars across films over the years. About eight million subscribers have already tuned onto Eros Now and we are encouraging more to experience the vast catalogue for a very reasonable monthly price”.

     

     

  • Users will also have access to Eros Now’s exciting features including full length movies, thematic curated playlists and multi-language subtitles for movies

    Eros Now collaborates with Foxxum

    By A Correspondent

     

    Eros International has announced that its OTT platform Eros Now has forged a strategic partnership with Foxxum, a leading provider of Smart TV solutions, to provide its vast library of premium content on the Foxxum TV app store worldwide.

     

    Through this association, Eros Now continues its global expansion. Apart from the extensive catalogue of Bollywood and regional language films, music videos, TV shows and original shows will be pre-integrated on Foxxum’s Smart TV store and made available to their millions of users across a wide range of devices worldwide. Users will also have access to Eros Now’s exciting features including full length movies, thematic curated playlists, multi-language subtitles for movies, music video playlists, regional language filters, video progression and access to a watch list of titles.

     

    Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said: “Launching Eros Now on Foxxum, one of the finest Smart TV platform solutions providers, reinforces our presence and our reach strategy worldwide. We continue to work toward providing the best of Indian entertainment across multiple screens and seamless user experience by being platform agnostic.”

  • ErosNow Service to be Integrated & Pre-Bundled onLemax and Le1s smartphones

    Eros Now partners LeEco for video content

    By A Correspondent

     

    Eros International Plc announced a strategic business alliance between ErosNow, its cutting edge digital OTT platform, and LeEco, multinational internet and technology company and one of the largest online video companies in China.

     

    LeEco has launched their flagship super phones,Le Max & Le1s, in the Indian market recently. As their preferred partner, ErosNowwill be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’sextensive repository of Bollywood films, musicand Originals.Devices will include aone year premiumsubscription to ErosNowservice pre-bundled with the purchase of the phones.

     

    With a focus on maximum user engagement and satisfaction, the Eros Now service will be seamlessly integrated into the user interface of Le devices purchased in India, such that users can always be close to their favorite entertainment.

     

    Jyoti Deshpande, Group CEO & MD Eros International commented, “Content consumption is surging across consumers with patterns changing rapidly and internet entertainment networks becoming increasingly popular. At Eros International, as market leaders in the film business, we have always strived to bring to our users the best of Indian entertainment, offering them the same unified experience across screens and we also believe in being platform agnostic. Our partnership with LeEco is part of our philosophy to provide consumers entertainment whenever and wherever they want it. We are delighted to partner with LeEco who believe in offering an online environment complete with content, devices and applications. When content owners and platforms come together like Eros and LeEco, we provide a compelling consumer proposition. We are confident the LeEco range will be able establish its success in the attractive Indian market bundled with our premium content that consumers will love”.

     

    Tin Mok, CEO APAC, LeEco commented, “We are excited to be entering the attractive and vibrant Indian market and partner with some great companies here like Eros who is a proven market leader in Indian entertainment. We sold 4 million phones in China last year and our target this year is 15 million and we hope to replicate that success in India and wow the Indian consumer with our super phones and televisions packed with features. We are pioneers and innovators in the technology world and creating a seamless ecosystem has worked for us very well in China. We believe the Indian consumer will get great value and user experience from our cool phones at compelling prices with annual subscription of Eros Now built into the price.”

     

  • The brief given to Madison IES was to position Eros Now as a new age digital platform

    Madison IES unveils Eros Now

    By A Correspondent

     

    Madison IES, the activation and experential unit of Madison OOH and Madison World has launched Eros Now, the online entertainment platform of Eros.

     

    The brief given to Madison IES was to position Eros Now as a new age digital platform and to achieve this, the logo was unveiled on a curved led screen. A mammoth logo entrance arch and a pink carpet presence went hand in hand with the theme of the event. Customized product stations were created  to give enhanced experience to media & guests.

     

    Akshay Sharma, Marketing Head, Eros Now said, “Madison really stepped up to the occasion to deliver what was expected from an event of this calibre. Their understanding of the brief to position Eros Now as a new age digital platform for today’s users reflected in every detail and at every stage of the event. The result was a blend of world class technology with flawless execution.”

     

    Saumen Roy, General Manager & Head, Madison IES, says, “Eros is an iconic brand and it is a matter of pride for us, having won the mandate from the pioneering global entertainment leader. We used a curved led and managed to setup  this mammoth task in less than 10 hours. We look forward to working on many such assignments with Eros in the near future.”

     

  • Online movie streaming service Eros Now (www.erosnow.com) has tied up with digital payment platform Tappp (www.tappp.com) to launch Eros Now Prepaid Cards that will enable cash purchase of Bollywood movies on Eros Now.

    Eros Now ties up with Tappp for prepaid cards

    By A Correspondent

     

    Online movie streaming service Eros Now (www.erosnow.com) has tied up with digital payment platform Tappp (www.tappp.com) to launch Eros Now Prepaid Cards that will enable cash purchase of Bollywood movies on Eros Now.

     

    With this new partnership, Tappp, the consumer brand of Swissclear Global Pte Ltd, is set to cater to the burgeoning demand for Indian entertainment by making it accessible to a large segment of the world’s population who either do not own credit cards, or are averse to making credit card transactions online. Tappp prepaid cards are available across an extensive global network of over one million retail points across India, UAE, Singapore and Malaysia, which include large chains, as well as small corner and convenience stores.

     

    To enjoy Bollywood blockbusters instantly, some well ahead of television and DVD premieres, consumers simply need to purchase prepaid cards or electronic vouchers at retail outlets, and redeem them online or on their mobile devices for immediate viewing. Prepaid cards start at just Rs 25 for access to movies such as recent zombie comedy Go Goa Gone, starring Saif Ali Khan.

     

    Sundip Argawal, Founder and CEO of Swissclear Global, said, “Digital delivery of content is shaping a new entertainment ecosystem, where consumers are now in control. The whole concept of choice is taken even further by the worldwide phenomenon of prepaid and gift cards, as it not only releases users from costly contractual obligations, but also gives them the choice to spend only on what they want to consume. We are therefore very excited to be working with Eros Now to offer consumers convenience and choice via on-demand entertainment.”

     

    Commenting on the partnership with Tappp, Rishika Lulla Singh, CEO of Eros Now, said, “Eros Now endeavours to provide a premium service that engages a new digital generation of Bollywood fans globally, and this exciting tie-up with Tappp will enable us to continue delivering on our promise to provide customers with the optimum viewing experience.”