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Tag: Enormous Brands

  • Launch its new campaign for AIS Windows

    Asahi India Glass collaborates with Enormous

    By Our Staff

     

    Asahi India Glass Ltd. (AIS), has onboarded Enormous Brands, an independent creative agency, to create brand films for its complete doors and windows solutions brand, AIS Windows. With this campaign, AIS Windows is aiming to make a large impact in the doors and windows segment.

     

    Vikram Khanna, CMO and COO – AIS Consumer Glass, Asahi India Glass Ltd. said: ‘What was once a low involvement category in the interior of a home is now taking centre stage. We need communication that is engaging to create an impact in the market. AIS is extremely thrilled to have Enormous on board as our creative partner. We believe that Enormous is an idea-first agency with the right strategy and digital communication balance and that this partnership will help increase our ability to communicate with our target consumers in a more relevant manner.”

     

    Added Ashish Khazanchi, Managing Partner, Enormous Brands: “Asahi India Glass Ltd. (AIS) is a well-known brand in the Indian glass solutions market, and we are extremely honoured to be associated with them. We believe that there is substantial potential in the category and our goal is to make AIS Windows the first choice for system window and door solutions in India. The 3 films are unlike any other in the category, and we have tried to add an element of fun to them while also communicating the offerings of the brand”

     

  • Returns all salary deductions done in 2020

    Enormous Brands reverses salary cuts

    By Our Staff

    Enormous Brands has reversed the salary deductions made in the wake of the Covid pandemic. The agency had bagged mandates and projects of several companies last year.

    Ashish Khazanchi
    Ashish Khazanchi

    Said Ashish Khazanchi, Managing Director, Enormous Brands: “We announced salary cuts like many other organisations last year to protect the business and our larger teams through a bad economic outlook. The industry was hit severely for everyone but we began seeing encouraging trends right from the beginning of Q3, which is when first of all, we restored the salaries of all. Since then, the way the business and our teams have performed have led us to returning all the salary deductions that people had undertaken for those months and returning it right back to them. Working during WFH was one of the most challenging situations that this industry may ever have encountered. I think we all as business leaders need to recognize that and make our people everywhere have their sacrifices recognized.”

     

     

  • BroBot is the brand mascot

    Enormous launches new Reliance GI campaign

    By Our Staff

     

    It happened a few months back, but we’ve got to know it only now. That Reliance General Insurance (RGI) partnered with Enormous Brands to reposition its brand in the new normal.

     

    Said Rakesh Jain, ED and CEO, Reliance General Insurance: “During Covid-19, majority of customer interactions happened digitally and we brought about a series of tech innovations to simplify and make those interactions seamless. However, we also understood that Technological disruption needs to amalgamate with humane values and focus on being customer-first, always. That is why we decided to have a brand mascot ‘BroBot’ that embodies this ethos and presents insurance with a fresh perspective to our customers in the new normal”

     

    Added Ajay Verma, Managing Partner, Enormous Brands: “It was a bold approach to launch the new brand campaign. We had set daily benchmarks for the pre-launch phase to make sure that the appropriate level of curiosity is achieved. In the end, we were 17% above our ambitious engagement target”

     

     

  • The ad was for Winkies, the cake specialists

    Enormous Brands creates Christmas TVC to ‘Sweeten the Season’

    By A Correspondent

     

    Winkies, the cake specialist, launched its Christmas TVC last week that has been conceptualised by Enormous Brands.

     

    Commenting on the film, Anirban Ghosh, CEO, Switzindia said: “We wanted to create something unique for the holiday season. The film is about how we can celebrate Christmas during the pandemic and is linked to a bigger concept – Bodo Din, Bodo Mon which is about sharing joy/ happiness during Christmas and is also the essence of our brand. The objective of the campaign is to talk about Winkies Cakes and how they are perfect for the holiday season. Winkies helps bring you back ‘in the moment’ reminding you of what’s really important; sharing happiness with those you love and Enormous Brands has helped us conceptualise the perfect TVC.”

     

    Added Ashish Khazanchi, Managing Director, Enormous Brands: “We know it’s going to be a different Christmas for people on so many levels. The usual gatherings and celebrations might not be on the list this year and smaller gatherings with close family and friends will take centre stage. Keeping this in mind, we wanted to create a Christmas campaign that harnesses the true spirit of this year and people’s desire for kindness and care.”

     

     

  • It tracks lockdown traits across top six cities

    Enormous Brands decodes lockdown trends in study

    By A Correspondent

     

    Enormous Brands has surveyed the changing sentiments, attitudes, and habitual changes in India’s citizens, across top six cities during the unforeseen lockdown.

     

    Commenting on the outcome of the study, Ajay Verma, Managing Partner, Enormous Brands, said: “The young Indian population is behaving very differently from other parts of the globe. The study suggests a high level of optimism even in a situation that has brought the entire world in a lock-down and also showcased that households feels confident about the revival of the Indian economy,” adding: “This study was conducted to help brands understand how the current situation is molding the habits, behavior and attitudes of Indians. We believe this will help us shape client communication and offer strategic counsel in line with the prevailing sentiments of the consuming class.”

