MxMIndia

Tag: Elvis Sequeira

  • Based out of Delhi, Mathur will be leading the Maruti Suzuki Relationship

    Hakuhodo Percept appoints Sharad Mathur as SVP

    By A Correspondent

     

    Hakuhodo Percept announced the appointment of Sharad Mathur as Senior Vice President, Client Servicing. He moves from FCB Ulka and will be leading the Maruti Suzuki Relationship.

     

    Announcing the appointment, Elvis Sequeira, Chief Operating Officer, Hakuhodo India, said: “At Hakuhodo, we are constantly reshaping ourselves as an organisation to create more value for our clients and Sharad brings the next level of capability and talent that we’re always on the hunt for. He is a solid relationship guy, a sharp brain and someone who can get people around him all fired up and raring to do new things. I have no doubt he will be one of our key pillars, moving forward.”

     

    Speaking on his joining, Mathur said: “Hakuhodo has been doing some exciting work on Maruti Suzuki. When the opportunity came to be part of this association that was started by Hakuhodo launching Nexa, I just couldn’t miss it. At Hakuhodo we are redefining the agency client relationship to be more than just a creative service provider and I am really excited to be a part of this journey that is pioneering the Integrated Marketing approach.”

     

     

  • Hakuhodo Percept's latest television commercial for S-CROSS positions it "Above the Ordinary!"

    Maruti Suzuki takes ‘Above the Ordinary’ route for S-CROSS

    By A Correspondent

     

    S-CROSS by Maruti Suzuki comes with the perfect balance of power, comfort and luxury. Its spirited cross-over looks, premium interiors, rich features combined with massive torque, power, [two diesel engine options: DDiS 200 and DDiS 320] superior ride and handling is the perfect offering for today’s new age customer. The S-CROSS, with its offer of power & performance and the comfort & refinement of a sedan is now the new “premium cross-over” in India. It is the first model to be retailed exclusively through NEXA, the newly launched automotive experience.

     

    The S-CROSS is all about power and luxury, and is targetted at consumers who like taking the rough with the smooth- the one who loves driving on city roads as well as the adventure and thrill of a rough drive with no compromise on luxury. The communication showcases this and also highlights its crossover identity along with establishing the fact that it comes equipped with the best and most powerful engine in its category. This makes the campaign stands true when it says, “Above the Ordinary.”

     

    The TVC is based on the same thought and shows the S-CROSS being driven through dusty roads by someone who is seeking the shortest route to reach work. The style and pace seems to imply that there’s a young brat in the driving seat, until you get a glimpse of the man who is driving towards his workplace- an art museum. As he drives into the museum, he sees people admiring art pieces kept outside and one sees him quickly park the S-CROSS, and the doors open up in a jiffy. As he moves towards his office, everyone leaves the art pieces to behold and admire the new creation the S-CROSS- the Above the Ordinary, premium cross-over.

     

    Elvis Sequeira

    Speaking on the campaign, Elvis Sequeira, COO, Hakuhodo Percept, said, “We had actually a dual task before us. One was to bring to life the excitement we felt when we saw and then test-drove the S-CROSS. And the other was to position it in such a way that it would match the expectations set by NEXA Experience that we had just launched a few weeks earlier. Since the S-CROSS would be the first model off the block, the communication had to convey the same sense of premium-ness and exclusivity. I believe, the campaign and TVC do a great job in setting the bar high for car launches in India.”

     

  • Dasgupta, an award-winning creative professional comes with more than 12 years of experience

    Hakuhodo Percept appoints Saurav Dasgupta as Creative Director

    By A Correspondent

     

    Hakuhodo Percept has announced the appointment of Saurav Dasgupta as Creative Director.

     

    Dasgupta, an award-winning creative professional comes with more than 12 years of experience and his repertoire includes aviation, automobiles, insurance, food & beverage, music, technology & telecom, among others.

     

    Elvis Sequeira

    Confirming the appointment, Elvis Sequeira, COO, Hakuhodo Percept said, “Hakuhodo is growing exponentially and over the past few months, there’s been a steady build up of a new kind of energy. We are building and strengthening our next level of leadership under the ECDs. Saurav is a wonderful addition to team Hakuhodo.”

