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Tag: Elephant

  • In new packaging with cola, lemon and orange flavours

    Reliance brings back Campa with Elephant

    By Our Staff

     

    Reliance Industries relaunches Campa Cola in a completely transformed avatar. A popular brand from the 1970s and 1980s, is now being launched in cola, lemon and orange flavours.

     

    The rebranding echoes brand’s bold & confident personality, where the use of deep purple is complemented by category-defining red in the Campa ‘swoosh’.

     

    The all-new Campa Cola packaging has been conceived by Elephant design-led strategic consultancy.

     

    Said Ashwini Deshpande, Co-founder & Director, Elephant: “Rebranding Campa was once in a lifetime opportunity. How many independent brand agencies can claim to develop a megastar cola brand? With the ambition & resources of Reliance team, we had a solid backing for venturing into new ways of bringing the brand to life. As we had a consensus that Campa would be built on the codes of being confident, unpretentious, and highly differentiated, there was no need for creating multiple brands for different flavors as the attitude and promise would remain consistent across all Campa beverages. This would also be a ‘first’ in this category.”

     

    Explains Nidhi Isaac, Director – Brand & Design, Elephant: “We set out to develop a contemporary brand for the confident young India. We believe branding is about helping consumers identify with the product and navigate better; whether through e-commerce or on retail shelves. Our work is always focused on people and guiding them towards the right choices.”

     

  • To emphasise on careful selection of best quality

    Elephant Design partners Tata Sampann for dry fruits

    By Our Staff

     

    Tata Sampann has roped in Elephant Design for the packaging and brand-building activity of its dry fruits offering.

     

    About the agency engagement, Deepika Bhan, President, Packaged Foods, Tata Consumers Limited said: “Elephant Design brought to life our vision on the dry fruit category launch. It was a challenging brief and a challenging timeline, and they delivered seamlessly. Project ownership from both the design and client servicing team is their winning formula”.

     

    Added Ashwini Deshpande, Co-founder & Director, Elephant: “As custodians of the brand, we have managed a lot of flexibility within the visual system for specific categories that not only carry forward the brand equity of Tata Sampann, but also stand out within their respective categories. For Dry Fruit range, we wanted to emphasize on careful selection of best quality. The packaging also needed to be strong on e-commerce creating balance between brand & product imagery.  Two hands forming a heart shaped window seemed to be the perfect semiotics to go with.”

     

  • With the appointment of Elodie Nerot as Lead Designer

    Elephant Design continues to bolster leadership team

    By Our Staff

     

    Elephant Design agency has further bolstered its design team with the appointment of Elodie Nerot as Lead Designer. Nikhil Phadke, alumnus of Savannah College of Art and Design (USA) and Yugandhara Dalvi, who has an applied arts background, will continue to deliver creative impetus as lead designers along with Elodie.

     

    Elodie Nerot
    Elodie Nerot

    Sharing more about her new role, Nerot said: “I have lived in India for nearly a decade now and I’m fascinated about the innovation and development of the beauty and consumer goods segments here. After working in different cultures, I am glad to be back and share a creative and challenging journey with talented and experienced designers at Elephant”.

     

    Ashwini Deshpande
    Ashwini Deshpande

    Touching upon the future plans of the company, Ashwini Deshpande, Co-founder Director Elephant, added: “Having Elodie back at Elephant feels really special and reiterates our belief in Elephant culture. Our team has never been stronger, and we are so ready to explore every exciting opportunity to make a difference. But we are not done yet …expect to hear about further augmentation soon!

     

     

  • To expand business across multiple locations

    Elephant Design bolsters top deck

    By Our Staff

     

    Design agency Elephant Design has announced two new appointments at the senior level. This is to further augment its teams across multiple locations. Nidhi Isaac, alumna of the School of The Art Institute Chicago, joins Elephant Design as Director – Brand & Design. Kedar Parundekar, alumnus of Schulich School of Business (Canada), who has been with Elephant Design leading business development for seven years, has been elevated to the position of Vice President – Business & Strategy.

     

    Ashwini Deshpande
    Ashwini Deshpande

    Said Ashwini Deshpande, Co-founder Director Elephant: “True to my word at the start of the pandemic, we have become location agnostic in the real sense, and I am taking the liberty to hire exceptional talent irrespective of where they work from. I am very excited to welcome Nidhi who comes with rich experience in service design & brand architecture consulting across multiple business segments. Kedar is an asset to our organisation and his new role will give him more flexibility to create pathbreaking strategies. But we are not done yet …expect to hear about further augmentation soon!”

