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Tag: Enterr10 TV Network

  • The foray in to the South Region will start with the launch of Dangal Kannada

    Lotus Enterprise onboards Shrutish Maharaj as Chief Business Officer

    By A Correspondent

     

    Shrutish Maharaj

    Lotus Enterprise, the parent company of leading Marathi GEC, Fakt Marathi and sister concern of Enterr10 TV network, has unveiled its growth plans in the regional entertainment space. The soon-to-be-launched Kannada GEC, Dangal Kannada will be the group’s foray in south regional entertainment space. Former Enterr10 network Executive Shrutish Maharaj has been appointed to lead the charge as Chief Business Officer.

     

    Manish Singhal

    Maharaj, who has worked with media groups like UTV, Times TV Network, Helios Media and Enterr10 where he was Chief Revenue Officer until late last year, will see the revenue, strategy, syndication, operations,  marketing  and digital teams will report into him. Maharaj will also spearhead Bhojpuri Cinema, the leading Bhojpuri channel as an additional responsibility. He will be based in Mumbai andwill report into both the promoters Manish Singhal and Shirish Pattanshetty.

     

    Shirish Pattanshetty

    In a joint statement, both Singhal and Pattanshetty said: “We have immense faith in the capabilities and credentials of Shrutish and we are most confident that his is the right leadership to transform our vision into reality, as far as regional TV space is concerned”.

     

    Added Maharaj: “It’s thrilling to be back working with the group and the duo. Representing some exciting products in some exciting markets will be a precious opportunity to also learn while I lead. My objective will be to help them build valuable media brands while scaling up and fast tracking the revenue mandate. Adopting a transformational approach as against a transactional one has always been a key to differentiate brands from products and we pretty much are committed to lead our group in that direction from here on.”

     

    Meanwhile, the Fakt Marathi channel will be continued to be handled by Screenmax Media currently.

     

  • Maharaj will head the business for Dangal TV, Bhojpuri Cinema, Enterr10 TV and other media brands

    Enterr10 TV to launch 2 more regional GECs, appoints Shrutish Maharaj as CRO

    By A Correspondent

     

    Shrutish Maharaj

    Enterr10 TV Network has announced aggressive growth plans for its flagship channels Enterr10 TV, Dangal TV, Fakt Marathi and Bhojpuri Cinema with plans to launch two more specialised regional GECs in this financial year. The Network has decided to withdraw its revenue mandate from external partners and set up an in-house sales team led by industry expert Shrutish Maharaj as Chief Revenue Officer.

     

     

    Manish Singhal

    Said Manish Singhal, MD, Enter10: “At this critical growth juncture of the network, it gives me great confidence to have an accomplished revenue leader like Shrutish taking charge.”

     

    Added Maharaj: “I am thrilled to be a part of this competitive, dynamic and exciting space. All the channels of the group are at a crucial stage of their life cycle and ready to be catapulted into a deservedly giant growth trajectory, if backed with the right strategy and implementation. I look forward to being a propellant to Manish’s vision for the network and to creating new benchmarks along the journey.”

     

    Maharaj will head the business for Dangal TV, Bhojpuri Cinema, Enterr10 TV and other media brands to be launched soon, comes with over 15 years of experience leading revenue teams at India Today, TV 18, HT Media, Times Network and UTV. He was most recently the Chief Sales Officer of Helios Media with the revenue, content and back-end operations teams reporting in to him.