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Tag: EPIC Channel

  • The channel announced its plan to expand the scope of its offerings by including within its programming an eclectic mix of non-fiction content that aspires to imbibe the diversity of India

    Makani Creatives wins advertising duties of Epic Channel

    By A Correspondent

     

    Mumbai’s Makani Creatives has been entrusted with the creative mandate of Epic Channel.

     

    Speaking on the development, Atreyo Mukherjee, Marketing Manager, Epic said: “We are very happy and confident on entrusting our communication mandates to Makani. Their creative insights and their involvement to deliver over and above the brief gave them a natural edge during the pitch process. We look forward to an enriching association with team Makani.”

     

    Added Sameer Makani, Managing Director, Makani Creatives: “Epic Channel is very promising and has huge potential. Their content is original, refreshing and very unique. We are very excited to be part of this journey!“

     

  • The channel announced the show at a press conference with the ace cricketer at The St. Regis Mumbai

    Sehwag to play a new innings as TV host for Epic Channel

    By A Correspondent

     

    Epic Channel has announced the launch of‘Umeed India’ with former cricketer VirenderSehwag as host. The show will premiere tomorrow, July 20.

     

    In Umeed India, Virender Sehwag travels to the places across India capturing the inspiring journeys and ongoing battles of 13 sportstars.

     

    Speaking on the occasion, Aditya Pittie, Director, Epic Channel said: “EPIC channel has consistently provided content that is unique, informative yet entertaining. By elevating our proposition to be an India-centric, Hindi language infotainment channel earlier this year, we promised to bring real stories of real Indians and our series ‘Umeed India’ stands as a fine example. With Umeed India, we are providing a national platform, a national voice to sportspeople of India. With Virender Sehwag on board, I am confident the show will not only serve as a window to the lives of existing champions, but also inspire many budding sports persons in the country to rise up as future champions”.

     

    Umeed India also highlights the challenges and areas of improvement for the sports scenario in India. In a country with aspirations of global sporting glory, this new show by EPIC Channel, is an innovative presentation of unsung sporting heroes of the nation.

     

  • The Twitter application was created as part of the EPIC Channel’s ongoing campaign

    Epic channel introduces Twitter alarm for #Epicat10

    By A Correspondent

     

    EPIC channel has unveiled a unique innovation for their new campaign – #EPICat10. The channel is has released ‘The EPIC Channel Twitter Alarm’ that lets followers set a reminder for the 10 PM shows. The Twitter alarm was conceptualized for the EPIC Channel by Grey group India and executed in collaboration with Twitter. The Twitter application was created as part of the EPIC Channel’s ongoing campaign.

     

    Mahesh Samat

    Mahesh Samat, MD, The EPIC Channel says, “When GREY suggested the idea as part of the ‘EPIC At 10’ campaign, we were instantly sold and excited to get it activated. We are proud to announce ‘The EPIC Channel Twitter Alarm’ for the first time in India. Twitter has been excellent in facilitating the innovation. The core idea of our Campaign is to drive tune-ins to the 10 pm timeslot on the channel. The Twitter Alarm fits in perfectly with the campaign.”

     

     

    Sunil Lulla

    Sunil Lulla, Chairman and Managing Director, Grey Group India commented, “At GREY group, we are constantly looking at creating, ‘Famous & Effective’ campaigns for our clients. This makes it imperative to step beyond the boundaries and create – even if it is something as simple as a ‘Twitter Alarm’. We hope that soon enough, India will need no reminder to tune into The EPIC Channel at 10 PM.”

     

  • It is the first segmented channel in Indian television

    Epic gears for a significant India launch

    By A Correspondent

     

    The EPIC Channel, India’s first genre specific Hindi entertainment channel, is all set to make a breakthrough in the Indian media landscape. The Epic Channel is gearing up to showcase interesting content based on Indian history, folklore and mythology, in a uniquely contemporary format. It is the first segmented channel in Indian television.

     

    The Epic Channel identified fragmentation of audiences as a huge opportunity for differentiated and genre specific content. Effectively integrating India’s rich heritage with the current consumption patterns, The Epic Channel is creating unique and original content within the Indian history, folklore and mythology genre, using a very contemporary story telling format.

     

    Mukesh Ambani, Anand Mahindra and Rohit Khattar are promoters of the company. Mr. Mahindra, Chairman and Managing Director of Mahindra & Mahindra says, “The landscape of Hindi entertainment is undergoing a dramatic transformation. In order to appeal to a far more evolved audience, and to sustain their engagement, there is definitely a need for a revolution in the broadcast space. We have all been entertained with the history and mythology of India through books and grandparents’ stories. These stories will now come to life and can be enjoyed on television in a contemporary manner.”

     

    Mahesh Samat, Founder and Managing Director, EPIC Television Network Pvt. Ltd, adds “The EPIC Channel has generated much excitement and anticipation and we are ready to deliver what we have promised. The EPIC Channel’s arrival on Indian television marks a new beginning in the experience of TV viewing. The ‘segmented’ content will allow viewers to choose and consume genre-specific content of their liking. Our vision is to create a brand in television that will translate our vibrant past into entertainment with the objective of creating new IPs, strong characters and new heroes that strike a chord with mass audiences.”

     

    The EPIC Channel will have action, drama, comedy, supernatural and narrative non-fiction content, set against Indian history and mythology. The stories will be innovative with high production quality and a distinct look & feel that will appeal to both men and women. Most of the content is shot at real locations with HD cameras. The programming line-up has a mix of fiction shows, narrative non-fiction shows, short form content as well as films at launch.