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Tag: Emmanuel Upputuru

  • For Green Abby, Technology and Static Print categories respectively

    Bobby Pawar, Emmanuel Upputuru, Sabyasachi Mitter are Jury Chairs for Abby 2023

    By Our Staff

     

    Emmanuel Upputuru, Founder of Efgh Brand Innovations, Sabyasachi Mitter, Founder and Managing Director, ibs + Fulcro and Bobby Pawar, Chairman and CEO, Havas Group India, are Jury Chairs for Green Abby category, Jury Chair of Technology category, and Jury Chair of Static Print respectively, at the Abby One Show Awards 2023.

     

    Said Mitter said: “The Abby One Show Awards is without doubt the gold standard of the advertising awards in India. With technology becoming ubiquitous in marketing and communication and CX becoming a critical lever of business success, the technology category at the Abby One Show awards is really the one to watch out for.”

     

    And this is what Pawar has said in the communique: “I am thrilled to be on the Abby One Show Jury in a category I love which is Print. I look forward to raising the bar further in this prestigious award show.”

     

  • To help brands achieve environmental goals

    Emmanuel Upputuru partners ‘Recycle Man’ Dr Binesh Desai

    By Our Staff

     

    Dr Binish Desai
    Dr Binish Desai

    Dr Binish Desai, known as the Recycle Man of India, has joined hands with Emmanuel Upputuru’s new independently funded organisation Efgh Brand Innovations, as Chief Sustainability Officer. He will collaborate with Efgh and together provide innovative brand solutions. They aim to recycle production waste and minimize carbon footprint as much as possible. This collaboration is designed to create a path breaking sustainability movement in the industry.

     

    Emmanuel Upputuru
    Emmanuel Upputuru

    Said Upputuru: “In the minds of consumers, brands have distinct personalities, and they see them as citizens with responsibilities and duties. And for brands, being environmentally conscious and supportive of a sustainable lifestyle is perhaps the most important way to demonstrate it. Binish and I have been chatting about this ever since we worked on the Novel Bed Project where we made a hospital bed out of Covid waste and donated it to a hospital. I was amazed when I visited his establishment, and completely sold on his approach. It is amazing. There is no waste that Dr. Binish can’t convert into something useful.”

     

    Added Dr Desai: “I see India as a leading solution provider of zero waste technologies and this collaboration is a step towards that. We want to fill the eco gap where brands wish to create a sustainable difference, but don’t have a specific and eco centric team to go to. We are here to provide just that. When I met Emmanuel during our successful The Novel Bed Project we shared the same energy to do something to solve this issue and provide a true sustainable solution. We plan to disrupt the marketing industry with sustainable marketing solutions.”

     

  • Create 60-second videos using a smartphone and post them on Instagram; every week

    Samsung launches campaign empowering young millennials

    By A Correspondent

     

    Consumer electronics brand Samsung has launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India, by capturing and sharing videos of Real India through their smartphones.

     

    Said Ranjivjit Singh, Chief Marketing Officer, Samsung India: “At Samsung, we want to enable young Indians to ride the new trend of video creation and break stereotypes about our beautiful country. Our Gen Z and young millennials are a most vivacious, socially conscious lot, driven by a zest for India. Moreover, they are digital natives who live in the ‘Era of Live’ and video is fast becoming their medium of expression. #IndiaReadyAction is tailor made for them to express themselves,” said Emmanuel Upputuru, Chief Creative Officer, Cheil India.

     

    Added Emmanuel Upputuru, Chief Creative Officer, Cheil India: “For the #IndiaReadyAction campaign, we wanted to marry the social consciousness of Gen Z and millennials, their pride in India and their new found passion for videos. The campaign challenges Gen Z and millennials to break stereotypes and change perceptions about India in the eyes of the world. We hope their videos will be really powerful.”