MxMIndia

Tag: Elizabeth Venkataraman

  • The special rate of 6.65% p.a. is for a limited period

    Kotak campaigns for low home loan rate

    By Our Staff

    Kotak Mahindra Bank Limited (KMBL) has announced the launch of a multimedia campaign focusing on its 6.65% per annum interest offer. This is a special, limited period offer that is available till March 31, 2021. The multimedia campaign includes a series of three videos that will be played across digital and social media platforms. The outdoor campaign has been conceptualised by Cartwheel Consultancy Pvt Ltd and the social and digital campaign has been designed by Tonic Worldwide.

    Said Elizabeth Venkataraman, Joint President – Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank: “We have seen a fundamental shift where the home has become the centre of our lives. Not only is it a place for leisure and where we spend time with our family, it is now also a place where we work and study. As we spend more time at home, people are looking for bigger and better homes. Kotak is offering a special home loan rate starting at 6.65%* p.a. for a limited period –and this is a golden opportunity for consumers to make their lifelong dream come true.”

     

     

  • Eduseries informative series exclusively for women customers

    Kotak Silk launches financial webinar for women

    By Our Staff

    Kotak Mahindra Bank Limited (KMBL) announced that it will be conducting an informative education series on financial matters for customers of Kotak Silk under its #SheisTheChange initiative.

    The financial webinar will feature leading female financial experts who will enlighten Kotak Silk customers on saving, investments, and financial behaviour.

    Said Elizabeth Venkataraman, Joint President – Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank: “Women are often dependent on male members of the family for financial advice. Through our #SheIsTheChange initiative, we want to change this male-dominated narrative. Why shouldn’t a woman take control of her money matters? Women today are making a mark in every field. They have every right to take charge of their finances in the way they like. #SheIsTheChange calls upon all women to lead, take charge of their financial matters and make well-informed financial choices. The webinars will be interactive and explanatory and will help in calming the financial worries of our esteemed Kotak Silk patrons.”

     

     

  • Madison World’s outdoor unit Platinum Outdoor executed the campaign in the Unlock 1.0 phase

    Platinum launches Kotak’s zero-contact account

    By A Correspondent

     

    Madison World’s outdoor unit, Platinum Outdoor executed a pilot OOH campaign during 1 to launch Kotak Bank’s zero-contact, video KYC savings account .

     

    Speaking about the campaign, Elizabeth Venkataraman, Joint President – Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank said: “We are now living in a very different world and as a pioneer in digital banking, our focus has been on enabling our customers to transact safely & securely in a zero-contact manner. We are delighted to have introduced India’s first zero-contact, Video KYC savings account through which Kotak customers can now open a full-fledged savings account from the comfort of their home without the need for a visit to the branch or in-person interaction. While the campaign is being driven by digital media, with the lockdown gradually being lifted, we decided to selectively include OOH media in our campaign targeting key, high-impact locations in Mumbai.”

     

    Added Dipankar Sanyal, CEO, Platinum Outdoor: “We always believed that OOH campaigns would pick up once the Unlocking phase starts. Kotak Bank has always been known for doing great outdoor campaigns. We managed to carve an impactful once again. The campaign was executed during our WFH status. It’s been a great learning experience.”

     

     

  • WATConsult creates Ab Meri Baari campaign for Kotak Life Insurance

    Kotak Life puts the focus on retirement with ‘Ab Meri Baari’

    By A Correspondent

     

    Kotak Life Insurance has rolled out a new digital campaign, ‘Ab Meri Baari’ for their latest Active Retirement plan. It has launched with an inspiring digital video commercial that speaks about the life of a layman and his dreams. The campaign is conceptualized by WATConsult, the full service digital agency from the Dentsu Aegis Network.

     

    The video starts with a college going boy convincing his mother to let him go on a bike trip to Ladakh. The mother doesn’t allow as she believes that the trip will ruin his studies and ultimately career. The boy has to give up on his passion for completing the classic life goals of a common man: education, career, marriage etc. However, the video ends on a happy note when it shows how the boy follows his passion after retirement by going on that bike trip. The message, in turn, enforcing the active retirement plan by Kotak Life Insurance.

     

    Elizabeth Venkataraman

    Elizabeth Venkataraman, Executive Vice-President & Head- Marketing, Kotak Mahindra Old Mutual Life Insurance Limited (KLI) said, “Through our #AbMeriBaari digital campaign, we want to motivate people to start planning early (35-40 years) for retirement. This will help ensure a better retirement corpus for individuals. Interests and passion are not tied to age as they once were. There is a growing focus on fitness and as a result people look and behave young and need money to fund that.  With technology and social media being as accessible to the ‘retired and retiring’ generation as it is to the youngsters, there is immense scope to connect with the audience online. We believe this video will connect with our audiences across the chosen platforms.”

     

    Rajiv Dingra

    Commenting on the campaign, Rajiv Dingra, Founder and CEO, WATConsult said, “Life after retirement is an important topic yet handled with a laidback attitude. With ‘Ab Meri Baari’ campaign we target those who aren’t following their passion due to the responsibility of earning livelihood. The campaign starting with a DVC (digital video commercial) is followed by a complete digital promotion with contests, social posts etc. We are sure to drive conversation around active retirement with the campaign.”