By A Correspondent
Deepika Padukone’s latest venture has herself featuring in Epigamia Greek Yogurt commercial as an extension of her strategic investment in Drum Foods International Pvt. Ltd, the maker of flavoured yogurt brand Epigamia, as part of a partnership that will also see her endorse the brand. The investment has been made through KA Enterprises Llp, Padukone’s strategic initiative arm.
Notes a communique: “With the partnership, the brand is looking to expand its distribution to smaller sectors. On the basis of their association with Padukone, they are now looking forward to elevating the brand to the next dimension. Over the next two years, the company plans to ramp up distribution to 50,000 outlets across more than 25 cities. Padukone’s involvement will accelerate the pace and the new video is already garnering all the views from the audience from all across.”