     

    Some of the trends include:

    Television grows from strength to strength during lockdown

    The study suggests TV still shines over OTT. 43 per cent see cable TV as the primary entertainment in the high-income households. 13 per cent across the sample size have re-activated their DTH / cable subscription.

    Interestingly, ‘news’ has emerged as the new GEC’s. A staggering 64 per cent of TV viewing time across the TV viewing population is spent on the news channels. 43 per cent believe that news reporting is unbiased and 27 per cent believe that there is a clear indication that few news channels are pro a particular political party.

     

    Newspapers poised for a strong return

    Lots of international researches suggest 21 days can break or form a habit. However, this study suggests otherwise when it comes to a daily newspaper. 74 per cent miss their daily newspaper and are waiting for the service to resume.

    While 29 per cent have moved to reading newspapers online, only 4 per cent would unsubscribe from the hard copy. Looks like the newspaper is a habit like coffee that has grown on the Indian palette, making it difficult to part with.

     

    India’s older adopt digital

    The study shows a sharp increase, as much as, 47 per cent adoption among elders (55-65 years) of e-commerce – ordering milk, grocery and home essentials and paying through wallets / UPI.

    The banks have been promoting Internet banking for over a decade, in just the last month the data suggests that first time users have increased by 28 per cent. The maximum shift of 33 per cent is among the age group of 35-50 years age segments – this is the ‘bankers’ delight segment as it is the most profitable customer band.

     

    Covid-19 helps push the ‘Make in India’ agenda

    42 per cent believe that there is an active and deliberate attempt by China to spread COVID across the world for economic gains. This has led to a strong anti-China sentiment.

    The data suggests that 47 per cent of Indians are willing to pay up to 25 per cent higher for Indian made goods over Chinese made ones. There is a strong sentiment that the world should unite against China to stop using China as the world’s manufacturer, even if it is cost-inefficient.

     

     

  • The campaign is conceptualised by Enormous Brands

    Olx Cash My Car launches ad campaign

    By A Correspondent

     

    Olx Cash My Car (CMC), the offline pre-owned car-selling business from pre-owned product sales platform, has launched a new national ad campaign

     

    Said Sapna Arora, CMO, Olx India: “Olx is the market leader in the pre-owned cars segment and with the launch of Olx Cash My Car (CMC), we are determined to strengthen our position in the cars vertical. The proposition is meant for convenience seeking consumers who are ready to sell their car instantly. The campaign is extremely contextual to today’s users, who are young, independent and tech-savvy. The couple in the film is shown to be jointly in charge of selling their car, and the woman is as much a decision maker, in fact a decision taker, as much as her spouse. The ad mirrors the evolving urban philosophy of partnership between couples in today’s society.”

     

    The marketing campaign is conceptualised by Enormous Brands. Added Mukund Raina, Branch Head – Delhi, Enormous Brands: “With this communication campaign, the endeavour was to drive attention to the ease with which a consumer can sell or buy his car through Olx and establish that Olx Cash My Car is the go-to place for instant transaction. The fact that Olx enjoys the authority as an undisputed leader in the category and the insight into the growing attention of women sellers at the CMC stores has inspired us for this campaign.”

     

     

  • The agency’s Mumbai office will be handling the account

    Enormous wins creative account of Shapoorji Pallonji’s SD Corp

    By A Correspondent

     

    Enormous Brands has bagged the creative duties for SD Corp, a joint venture of Shapoorji Pallonji and the Dilip Thacker Group. The agency’s Mumbai office will be handling their corporate account as well as other projects that would be undertaken by the company.

     

    Ajay Verma

    Said Ajay Verma, Managing Partner, Enormous Brands: “The real estate market is getting very interesting. The requirement is to think of newer, more compelling ways of creating brand preference. Our challenge with SD Corp will be just that.”

     

     

    Rajeeb Dash

    Commenting on the win, Rajeeb Dash, Vice President, Sales & Marketing, SD Corp, added: “We are delighted to associate with Enormous and welcome them on board as our creative partner for our upcoming projects. We look forward to a fruitful relationship and are confident that they will up the ante further in capturing consumer insights for brand development and bring valuable contribution to our brand across platforms.”

     

  • The bulb automatically turns on when any motion is detected within a fifteen feet radius

    Halonix uses humour to bring out unique bulb feature in new ad film

    By A Correspondent

     

    Halonix has unveiled its motion sensor bulb – Radar under its sub-brand Halonix Prime.

     

    Commenting on the launch of the new ad campaign and its relevance, Rakesh Zutshi, Managing Director, Halonix Technologies, said: “We found in our consumer research that often consumers left the bulb on in places in the house that they did not frequent much. They also wanted the convenience of an auto-on, auto-off bulb especially with kids and elderly at home. Lastly they also wanted a bulb that could keep their home secure from the outside by lighting up whenever there was movement. The Halonix Radar bulb and its ads were developed keeping these consumer needs in mind.”

