MxMIndia

Tag: Emami Limited

  • Sonu Sood is brand ambassador

    Vox Parables films for Zandu Balm

    By Our Staff

     

    Zandu Balm has recently roped in actor Sonu Sood, as its brand ambassador. Directed by Vishal and produced by creative agency Vox Parables, the new television commercial featuring Sonu Sood has recently been released.

     

    Said Mohan Goenka, Director, Emami Limited: “Covid-related stress has inflicted millions of people with headaches, body pain and fatigue. Job losses, pay cuts, health hazards, general uncertainty of the environment and work-from-home leading to multitasking with no house help, all have resulted in people getting affected with severe mental and physical stress. Zandu Balm, a trusted ayurvedic pain solution offered relief to many from these afflictions. Somewhat similarly, we all have witnessed how a wonderful person like Sonu Sood rose up to the occasion during the hardest times of Covid pandemic crisis and tried to alleviate the pain and despair of the distressed migrant workers and many other poor people by arranging transport and other relief works through his own personal initiative. We believe that our iconic brand Zandu Balm’s brand philosophy and values resonate with the philosophy and values of our new brand ambassador of being a one stop solution for people in pain – thus offering a perfect brand connect.”

     

  • To boost flagship brand Navratna talc and oil

    Wondrlab to boost Emami’s Navratna

    By Our Staff

    Wondrlab has bagged the creative duties for FMCG giant Emami’s power brand Navratna. The business will be looked after by Wondrlab’s content platform. The new mandate covers integrated duties for two of Emami’s flagship brands, Navratna Cool Talc and Navratna Cool Oil. To kickstart this association, Wondrlab will conceptualise a high-decibel summer campaign for both brands.

    Said Anupam Katheriya, Associate Vice President – Marketing and Business Development, Emami Limited: “We are happy to be associated with Wondrlab.  They bring on board new energy and methods on brand building in marketing communication which would be of great value.”

    Added Rakesh Hinduja, Co-Founder and Managing Partner, Content Platform, Wondrlab: “Navratna is an iconic brand with strong mass appeal throughout the country. We are very excited to build on the strategic focus, storytelling narrative and apply new age thinking to this portfolio and come up with brave exciting solutions to achieve business objectives. Very glad to work with an open-minded client who gives us the creative freedom to think big.”

  • To be brand ambassador for its soaps & hand washes

    BoroPlus gets Ayushmann Khurrana on board

    By Our Staff

     

    Emami Limited has signed actor Ayushmann Khurrana for its new launches BoroPlus soaps and hand washes.

    Said Priti A. Sureka, Director, Emami Limited: “With the onset of Covid-19 pandemic, awareness about personal hygiene is something which has become significantly critical today. Soaps and hand washes have been found to be highly penetrated hygiene products that are essential for everyone. BoroPlus, leveraging its ayurvedic, antiseptic and healing equity entered this category last year to offer consumers a hygiene solution which will not only keep them germ-free but will also take care of their skin through adequate moisturization. To create better consumer awareness about these two focus categories of BoroPlus, we feel happy to associate with Ayushmann Khurrana. Named as one of the 100 most influential people in the world in 2020 by Time Magazine, Ayushmann not only enjoys a wide mass appeal across age and gender but is also known for delivering credible, authentic and good content for audience.  We believe that his personality will complement BoroPlus, a brand which is synonymous with trust and care.”

  • The commercial has been directed by Nitesh Tiwari of Dangal and Chhichhore fame and choreographed by Mudassar Khan who has earned a name for his choreography style in many Salman starrer films like Dabangg, Ready, Bodyguard etc

    Now Salman Khan is brand ambassador for Navratna oil

    By A Correspondent

     

    Navratna Oil, from the house of Emami Limited, has kicked off its new season with actor Salman Khan.

     

    Speaking on this occasion, Harsha V. Agarwal, Director, Emami Limited, said: “We are very happy to have India’s evergreen hearthrob Salman Khan on board for our brand Navratna.  We found Salman’s mass appeal and fan base to be a perfect match for Navratna’s deep connect with its consumers. We are confident that our new communication with its peppy presentation featuring the superstar will help the brand to scale up its mass appeal quotient further.”