     

     

    Saurav Dasgupta

    Commenting on his joining, Saurav Dasgupta, Creative Director Hakuhodo Percept said, ““It’s a great time to be a part of Hakuhodo Percept which is growing at a rapid pace. I do hope to provide momentum to this growth and give creative inputs to make it one of India’s top agencies.”

     

    Dasgupta, moves from Rediffusion Y&R. Prior to this, in a career spanning over a decade, he has worked with leading agencies like Ogilvy, DDB Mudra, Havas Worldwide and Mccann Worldgroup TAG. Over the years he has handled some leading brands, across verticals including Virgin Atlantic, Unilever Beverages, Vodafone, Maruti Suzuki Zen, Del Monte, Gaana.com, Dish TV, Max New York Life Insurance among others.

     

    Dasgupta is Graduate in Physics from Delhi University, and holds a Masters in Advertising & Communication from Symbiosis Institute of Business Management. His other passions include travelling and macro-photography. He also loves graphic novels and is currently in the process of making one.

     

  • Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu

    Maruti Suzuki back in Hakuhodo Percept stable

    By A Correspondent

     

    Hakuhodo Percept has won the creative and integrated brand duties for the launch of a new car in the B segment from Maruti Suzuki, India’s largest passenger car manufacturer.

     

    Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu.

     

    The name of the new model is undisclosed as of now, however, its launch is slated for mid May 2015 and a fully integrated campaign is being planned to break around the same time. The size of the business is estimated to be around Rs 100 crores.

     

    Confirming the win, Kosuke Kataoka, Executive Director Hakuhodo Percept, said, “Winning this new brand from Maruti Suzuki gives us all immense pride and marks an important step in our journey together, which we re-initiated in early 2014 with the extremely challenging Delhi Auto Expo. We are looking forward to making this launch a huge success.”

     

    Commenting on the decision to award the business to Hakuhodo, Manohar Bhat, Vice-President, Marketing, Maruti Suzuki India said: “We are happy that Hakuhudo has come on board. Hakuhudo is associated with Suzuki Japan on various brands and we do believe that our brand will benefit from that experience.”

     

    Elvis Sequeira

    Elvis Sequeira, COO, Hakuhodo Percept added, “It’s an incredible win. The excitement in the agency is unbelievable. We are so happy to welcome this very popular brand back to our agency.”

     

  • The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set

    Hakuhodo Percept unveils new campaign for Sony Bravia Triluminos TV

    By A Correspondent

     

    Hakuhodo Percept has created a new television commercial for SONY Bravia Triluminos HD LED TV.

     

    The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set. The unique treatment of TVC is in keeping with the brand philosophy “Be Moved” with the tone centering on the USP of the Triluminos Display and is aptly brought to life through an interplay of cricket, colour and emotions by involving children and placing them in a fantasy world filled with vibrant colours.

     

    The TVC is an everyday story about three young children who are ridiculed by the big boys playing cricket in the field. And what transpires when these children discover their own spectacular field of colours- how they feel the magic when they land in the world of colours.

     

    Elvis Sequeira

    Speaking on the campaign Elvis Sequeira, COO, Hakuhodo Percept, said, “With the SONY Bravia Triluminos HD LED TV it was a unique opportunity to take the true-to-life colour experience to a new level. In fact, its innovative technology makes for extremely stunning and colourful visuals.”

     

    Commenting on the new campaign, Ryusuke Fukushima, Head Marketing Communication, Sony India, said, “We wanted to highlight the incredible colours that mark our New Triluminos technology. These colours can enrich the complete cricket viewing experience manifold. At the time of World Cup, this was the center of our communication and the TVC has conveyed it effectively”

     

  • Hakuhodo stole a march over Scarecrow Communications, and a few newly set up creative hotshops

    Hakuhodo Percept bags Numero Uno Jeanswear creative account

    By A Correspondent

     

    Hakuhodo Percept has won the creative mandate for Numero Uno Jeanswear, the denim wear brand from Numero Uno Clothing Limited [NUCL].

