By Our Staff
Alt Balaji, digital entertainment platform, launches a new identity. It will now be called Altt. It has also unveiled a bold new logo. The company has stated that the change in logo is part of its broader rebranding strategy, which is aimed at aligning its image with its core values and mission. Altt provides its customers with innovative and engaging digital content, and the new logo reflects that commitment.
Besides the logo change, Altt has announced the appointment of a new Chief Business Officer Vivek Koka, as Ektaa R Kapoor and Shobha Kapoor Step Down. While the process of stepping down started last year, Altt now has a new team to take over. This decision is a strategic one to focus on their other ventures.
Talking about his association with Altt Vivek Koka said: “Altt has been a pioneer in the Indian OTT space and has entertained audiences across the country. With success and adulation comes the responsibility of staying true to the consumers’ expectations. Keeping in line with the same thought, Altt embarks on an exciting journey with its identity which will be backed by equally engaging content. It is a great time for me to be associated with the brand and to be a part of this journey.”
Talking about the new logo and change in brand Image Content head Shashwat Singh said: “Our customers are at the heart of everything we do, and the new logo reflects that sentiment. The new design is more forward projecting and simplified, making it easier for our customers to connect with us and our offerings, without veering away from the well-established brand identity. We believe that this change will help us to make stronger connections with our audience and reflect the renewed passion with which we bring brand new stories to them.”
Added Ektaa R Kapoor: “We are thrilled to welcome Vivek Koka to the Altt family. His expertise and vision for the future of digital entertainment make him the perfect choice to lead Alt Balaji into its next phase of growth and success.”