     

    The commercial has been directed by Nitesh Tiwari of Dangal and Chhichhore fame and choreographed by Mudassar Khan who has earned a name for his choreography style in many Salman starrer films like Dabangg, Ready, Bodyguard etc.

     

     

  • Publicis India will be providing full-service responsibilities for the brand including advertising, strategic direction and digital ideas

    Publicis wins creative mandate of Emami Navratna

    By A Correspondent

     

    After a keenly contested multi-agency pitch, Publicis India has bagged the creative mandate of Navratna. The account will be serviced out of the agency’s New Delhi office. Publicis India will be providing full-service responsibilities for the brand including advertising, strategic direction and digital ideas.

     

    Confirming the appointment of Publicis India as the creative agency, Harsha V Agarwal, Director, Emami Limited said: “We are happy to be associated with Publicis India. They bring on board their insights on brand building gathered over years of experience in marketing communication which would be of much value.”

     

    On winning the mandate, Srija Chatterjee, MD, Publicis India added: “Emami is a leading name in the FMCG space and we are delighted that our communication idea found resonance with what Emami has in mind for its brand Navratna for the Indian market. Despite Navratna being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”

     

     

  • The 300+ cr account was won following a multi-agency pitch

    m/Six bags media mandate of Emami

    By A Correspondent

     

    m/SIX, a unit of GroupM, has bagged the AoR media mandate of key Emami Group businesses such as Emami Ltd, Emami  Agrotech Ltd, and Emami Cement Ltd. The account will be handled by the agency’s Mumbai and Kolkata offices and the scope entails the television buying and implementation responsibilities.

     

    Harsh Agarwal

    Said Harsh Agarwal, Director – Emami Limited: “We are happy to have m/SIX on board and look forward to the value-add they promise to bring to servicing of the mandate.  We are confident that with the very dynamic and fast changing media scenario, m/SIX with their global presence and wide experience and expertise will be able to develop a robust strategy for our media buying to add impetus to all our marketing initiatives.”

     

    Prasanth Kumar

    Added Prasanth Kumar, CEO GroupM South Asia: “It’s a great win for m/SIX and we are excited and delighted to partner with Emami. Emami Limited, Emami Agrotech and Emami Cement are great brands and these wins are the testament of great efforts and solutions that the team brings on to the table for our clients.” He added, “These wins motivate us and we will continue to work with our partners to deliver the best.”

     

     

  • Katrina to add impetus to Emami’s plan for the next phase of growth for its hair care portfolio

    Katrina Kaif roped in as new face for Emami 7 Oils in One

    By A Correspondent

     

    Emami 7 Oils in One has roped in actor Katrina Kaif as its new brand ambassador. Speaking on the occasion, Priti A Sureka, Director, Emami Limited said: “As per industry estimates, light hair oil is the fastest growing segment with a CAGR of 25 per cent in the last five years. As a brand we have taken keen interest in the segment, established ourselves as a dominant player and have gained firm foothold in this dynamic space. We welcome Katrina to our Emami family. She is an epitome of beauty and is grace personified. She is a global figure who has carved her own niche with her sheer confidence and success. Her infectious charm only adds to her superstar repertoire. She fits the brand image impeccably and her involvement will surely have a positive connect with our consumers.”

     

     

  • This is the tennis star’s first ad shoot after the birth of her child

    Sania Mirza endorses Kesh King for post-pregnancy hairfall

    By A Correspondent

     

    Ayurvedic hair oil Kesh King will roll out a new television commercial with tennis player Sania Mirza, who has been associated with the brand since 2015. This is Sania’s first ad shoot post childbirth.

     

    Commenting on the association, Priti A Sureka, Director, Emami Limited, said: “Kesh King is a trusted natural haircare solution. It has always been a reliable brand for its consumers over the years. We understand that post childbirth most women go through both physical (hormonal) and mental changes that are unique to each woman.  Hair fall is a major manifestation of that physiological upheaval causing a lot of mental distress to the new mother. Sania’s endorsement of Kesh King relieving her from her post – pregnancy hair fall is a big boost for the brand and vindicates our claim to be the ultimate solution to hair care woes. We are very happy to see Sania in her new role as a mother and wish both the mother and the child a very healthy and prosperous future.”