     

    Nidhi Isaac
    Nidhi Isaac

    Said Isaac: “I see this as an exciting opportunity to create meaningful transformations for brands and businesses, providing immense value for the new Indian consumer.”

     

    Kedar Parundekar
    Kedar Parundekar

    Added Parundekar: “It’s an honour to have been a part of Elephant’s growth story till now. The last few years have been filled with some really exciting work. I am looking forward to helping build a strong team of creative professionals and thought leaders at Elephant to be able to strengthen our strategic offering even further.”

     

  • The design team at Elephant brought out the multi-sensorial consumption experience by using a combination of custom illustrations with product photographs

    Nestle partners with Elephant for breakfast range

    By A Correspondent

     

    Nestle partnered with Pune-based Elephant for the design strategy and packaging for its just-launched breakfast range NesPlus.

     

    Said Ashwini Deshpande, Co-founder, Director, Elephant: “Indian have some very peculiar breakfast habits and preferences. What sets this range apart is the fact that it remains crunchy even inside milk. Since the cereals shelves are dominated with multinational and national brands already, this exercise was about creating new category codes while keeping Nestle equity enhanced”

     

    The design team at Elephant brought out the multi-sensorial consumption experience by using a combination of custom illustrations with product photographs. A clean hierarchy with rays connoting the morning mood and colours mirroring the flavours, the range has been designed with flexibility to add more formats and variants, notes a communique from Elephant.

     

     

  • The design with ‘British Bulldog’ as a mascot characterises Witlinger’s British origin

    Elephant brings out #BoldlyBritish in Witlinger’s new packaging

    By A Correspondent

     

    Pune-based Elephant has created a new visual language on the bottle to communicate Witlinger beer’s British personality. The new design with ‘British Bulldog’ as a mascot characterises Witlinger’s British origin.

     

    Speaking about the brand’s new design, Anuj Kushwah, Managing Director and Founder said: “This is an exciting time for Witlinger as we are showcasing our true identity and characteristics of being very British and honest with what we do i.e. making sincere and honest craft beer. This definitely adds fun in drinking good craft beer with the great bold design.

     

    Added Ashwini Deshpande, Co-founder, Director Elephant: “While many craft beers try to keep their origins ambiguous , here was a brand that wanted to convey its British origin unabashedly. We decided to leave the cliched British iconography and found a true hero in British bulldog! The idea is to bring various facets of the persona to life on align with each of the crafted brews.”

     

     

  • The table tennis championship will comprise six franchisees and will be hosted in Mumbai, Chennai and New Delhi next month

    Elephant creates brand identity for Ultimate Table Tennis League

    By A Correspondent

     

    India’s first ever professional table tennis league will be held in July this year. Pune-based Elephant has developed the brand identity, visual language and look of the tournaments that will see some of the world’s biggest table tennis stars.

     

    Said a spokesperson from Elephant: “Table Tennis is a hugely popular game and it will be impossible to find someone who has not tried their hand at the game in some form or the other. So we were very excited to get associated with Table Tennis.

     

    Our experience of working with ISL (Football), Champion’s League (Cricket) and Chennai Open (Tennis) to create the look and livery of tournaments definitely worked in our favour in getting invited for this prestigious assignment few months ago… Our team understands how to translate the excitement and adrenalin rush of players and fans into visual language. Starting with the visual identity inspired by the table itself, you will experience the scale and stature of this brand as we build up towards the schedule of the tournament.”

     

  • Flipkart India retained the Pune-based strategic design firm to design it's private label fashion brand 'flippd'

    Flipkart gets Elephant Design to create identity for ‘flippd’

    By A Correspondent

     

    Flipkart India got strategic design company Elephant to design flippd, its recently launched lifestyle label.

     

    The designs aims to be vibrant and bold with a youthful attitude that is sure to appeal to the young, trendy online shopper.

     

    “Our lifestyle category, though fairly new, has been doing extremely well. We felt the time was right to extend our range of offerings in this space. The flippd brand is all about vivid colours and witty expressions on a wide choice of casual clothes and accessories. It’s aimed at the  young fashion conscious generation that thrives on trends.” said Ankit Nagori, VP – Retail, Flipkart India Pvt Ltd.

     

    Speaking about the visual identity, Ashwini Deshpande, Founder-Director Elephant said, “flippd visual identity is created with a doodle-happy hand to showcase a casual yet self-expressive language. Black is the basic colour of this visual language as it can stand out on any colour or surface. A young colour palette supports the identity with flexibility of applications. ”