MxMIndia

Tag: Emami Cement

  • The 300+ cr account was won following a multi-agency pitch

    m/Six bags media mandate of Emami

    By A Correspondent

     

    m/SIX, a unit of GroupM, has bagged the AoR media mandate of key Emami Group businesses such as Emami Ltd, Emami  Agrotech Ltd, and Emami Cement Ltd. The account will be handled by the agency’s Mumbai and Kolkata offices and the scope entails the television buying and implementation responsibilities.

     

    Harsh Agarwal

    Said Harsh Agarwal, Director – Emami Limited: “We are happy to have m/SIX on board and look forward to the value-add they promise to bring to servicing of the mandate.  We are confident that with the very dynamic and fast changing media scenario, m/SIX with their global presence and wide experience and expertise will be able to develop a robust strategy for our media buying to add impetus to all our marketing initiatives.”

     

    Prasanth Kumar

    Added Prasanth Kumar, CEO GroupM South Asia: “It’s a great win for m/SIX and we are excited and delighted to partner with Emami. Emami Limited, Emami Agrotech and Emami Cement are great brands and these wins are the testament of great efforts and solutions that the team brings on to the table for our clients.” He added, “These wins motivate us and we will continue to work with our partners to deliver the best.”

     

     

  • The agency’s Kolkata office will handle the business

    L&K Saatchi & Saatchi bags communications mandate of Emami Cement

    By A Correspondent

     

    Emami Double Bull Cement (EDBC) has appointed L&K Saatchi & Saatchi to handle the integrated communication duties. This business was won after a multi-agency pitch. The agency’s Kolkata office will handle the business.

     

    Vivek Chawla

    Said Vivek Chawla, CEO and Wholetime Director of Emami Double Bull Cement:  “Emami’s legacy of creating world class brands, its commitment to quality and our investment in state of the art technology in our cement plants’ has resulted in EDBC becoming Eastern India’s fastest growing cement brand. We look forward to L&K Saatchi & Saatchi partnering us, to get us to the next level of engagement with our customers, by becoming a preferred brand of choice.”

     

    Anil S Nair

    Added Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi India: “Emami Double Bull Cement is a very cherished win as it signals the beginning of our relationship with the venerable Emami Group. We look forward to taking Emami to market leadership in the Cement category.”

     

     

    Devraj Basu

    Said Devraj Basu, Executive Vice President – North and East, L&K Saatchi & Saatchi India: “The mandate is to empower the consumer to make an informed decision to upgrade to a superior product offering, in a category known for varied promises.”