MxMIndia

Tag: Emami Group

  • To promote Mantra Masala

    Katrina to endorse Emami Spice Range

    By Our Staff

     

    Emami Agrotech Ltd, the branded food arm of the diversified business conglomerate Emami Group, has roped in Katrina Kaif as the brand ambassador for its Spice Range, ‘Emami Healthy & Tasty Mantra Masala’.

     

    On the occasion of this association, Jayant Goenka, Director, Emami Group said: “We are extremely elated to be associated with Ms Katrina Kaif, one of the leading and vibrant actors of Indian cinema.  We believe that she is a perfect fit for Mantra Masala as her credibility, hard work and commitment resonates with the values of our brand.  We do believe that her popularity and huge fan following will help us connect better with our consumers across the country and make Mantra a preferred choice of a spice brand. We have also drawn up aggressive marketing plans for Mantra and target to reach around 25 lac outlets (both direct & indirect) by next three years.”

     

  • A new TVC, starring Salman Khan, is expected to go on air soon across all major channels

    Salman Khan to endorse edible oil brand for Emami

    By A Correspondent

     

    Actor Salman Khan has joined superstar Amitabh Bachchan in endorsing Emami’s edible oil brands. Emami has three brands in its edible oil business – Emami Healthy & Tasty, Himani Best Choice and Rasoi apart from Bake Magic – a speciality fat brand.  Salman Khan will endorse the brand Himani Best Choice.

     

    A new TVC, starring Salman Khan, is expected to go on air soon across all major channels. The TVC, produced by Opticus Inc., is conceptualised, written and directed by Nitesh Tiwari of ‘Dangal’ fame, whereas famed Cinematographer Setu of Kahani/Dangal fame is the cinematographer and Ivan Fernandez is the food stylist.

     

    Speaking on this occasion, Aditya Vardhan Agarwal, Director, Emami Group said: “After attaining the leadership position in the Eastern markets, we now have ambitious plans to take our edible oil brands on national platforms. To reach out to the consumer base nationally, what could have been a better idea than to have two heavy duty stars on board who enjoy a strong pan-India appeal that cuts across with both masses and classes. Salman Khan has a huge fan following which is evident from his slew of box office grossers like Sultan, Kick, Bajrangi Bhaijaan, Dabang and more recently Tiger Zinda Hai and we felt that he would be the right fit along with Big B to take our brands to a wider consumer base.”