     

     

  • The accounts will be handled by the agency’s Mumbai office

    Scarecrow M&C Saatchi bags creative duties of 7 FMCG brands

    By A Correspondent

     

    Scarecrow M&C Saatchi has bagged the creative duties of seven FMCG brands, two of which are global. Of the seven, four belong to the Emami Group.
    The complete range of Boroplus (Face Wash, Fairness Cream, Body Lotion, Prickly Heat Powder and  Antiseptic Cream), Emami Kesh King Hair Oil & Shampoo, Emami 7 oils in one hair oil and Emami Diamond Shine Hair Colour are part of the Emami bouquet. Then there’s the Lactalis group’s Anik range (Ghee, Milk, Flavoured Milk, Buttermilk, Curd and Milk powder), the entire portfolio of German brand Baby Sebamed that is marketed in India by USV Pharma and Wagh Bakri’s Mili Tea brand.
    The accounts will be handled by Scarecrow M&C Saatchi’s Mumbai office.

    Said Vikas Srivastava, Sr. GM (Marketing), Emami Limited, confirmed the development by adding, “Scarecrow has been evolving over the years and now, with their tie-up with M&C Saatchi we expect our communication will become sharper with new ideas that will help break clutter.”DPS Advertising & Marketing, Kolkata, has been associated with Emami on the above brands for years, and the association will continue.

    Commenting on the decision to choose Scarecrow M&C Saatchi, Executive Director of Wagh Bakri Tea Group Parag Desai said: “Wagh Bakri Tea is the leader in Gujarat and very popular brand in Rajasthan and Madhya Pradesh wherein in Mili Tea is second choice for masses. We are now targeting newer territories such as North India, South India, Maharashtra and Goa. Scarecrow M&C Saatchi presented us a compelling creative strategy to gain significant market share in these regions.”

    On Sebamed, Farida Hussain, Director for Splendore Business, said: “We are very upbeat about taking Baby Sebamed to the next level. Its unique formulation with pH 5.5 makes it effective and extremely safe for the little ones, right from day one. We are sure the association with Scarecrow M&C Saatchi will support Sebamed to meet its aspirations.”

    And this is what Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi said:

    On the Emami win: “Some of the brands like Boroplus are truly iconic brands that every Indian has grown up with. Creating memorable work for such a memorable brand is indeed a matter of great pride for us at Scarecrow M&C Saatchi. Raghu and me have already worked on beauty, skin care and hair care brands like Parachute, L’Oreal, Lakme Elle 18, Vaseline, Dabur Vatika and more in our earlier days, and would love to provide the necessary expertise to create some ground-breaking work for these brands as well.”

    On Wagh Bakri’s Mili Tea: “It’s a special feeling. Scarecrow M&C Saatchi has been handling Wagh Bakri for over three years now. The group has ambitious plans for Mili Tea and has always evolved with times and focused on expanding reach. We are thrilled to partner with them in this exciting journey.

    And on Sebamed: “It’s always a pleasure to work on a brand where you are one of its target audiences. The Group has shown faith in Scarecrow M&C Saatchi by giving us the mandates of its Baby skincare range. Baby skin care is a tough category and USV private limited has a very ambitious plan for it. Team Scarecrow is really excited to contribute to Sebamed’s growth.”

     

     

  • Big B lent his baritone voice for this experimentation for the first time in his career

    Big B takes to Acapella to woo consumers about Navratna Oil

     

     

    Navratna Oil has launched a new video with actor Amitabh Bachchanas an Acapella singer. Bachchan will be seen crooning the iconic song ‘Sar jo tera chakraye’ from the film Pyaasa. Created by Leo Burnett Orchard and directed by Nitesh Tiwari, the video has been digitally released on Youtube.