     

    Added Harsh Maheshwari, Senior Creative Director (Copy), Enormous Brands: “The idea of using Halonix Radar Bulb as the magical intervention to make people’s lives convenient and safe. After all, what’s cutting edge technology if not borderline magic, right? He further added that getting the casting and music right was critical to bring out the product magic in an interesting manner.”

     

     

  • The agency bagged the business post a multi-agency pitch and will handle it from its Mumbai office

    Enormous adds Reliance Health Insurance business to its portfolio

    By A Correspondent

    Enormous Brands has won Reliance Health Insurance’s creative mandate. The agency bagged the business post a multi-agency pitch and will handle it from its Mumbai office.

    Said Ashish Khazanchi, Managing Partner at Enormous Brands, “Reliance is changing the basic framework of the health insurance business with their genuinely innovative products. It is very important to capture this disruption in the ensuing brand communication and strategic framework. I believe that we understand the business and the emotion behind it well, and I look forward to beginning this journey of innovative work for Reliance Health Insurance.”

    Talking about partnering Enormous, Ravi Vishwanath, Chief Executive Officer, Reliance Health Insurance said: “We are working towards a better way to do health insurance and we needed a partner who shared our values. Enormous do share our values and we look forward to an exciting partnership.”

  • The campaign is titled “Saadheyaathmeinjeetosaare heart” on Dish TV’s Pay-Per-Channel proposition

    Enormous crafts new campaign for Dish TV

    By A Correspondent

     

    Dish TV India Limited has launched a 360-degree campaign on its industry-first initiative that allows freedom of choice for its customers. Entitled “Saadheyaathmeinjeetosaare heart”, the campaign has been conceptualised by Enormous Brands.

     

    Said Anil Dua, Group CEO – Dish TV India: “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack” under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign “Jeetosaare heart” that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want. We, at Dish TV will continue to enrich our brands with unique offerings and services in the months ahead.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, Dish TV: “With Family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline- “Saadheyaathmeinjeetosaare heart”. To connect with customers, we will roll out the campaign on the TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”

     

    Said Ashish Khazanchi, Managing Partner, Enormous Brands: “DishTV is known for bringing innovation within the DTH Category. “Saadheyaath” is one such innovation in their pricing and product offering. Our endeavour is to make the brand more inclusive and charming. With this campaign we wanted to bring this promise alive in the context of families in a fun and enjoyable way.”

  • The ad has been conceptualized by Enormous Brands and created by Storytellers

    Champions forever, says Hotstar in latest campaign

    By A Correspondent

     

    In collaboration with Enormous Brands and Storytellers, Hotstar has launched a new film for Champions Trophy titled ‘Champions Forever’. While the message dovetails beautifully with the name of trophy, it is also a touching story that celebrates the heart-warming persistence of a young boy, suffering from polio, who against the odds, wants to live his dream and play cricket.

     

    “With ‘Champions Forever’ we wanted to pay a tribute to the true power of the cricketing narrative in India. The film portrays the fact that cricket has not only created champions on the field but it has made millions feel like champions off it,” a Hotstar spokesperson said.

     

    Commenting on the film, Ashish Khazanchi, Managing Partner, Enormous Brands, said: “Sportsmanship is all about celebrating the champion in all of us. From the person who hits the swinging six on the last ball, to the kid who play-acts all of Sachin’s classic shots a million times, to want to play like him one day. We all have a champion in all of us. If we have the true grit &resolve, we can all be champions.”

     

  • Conceptualised by Enormous, Jaquar's new film redefines the experience of bathing thus highlighting the brand as a premium global bath brand

    Jaquar rolls out new film with Enormous

    By A Correspondent

     

    In line with Jaquar’s leadership position, Enormous has crafted a campaign with an aim to re-create awareness of the brand among the premium audience with global sensibilities. The film titled, ‘Rain’ revolves around how one shower can help consumers relieve their all-day stress.

     

    Said Sandeep Shukla, Chief Marketing Officer, Jaquar: “Connect brand Jaquar with consumers having global sensibilities and aspirations. We wanted out of the box idea which  re-creates the magic of re-discovering bathing.  We wanted to induce Jaquar bath spaces as individual’s personal sanctuary to wash away the stress of one’s day to day life.”

     

    Added Ashish Khazanchi, Managing Partner, Enormous Brands: “The new age products from jaquar elevate the mundane experience of bathing to a level never experienced before. We wanted to turn this functional benefit into an emotional benefit. The opportunity was the undifferentiated category clutter and the sameness of executions across brands. We found the fit in the Indian concept of ‘shuddhi’, when one takes a bath one sheds the remains of the day.”

     

    Ajay Verma, Managing Partner, Enormous said, “Jaquar as a brand has been a pioneer over the years. We wanted to set the brand apart from the category paradigm of ‘Girl in the bathroom’. The idea was to pivot the brand around a relevant insight of Shuddhi  and the execution was planned in a way that clearly sets up the brand right at the top – One that re-defines the bathing experience.” The film is shot in Budapest and post-produced in Poland.