MxMIndia

Tag: Enamor

  • Showcases a series of six digital films

    Publicis India creates campaign for Enamor Lingerie

    Publicis India has unveiled its latest campaign, “Fabulously Futuristic,” for Enamor, lingerie brand. It is a series of six digital films that breaks away from traditional lingerie advertising and showcases the limitless power and grace inherent to everyday activities.

    Said Shitu Patil & Aman Mannan, Joint National Creative Directors, Publicis India: “Enamor has been at the forefront of innovation in the category for a long time. So, for the Innovations range campaign, we wanted the brand to claim what it rightfully owns. It showcases stylish, strong women flexing their bodies and possibilities in moments of complete unabashed freedom that the cutting-edge technology in the bras support them with. We chose artforms like ballet and aerial yoga to power punch the ‘proof of concepts’ beautifully. The music and movements are all a celebration of the Enamor woman’s free spirit as she moves into a fabulous future.”

    Added Sandra Daniels, Senior Vice President of Marketing, Enamor: “Lingerie is an extremely personal and fundamental part of a woman’s life. Not only is it a product she uses every single day, but also an essential experience for her as a woman. She wants to ensure that she is picking a piece that is perfect in every way- be it the perfect fit, the perfect fabric or the perfect style. With the Innovations campaign, we have aimed to address these concerns and all with the objective of allowing women to have the best lingerie experience, so they can be completely free and comfortable to explore and experience their most fabulous self.”

  • Madison Public Relations scores high with 20 new clients in Jan 2014

    Madison PR starts 2014 with 20 new clients

    By A Correspondent

    Paresh Chaudhry
    Sam Balsara

    Madison Public Relations (MPR) signed up a record 20 new clients in January 2014. With a growth of 32% in 2012-13 over the corresponding year, the agency is expected to end this year (2013-14) with close to 30% growth.

    The agency signed up The Lodha Group, Zee Media Corp, Indian Merchant Chambers, Enamor, Celio, VVF and Max Fashions amongst others.

    On the achievement, CEO Paresh Chaudhry commented, “It’s a great start for the last quarter of the year and lays a strong foundation for the next year with over 50% of our big wins as retainer clients.”

    Said Sam Balsara, Chairman, Madison World (of which Madison PR is a part): “I am delighted at Madison PR’s consistent high growth over two years. I am glad more and more advertisers are waking up to the power of Brand PR. PR used intelligently and strategically can greatly enhance the power of advertising.”

     

  • The account, previously handled by Lintas Media Group, will be handled out of Madison’s Bangalore office

    Madison Media wins Enamor media AOR

    By A Correspondent

     

    Madison Media Omega has just announced that they have won the media AOR for Gokaldas Intimatewear P Ltd, makers of Madison Media Omega media AOR Gokaldas Intimatewear P Ltd Madison World Enamor lingerie. The account was won in a multi-agency pitch. The agencies that participated in the Pitch were Maxus, OMD and RK Swamy Media. The account, previously handled by Lintas Media Group, will be handled out ofMadison’sBangaloreoffice.

     

    Mr Sam Balsara, Chairman & Managing Director, Madison World said: “We are delighted that Enamor has chosen us and are confident that we will be able to add a lot of value to their business. We are also happy to add a new product category to our portfolio.”

     

    Madison Media was recently in the news for winning the Crompton Greaves and Dixcy Textile’s Media AOR.

     

    At the recent Goafest 2012 awards Madison Media won 4 awards, including a Gold for Best Use of Newspapers & Magazines for Parachute Advansed Ayurvedic Hair Oil; 2 Silvers for Best Use of Internet & Digital Media for Airtel and Best Use of Branded Content for Cadbury and a Bronze for Best Use of Events and Stunts for Cadbury Celebrations.

     

    Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Crompton Greaves, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Times Television Network, Indian Oil, Dixcy Textiles and many others.  The gross billing of Madison Media is Rs. 3000 crores.