     

    Speaking on this occasion, Harsha V Agarwal, Director, Emami Limited, said: “Sar Jo Tera Chakraye, is one of the iconic musical hits from the movie ‘Pyaasa’ that people still love to hum. The song and its portrayal of a barber offering relaxing Champi has a very natural correlation with our brand Navratna which when applied for a head massage also offers instant relaxation from stress, tension, headaches and sleeplessness. It is almost as if the song had been written for Navratna only! We wanted to do something engaging for our consumers with this song and our brand ambassador, Amitabh Bachchan. Bachchan, a powerhouse of talent, is one of the most innovative & experimental artist even at this age. We are very happy that he agreed to don this new hat of an acapella singer for our brand Navratna that has every potential to make you feel relaxed and stress-free.”

     

    Added Nitesh Tiwari, the film’s director: “The music format of acapella is growing in popularity among the young music lovers of today. We found that the rhythm of Acapella style of singing has a very direct correlation with the rhythmic sounds and actions created by barbers while giving relaxing Champis to their clients. Amitabh Bachchan, the brand ambassador, also got instantly enthusiastic on learning about this idea and promptly agreed to lend his voice to this experimentation. It has been a wonderful experience for all of us and we have released the music digitally to connect better with today’s consumers who are digitally active and also love Bollywood music.”

     

     

  • After Juhi and ShrutiHaasan, Sania becomes the third celebrity to join the Kesh King club

    Sania Mirza appointed brand ambassador for Kesh King

    By A Correspondent

     

    Sania Mirza has joined the club of celebrity endorsers of Kesh King, the leading ayurvedic hair care brand in India, owned by Emami Limited. Sania will be endorsing the hair oil and shampoo variants of Kesh King.

     

    Kesh King is also endorsed by celebrities like Juhi Chawla nationally except the southern markets for which Shruti Haasan has been roped in very recently.

     

    Announcing the brand association, Priti Sureka, Director, Emami Limited said, “The ayurvedic hair oil category is one of the most dynamic areas of growth in the Indian hair care market. With the growing environmental pollution, today’s youth is getting inclined more and more to ayurvedic formulations to control hair damages. A young, dynamic and super successful brand ambassador like SaniaMirza, who commands respect and appreciation among millions, is a perfect brand fit for Kesh King which offers the best of holistic hair health solution.  Bringing in SaniaMirza as an endorser to this brand will help us generate enough attention among its target markets and audience.”

     

    Kesh King’s association with Sania Mirza is expected to be manifold. Sania, as a young sports icon, has an universal geographic, demographic and psychographic appeal. She is a credible brand who can help Kesh King not only to reach out to untapped geographies and SECs in the country, but would appeal to all those existing and potential consumers who lead an active life especially outdoors, where environmental pollution tends to have damaging effect on hair.

     

  • Produced by Rajkumar Hirani Productions and directed by Karan Narwekar, the TVC is slated to hit the air in the month of October, this year

    BoroPlus ropes in Amitabh Bachchan & Kangana Ranaut in new TVC

    By A Correspondent

     

    BoroPlus Antiseptic Cream has roped in Amitabh Bachchan and Kangana Ranaut for its brand new TVC. Produced by Rajkumar Hirani Productions and directed by Karan Narwekar, the TVC is slated to hit the air in the month of October, this year.

     

    Speaking on the occasion, Priti Sureka, Director, Emami Limited said, “The new BoroPlus Antiseptic Cream TVC aims to capture one of the biggest talent pools that Bollywood can offer at this point of time and create a classic. With the star power of the versatile & legendary actor Amitabh Bachchan and the accomplished actor of the ‘Queen’ fame Kangana Ranaut put together under the banner of the talented Raj Kumar Hirani Productions, we are confident that we have a winner with us. The TVC has the potential of reinforcing our consumers’ confidence to a greater height for the brand. We are confident that the storyline of the ad film will resonate with every movie lovers irrespective of their age.”

     

    The Rs. 400+ crore Boroplus portfolio currently comprises brands-for-all-seasons: BoroPlus Antiseptic Cream,BoroPlus Total results Moisturizing Lotion and BoroPlus Prickly Heat Powder. Over the years, the brand BoroPlus has been endorsed by biggest celebrity names like Amitabh Bachchan, KanganaRanaut, Kareena Kapoor Khan, Sonakshi Sinha and Bipasha Basu.