     

    This was a multi-agency pitch that involved strategy, creative and execution plan presentations including Digital, BTL and ATL, where Hakuhodo stole a march over Scarecrow Communications, and a few newly set up creative hotshops.

     

    The advertising spend is valued at Rs. 50 crores.

     

    Numero Uno is one of India’s oldest denim brands. This homegrown brand’s fashion-wear is targeted at the youth and the product range includes jeans, jackets, t-shirts, shirts, etc. Numero Uno has stepped into a repositioning phase and Hakuhodo’s mandate is to work out a comprehensive brand development strategy to position Numero Uno as a modern contemporary player for the aspiring youth.

     

    Confirming the win, Elvis Sequeira, COO, Hakuhodo Percept, said, “Hakuhodo is proud to partner such an energetic Indian brand on its ambitious journey. What’s exciting is that the collaboration will go beyond just brand building to business building as well. There’s a tremendous creative energy in our interactions with everyone there, starting with Managing Director Mr. Narinder Singh. We are looking forward to the challenges of repositioning the brand in today’s landscape of brick and mortar as well as in the online space. Our creative juices are already flowing thinking up new opportunities and ideas on consumer touch points and engagement tools. This is the way Hakuhodo works globally and we are bringing this level of involvement into each of our relationships in India.”

     

    On Hakuhodo Percept’s appointment as Numero Uno’s creative partner, Narinder Singh, Managing Director NUCL, said  “Looking at the new age youth and the way forward for the brand Hakuhodo came up with ideas that were strong and exciting enough to evoke the right emotions in the TG. Hakuhodo was able to use the insights to bring the brand a step closer to the consumers heart rather than just the wardrobe.”

     

  • Hakuhodo Percept’s 4k Gold television campaign sets a new benchmark for “purity’ in televisions

    Hakuhodo Percept highlights new Bravia 4k Gold features through TVC

    By A Correspondent

     

    Hakuhodo Percept has unveiled a new campaign for Sony Bravia 4K series. The new television boasts the highest resolution picture that Sony has ever produced on a TV — four times the detail of Full HD. This means a TV viewer gets to see more on TV with over 8 million individual pixels (3,840 x 2,160) compared to about 2 million (1,920 x 1,080) on the current HDTV1. This unrivalled up-scaling ensures a display of images of a higher quality with stunning results.

     

    Hakuhodo Percept’s television campaign for Sony India focuses on this 4K technology for the Bravia brand of televisions and positions it as the purest form of TV viewing technology — 4K the gold standard for televisions. The campaign idea was built around 4K being something that a viewer has never seen before.  This meant creating a unique space for 4K- the world of purity, the world of gold.

     

    The TVC showcases this through the concept of a jazz dancer immersed in gold moving and swaying elegantly amidst gold. In fact the jazz dancer is actually dancing in the air. As she swirls the gold dust follows her and every detail shines through just like in 4K.

     

    Elvis Sequeira

    Speaking on the campaign Elvis Sequeira, COO, Hakuhodo Percept, said, “The real challenge was to make 4K synonymous with the most detailed and purest picture. In other words, it is the Gold Standard. And to achieve this, we incorporated a literal rendition of the Gold Standard using a gold air jazz dancer.”

     

     

    Sabuj Sengupta

    According to Sabuj Sengupta, Executive Creative Director, Hakuhodo Percept, “We wanted to give people an experience of the unbelievable perfection and details of 4K in a unique way. The gold air jazz dancer, floating elegantly with her graceful jazz hands swaying, epitomizes the brilliance of 4K.”

     

  • Elvis Sequeira, the NCD of Cheil Worldwide Southwest Asia, has left.

    Elvis Sequeira quits Cheil

    By A Correspondent

     

    It is learnt that Elvis Sequeira, the National Creative Director at Cheil Worldwide Southwest Asia has quit the agency. Mr Sequeira had joined the agency just few months ago in March this year. The agency is learnt to be currently hunting for a replacement.

    Mr Sequeira is an advertising veteran and had moved to Cheil from Good Morning Films. He has worked with JWT Delhi as well as Lowe Lintas besides working at Clea, Mudra and Interact Vision.

    Though he could not be reached, a call to the Cheil office confirmed that he has moved out of the agency.