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Tag: Emami Healthy & Tasty

  • In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes

    Emami ropes in Divya Dutta for new TVC

    By A Correspondent

     

    Emami Healthy & Tasty, the edible oil brand of Emami Agrotech, has launched a campaign titled #CookForOurHeroes, with Foxymoron as its digital media partner.  The campaign features actor Divya Dutta and others

     

    Speaking on the concept and execution of the campaign, Prachi Bali, Business Head – North, FoxyMoron said: “Empathy and gratitude is what brands need to be more vocal about. It’s what we could use more of as a society especially now considering the circumstances we are in. Food brings people together and we wanted to portray this act of sharing as an antidote to the stress we are dealing with, as a nation. From a campaign perspective, our data showed us that people are actively engaging in conversations about, contributing to helping the needy, conveying thank you messages via art work, innovative videos and messages on social media. We felt we could go one step further by showing them a tangible way of expressing their gratitude for our emerging heroes. From a deliverables perspective, pulling off this shoot for TV and digital platforms with no crew and within the timelines we were given was challenging to say the least. However, after seeing the final product we are happy that our effort paid off. We are grateful  that our clients at Emami trusted us with this brief and were supportive of our creative strategy.

     

    In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes.

  • The account will be handled out of Scarecrow's Mumbai office

    Scarecrow bags creative duties for Emami Healthy & Tasty

    By A Correspondent

     

    Emami Healthy & Tasty has appointed Scarecrow Communications as its creative agency. The account will be handled out of Scarecrow’s Mumbai office.

     

    Healthy & Tasty, from Emami Biotech Limited with a presence across 6 states, has an ambitious plan to go national during the course of this financial year. Despite being in existence for a short period of just over two years in a highly complex category with various regional variants and preferences and a litany of national and local players, the brand has been able to create a premium imagery and consumer preference for itself and is well on it’s way to becoming a strong national brand.

     

    Saroj Chakraborty, CEO, Emami Biotech, said: “Healthy & Tasty is a young brand with a strong appetite for growth and needed an equally young creative agency with great creative abilities to be able to match its aspirations. Scarecrow fits the bill and I have no doubt that their creative skills would be able to bring forth the inherent goodness of the brand to the consumer and help translate the brand’s aspirations into reality.”

     

    Manish Bhatt, Founder-Director, Scarecrow Communications, said: “This is one of the sweetest wins for Scarecrow. Emami is one of the most advertising-savvy companies inIndiaand it is an honor to work on one of their most prestigious brands.”

     

    Joy Sengupta, Founder-Director, Scarecrow Communications, added: “There are truly very few national brands in edible oil. We hope to create advertising that will help Healthy & Tasty find a place in a woman’s heart and also, her kitchen.”