MxMIndia

Tag: Equentis Wealth Advisory Services Private Limited

  • To drive the next phase of growth

    Research & Ranking appoints Alok Arya as CMO

    By Our Staff

     

    Research & Ranking, the equity investment advisory brand, which is a part of Equentis Wealth Advisory Services Private Limited, has announced the appointment of Alok Arya as Chief Marketing Officer (CMO) to fortify its overall efforts to expand as an organisation. Arya will lead the branding, communication, and all cohesive marketing efforts, generating lasting brand recall and driving revenue growth in the long run.

     

    Manish Goel, Founder & Director of Research & Ranking, said: “Alok is a highly skilled leader with immense experience in spearheading the marketing and growth initiatives for consumer-led brands in India. He has studied consumer preferences and evolving digital behaviours closely throughout his career. His expertise will help us develop the right strategies to reach a wider target audience and position us as India’s preferred brand in the equity investment space. We look forward to his insights and collective expertise to help us enhance our position and propel the next phase of growth.”

     

  • The video has been shot and edited by Smart Magic Productions

    Research & Ranking launches educational campaign

    By Our Staff

     

    Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Private Limited, has announced the launch of its educational campaign #ShareBazaarKaRavan.  The video has been shot and edited by its Creative Agency Smart Magic Productions.

     

    The film stars senior members of the management including Sham Srinivas – VP, Marketing as Ravan and Jaspreet Singh Arora – Chief Investment Officer as the Hero who offers guidance (Marg Darshan) to investors.

     

    Speaking on the launch, Srinivas said: “Dassera is one of the most important festivals of India and has high recall across the country. Hence, we have created a character called ‘Share Bazaar Ka Ravan’. Each of his ten heads represents a common mistake made by investors. By using this metaphor, we have created a campaign that not only resonates with Indians but also demystifies jargon. We understand and appreciate that denizens of Bharat prefer to watch videos in languages of their choice, hence the dialogues are in Hindi. We are also exploring the possibility of creating videos in other Indian languages. We are delighted to share that this innovative campaign has been received very well by our target audience.”