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Tag: Equentis Wealth Advisory Services Limited

  • To Equentis – Research & Ranking, with a new corporate identity

    Research & Ranking rebrands

    Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Limited, announces a strategic rebranding as “Equentis – Research & Ranking”. Encompassing a new corporate identity, logo, and tagline, the rebranding brings the mother brand, Equentis Wealth Advisory Services Limited, to the forefront and underscores its commitment to democratizing wealth creation and revolutionizing the investment landscape. This strategic move is a step towards building brand salience and owning the Investment Advisory category through thought leadership.

    Manish Goel, Founder & Director of Equentis – Research & Ranking, said: “At Equentis – Research & Ranking, we envision a future where every Indian participates and leads in shaping their financial destiny. Our commitment lies in prioritizing education, thereby making equity easy. The rebranding is very close to our hearts and minds. It is one of the many things we are doing as a part of our roadmap for accelerated growth. As we streamline, we will evolve alongside our subscribers’ needs. Thinking big and innovation across our services will be the key factors to ensure we provide the best possible value. We believe our efforts to transform while embracing our incredible heritage will keep us relevant for generations.”

    Alok Arya, Chief Marketing Officer, added: “Equentis serves as a Sherpa in the financial landscape, nurturing clients with expertise and care. The new logo communicates a strong brand personality, establishing a distinct voice for Equentis and emphasizing our relationship-driven business. We want to lead change in the investment landscape, solidify our reputation as a trustworthy advisor, and foster customer loyalty and trust over time. An identity change is an important milestone, especially as we march towards our accelerated growth aspirations.”

  • The digital brand film has been shot by SM Productions

    Research & Ranking launches festive campaign

    By Our Staff

     

    Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Limited, has announced the launch of its digital festive campaign #HarGharLakshmi. The digital brand film campaign emphasises increasing women’s participation in equity investments. The digital brand film has been shot by SM Productions and is edited by Django.

     

    Speaking on the campaign launch, Alok Arya, Chief Marketing Officer (CMO), Research & Ranking, said: “In India, festivals have a deep cultural significance, and Diwali is not just a festival; it’s an emotion. It is a shared spirit that unites us all. The impact is very high, and as a brand, we want to harness this occasion to empower lives. With #HarGharLakshmi, we want to inspire a wave of change, nurturing a future where women not only manage homes but actively shape the financial landscape of their homes and beyond.”

     

    Added Aashay Shah, Co-founder at Django Digital: “Despite their pivotal roles at home, women do not participate in financial decision-making. In collaboration with Research & Ranking, we got this opportunity to highlight the importance of women’s participation in making financial decisions, reinforcing her identity as Goddess Lakshmi of their household and encouraging them to take the reins of financial investments. This campaign has been envisioned to be a conversation starter at every home, bringing about the change we need to see.”