MxMIndia

Tag: Entertainment Network India Limited

  • The National Champion will win a grand prize of Rs 200,000

    Classmate Spell Bee back with 12th edition

    By A Correspondent

     

    ITC’s Classmate and Radio Mirchi are back with its school spelling competition, Classmate Spell Bee Season 12. The contest will travel to 1000 schools across 30 cities and reach out to more than 500,000 students from standards 5 to 9.

     

    Commenting on the event, Shailendra Tyagi, Chief Executive, ITC’s Education and Stationery Products Business said: “Classmate believes that every child is unique and so is every word. Hence this year’ss theme for the competition centers on the brand’s philosophy of celebrating uniqueness. Building on the scale Classmate Spellbee achieved last year and entering its 12th season, Classmate Spellbee will reach out to an even larger number of students across schools and cities in India through a school contact program. Classmate through its MyClassmate App and a dedicated website will help students register and prepare for the competition. Classmate promises to support a child’s dream with an equally unique and world class set of stationery products like notebooks, writing, art and math instruments.”

     

    Added Yatish Mehrishi, COO, Entertainment Network (India) Limited: “Every year Spell Bee is intrinsically connecting more with students, parents and teachers. Started off as a spelling competition, today it’s become a landmark event that proliferates the education of English language at the highest level. Our aim was and is to bring together some of the brightest children from across the country to the most credible edutainment-based platforms. Spell Bee as a brand serves two educational purposes. One, a platform that inspires students to showcase their improved skills. And two, as an instrument that hones their command over the language. Like every year, the competition will be televised to encourage students to showcase their skills on a national platform and prepare for the upcoming season.”

     

     

  • As part of the new team structure, Hitesh Sharma, erstwhile COO, has been promoted to Executive President

    ENIL strengthens leadership team

    Hitesh Sharma

    By A Correspondent

     

    Entertainment Network India Limited (ENIL) has announced significant changes in the senior management team in line with its strategy for rapid growth. As part of the new team structure, Hitesh Sharma, erstwhile COO, has been promoted to Executive President. Hitesh will now look after Phase-3 expansion program of the company and any other strategic growth areas the company may pursue. In addition, Radio Mirchi also elevated Mahesh Shetty to Chief Operating Officer. As COO, Mahesh will look after the ambitious plans of the current radio business. Hitesh and Mahesh will assume their new roles with immediate effect.

     

    Prashant Panday

    Talking about the development Prashant Panday, MD and CEO, ENIL said, “This is the most exciting time for the radio industry. This elevation comes at a time when we are gearing up for a rapid growth with the announcement of Phase III. We want to be well equipped with the best seasoned team to make the right decisions. We are confident Hitesh and Mahesh will steer the company in the right direction going forward.

     

  • Entertainment Network India Limited (ENIL) has elevated Prashant Panday to the post of Managing Director & CEO with immediate effect

    Prashant Panday elevated as MD & CEO at ENIL

    By A Correspondent

     

    Prashant Panday

    Entertainment Network India Limited (ENIL) has elevated Prashant Panday to the post of Managing Director & CEO with immediate effect. Erstwhile the Executive Director & CEO, Prashant is one of the most illustrious names in bringing in the radio revolution in India and strengthening Radio Mirchi’s presence both nationally and internationally.

     

    In the new role, Prashant will continue to spearhead the team in maintaining Radio Mirchi’s leadership position in the country.

     

    An Engineering graduate in Electronics & Communications and IIM Bangalore graduate, Prashant has been associated with the company since August 2000. Over the past 14 years Prashant has been able to take Radio Mirchi to an enviable position with revenues of Rs. 385 crores and a PAT of Rs. 84 crores in the 2013-14. Prashant has a total of 24 years of experience in industries ranging from Advertising, Banking, FMCG & Media. Prior to Radio Mirchi, Prashant has worked with Citibank, Pepsi, HUL, Mudra, Modi Revlon etc. His areas of strength include Marketing & Sales, Analytics & Strategy and People Management. He also served as a member of the Ministry of I&B’s committee on fighting Piracy. He is a speaker at various industry forums.

