Emcure Pharmaceuticals announced the launch of ‘Unmask Anemia’, an initiative to create awareness around iron deficiency anaemia in India. In a video message released by Emcure, actress turned author Twinkle Khanna, who is also an advocate for women’s rights, draws interesting inferences around women empowerment from various ad campaigns. She also urges brands to join Emcure in spreading awareness about anaemia calling upon women to visit Unmask Anemia website (https://unmaskanemia.com/taketest) and take the self-test.
Said Namita Thapar, Whole-time Director of Emcure Pharmaceuticals: “Despite advances in anemia interventions, its burden remains significant in India. Every second woman in the country suffers from iron deficiency anaemia, but the lack of awareness prevents timely diagnosis. Emcure has been trying to address this deficit of iron in women for many years and we are proud to have a strong woman like Twinkle Khanna supporting us in our endeavour. We hope that our initiative of ‘Unmask Anemia’ will help bring about awareness and an increase in anemia screening, diagnosis and treatment. We have been passionately doing a host of things around patient education and awareness, including a one-o-a-kind show on women’s health called ‘Uncondition Yourself’ on YouTube, and Unmask Anemia is an extension of such initiatives”