MxMIndia

Tag: Eros Group

  • To add 46 titles in 2021, including 13 original series and 33 film premieres across 8 languages

    Eros Now goes aggressive with content slate

    By A Correspondent

     

    Eros Now, the streaming entertainment service owned by Eros STX, has announced its content slate for 2021, with 46 new titles including 33 film premieres and 13 original series. existing global audience and cater to the growing consumer demand for fresh and entertaining online video content.

     

    The content slate, promoted through the campaign – #KahaaniHarRangKi, is based on insights derived from Eros Now’s proprietary user data, notes a communique.  A promo features Ayushmann Khurrana and Kartik Aaryan showcasing Eros Now content. At a presser held last week Eros Now said it has increased its paid subscriber base by 6.9 million in the six-month period ended September 30, 2020, to a total of 36.2 million.

     

    Commenting on the development, Ridhima Lulla, Chief Content Officer, Eros Group, said: “We are committed to investing in quality programming that will appeal to the Indian and global diaspora, and this huge content slate adds to Eros Now’s massive entertainment catalogue. India is witnessing significant demand growth driven by the digital shift and the consumer’s desire to watch programming in different formats and in their preferred language. This amazing slate will deepen our connection with the audience and offers entertainment like never before.”

     

  • As COO, Kapur will be responsible for leading the growth of the studio business at Eros

    Eros appoints Shikha Kapur as COO, Studios

    By A Correspondent

     

    Shikha Kapur

    Eros International has announced the appointment of Shikha Kapur as Chief Operating Officer, Studios of its majority-owned subsidiary, Eros International Media Limited.

     

    As COO, Kapur will be responsible for leading the growth of the studio business at Eros. She will be responsible for feature films, web originals, and other differentiated content in India along with managing marketing and revenues for the film slate. She will also lead talent and partner relationships.

     

    Commenting on the appointment, Pradeep Dwivedi, CEO-India, Eros International Media Ltd. said: “Shikha has a leadership track record of bringing marketing innovation and business understanding that we believe is critical to lead our studios business. Her vast experience and enviable track record will benefit in driving the company’s goals. I look forward to working closely with her in her new role as COO and wish her all the best.”

     

    Added Ridhima Lulla, Chief Content Officer, Eros Group: “Shikha has the perfect blend of diligence and passion, and I welcome her to the Eros International family as she joins us in the new growth phase.”

     

    Commenting on her new role, Kapur said: “I am excited for the new journey ahead of me. The entertainment business is going through a radical transformation and I am looking forward to collaborating with the exceptional leadership team at Eros and leading the vision for a new era in storytelling. Together we envision to deliver a global entertainment brand immersed in creativity, powerful storytelling and innovation.”

     

     

  • Announces over 50 short-form series under Quickie to release in FY 2019

    Eros Now rolls out its ‘Eros Now Quickie’ offering

    By A Correspondent

     

    Eros International has announced that Eros Now, its digital OTT distribution service, is xpanding its content strategy with the launch of Eros Now Quickie. Eros Now will launch over 50 Quickie series set to roll out by 2019, the first two of premiered yesterday.

     

    Commenting on the launch, Ridhima Lulla, Chief Content Officer, Eros Group said: “Eros Now Quickie reiterates our commitment towards providing real value to our audiences by creating unique and original concepts that engage and stand out. We want to continue developing compelling content, expand audience engagement and add novelty to the platform by refreshing the service continually. Quickie is yet another initiative towards our promise of a one stop destination for all entertainment”.

     

     

  • Formed by a group of pioneering industrialists, ICC members include several corporate groups in the country

    Ridhima Lulla joins Indian Chamber of Commerce as Western India M&E Head

    By A Correspondent

     

    Leading body of business and industryThe Indian Chamber of Commerce (ICC), has appointed Eros Group’s Chief Content Officer Ridhima Lulla as Head of the Western India Expert Committee in Media & Entertainment.

     

    Commenting on the appointment, Lulla said: “I am humbled and happy to join The Indian Chamber of Commerce board. The media and entertainment landscape in India is currently in a very exciting phase and I believe that the coming years are going to be crucial in how the world looks at the Indian M&E industry. At ICC, my aim will be to elevate the ecosystem with creative and collaborative thinking along with other worthy members on the board.”