     

    Talking about the development Mr. Prashant Panday said, “It feels good to be recognized by the Board! I’m lucky to have the best team in the media industry working alongside as colleagues. I’ve always believed that the best of radio is still to come and the next 5 years will be a fabulous ride for anyone seeking professional success.”

     

    About Radio Mirchi:

    Entertainment Network India Limited (ENIL), India’s leading private FM radio broadcaster, popularly known as Radio Mirchi, operates across 32 cities in the country. Launched in 2001, Radio Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Radio Mirchi has delighted listeners and the industry with its exciting properties like the Purani Jeans Film Festival and the Mirchi Music Awards.

     

    Radio Mirchi’s continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Radio Mirchi made its international foray with the launch of the brand in the UAE. From 1st Feb, 2012, Radio Mirchi can be heard in Dubai, Abu Dhabi and Al Ain and is the first Indian radio brand to go international.

     

    For further information contact:

    PR Pundit

    Harsh Kankeshwar

    9920775032

    harsh.k@prpundit.com

     

     

  • In a unique initiative, Radio Mirchi gave away bicycles to lucky listeners for an easier, better and eco-friendly commute

    Radio Mirchi tackles petrol price hike!

    By A Correspondent

     

    The continuous price hike in petrol has left everyone in a fix and in a unique initiative, Radio Mirchi gave away bicycles to lucky listeners for an easier, better and eco-friendly commute.

     

    Radio Mirchi invited listeners to give a vent to their angst in a enjoyable and memorable way. RJ Jeeturaaj asked Mirchi fans to compose fun, peppy poems on the constant increase of fuel prices on ‘Hi Mumbai’.On popular evening show ‘Sunset Samosa’, RJs Suren & Meera ran a musical contest where listeners had to sing and complete songs they had created on a cycle.

     

    The innovative initiative by Mirchi registered huge participation from the listeners as they spoke about the troubling state of affairs caused by the ever rising price hike on the airwaves.

     

  • This year’s edition will see world renowned radio guru, Tony Hertz, conducting a workshop on the art and craft of radio advertising

    Mirchi Kaan Awards to celebrate best in radio advertising

    By A Correspondent

     

    Introduced in 2004, the Mirchi Kaan Awards acknowledges and honours the contribution of individuals and organizations that have led the way in creating clutter breaking radio advertising. The awards have been instituted to encourage continued creative focus on radio advertising and are now synonymous with excellence in creativity in radio.

     

    While every year, the journey to the awards ceremony is a fun-filled, vibrant process keeping in mind the personality of Radio Mirchi, this year the focus is centred solely on the quality of work. Which is why, this year’s edition will see world renowned radio guru, Tony Hertz, conducting a workshop on the art and craft of radio advertising. Mr Hertz’s passion for radio has seen his career, which spans over 40 years and across six continents, as creative director at multiple agencies and the boss of two radio specialist outfits.

     

    With his experience, he has served twice on the Cannes Lions Radio Jury, on the 2011 D&AD Radio panel and as president of the Clio Awards Radio Jury. Apart from 22 Clios, multiple Gold and Silver ILR Awards, London International Awards and The New York Festivals Awards, Tony is also the only person to have won both D&AD Black and Yellow Radio Pencils.

     

    The country’s most prestigious radio awards, Mirchi Kaan will work towards raising professionalism and talent among writers. And their new mantra is to listen, learn and shine.

     

    The last date to send entries to Kaan Awards is March 18.

     

    Entertainment Network India Limited (ENIL),India’s leading private FM radio broadcaster, popularly known as Radio Mirchi, operates across 32 cities in the country. Launched in 2001, Radio Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Radio Mirchi has delighted listeners and the industry with its exciting properties like the Purani Jeans Film Festival and the Mirchi Music Awards.

     

    Radio Mirchi’s continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Radio Mirchi makes its international foray with the launch of the brand in the UAE. From February 1, Radio Mirchi will be heard inDubai,Abu Dhabiand Al Ain and will the first Indian radio brand to go international.